Why Product Market Fit Doesn’t Matter

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Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

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  • 1. Why  Product  Market   Fit  Doesn’t  Ma8er@dcancel
  • 2. I’m  David  Cancel@dcancel
  • 3. On  the  internets  @dcancel@dcancel
  • 4. I  love  building  things@dcancel
  • 5. But  building  these  is  way  cooler@dcancel
  • 6. I  work  at  HubSpot@dcancel
  • 7. This  is  my  Fmeline@dcancel
  • 8. Really  excited  to  be  here@dcancel
  • 9. @dcancel
  • 10. Product  Market  Fit@dcancel
  • 11. Professor  Blank@dcancel
  • 12. Professor  Ries@dcancel
  • 13. 16  years  of  searching...@dcancel
  • 14. for  Product  MarkeFng  Fit@dcancel
  • 15. 1.  Way  too  fucking  early@dcancel
  • 16. 1.  Way  too  fucking  early@dcancel
  • 17. 1.  Way  too  fucking  early@dcancel
  • 18. 2.  Way  too  early@dcancel
  • 19. 2.  Way  too  early@dcancel
  • 20. 2.  Way  too  early@dcancel
  • 21. 3.  Too  early@dcancel
  • 22. 3.  Too  early@dcancel
  • 23. 3.  Too  early@dcancel
  • 24. 4.  Close  to  perfect@dcancel
  • 25. 4.  Close  to  perfect@dcancel
  • 26. 4.  Close  to  perfect@dcancel
  • 27. Good  news:   I  am  less  dumb  today@dcancel
  • 28. 16  years  of  starFng  companies...@dcancel
  • 29. 1000s  of  product  iteraFons...@dcancel
  • 30. Trying  to  find  Product  Market  Fit@dcancel
  • 31. Lots  of  pain  and  frustraFon@dcancel
  • 32. @dcancel
  • 33. Chief  Product  Officer@dcancel
  • 34. World  dominaFon@dcancel
  • 35. Passionate  people@dcancel
  • 36. Raving  fans@dcancel
  • 37. Playing  for  keeps@dcancel
  • 38. 6000 5000 4000 3000 2000 1000 0 Explosive  growth@dcancel
  • 39. 60 Apps 2,000,000 Marketers 70,000 Users70 ServiceProviders 700 VAR 220,000 followers 176,000 fans 80,000 members IMU 30,000 4,100 Grads subscribers
  • 40. I  learned  a  secret@dcancel
  • 41. Mind  blown@dcancel
  • 42. You’re  going  to  love  this@dcancel
  • 43. Finding  fit  is  really  hard@dcancel
  • 44. Building  is  the  hardest  part@dcancel
  • 45. So  much  Fme  and  money@dcancel
  • 46. Too  hard@dcancel
  • 47. You  don’t  need  a   fucking  product
  • 48. 6000 5000 4000 3000 2000 1000 0 No  Product@dcancel
  • 49. The  promise@dcancel
  • 50. The  dream@dcancel
  • 51. Amazing  execuFon@dcancel
  • 52. Today@dcancel
  • 53. Future@dcancel
  • 54. Lessons  learned@dcancel
  • 55. Timing  ma8ers.  Duh.@dcancel
  • 56. Force  MulFplier@dcancel
  • 57. SoluFon  !==  product@dcancel
  • 58. Listen@dcancel
  • 59. Good  luck@dcancel
  • 60. Thank  You David  Cancel
  • 61. Thank  You David  Cancel
  • 62. Thank  You David  Cancel