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Why Product Market Fit Doesn’t Matter
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Why Product Market Fit Doesn’t Matter

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Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

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Why Product Market Fit Doesn’t Matter Why Product Market Fit Doesn’t Matter Presentation Transcript

  • Why  Product  Market   Fit  Doesn’t  Ma8er@dcancel
  • I’m  David  Cancel@dcancel
  • On  the  internets  @dcancel@dcancel
  • I  love  building  things@dcancel
  • But  building  these  is  way  cooler@dcancel
  • I  work  at  HubSpot@dcancel
  • This  is  my  Fmeline@dcancel
  • Really  excited  to  be  here@dcancel
  • @dcancel
  • Product  Market  Fit@dcancel
  • Professor  Blank@dcancel
  • Professor  Ries@dcancel
  • 16  years  of  searching...@dcancel
  • for  Product  MarkeFng  Fit@dcancel
  • 1.  Way  too  fucking  early@dcancel
  • 1.  Way  too  fucking  early@dcancel
  • 1.  Way  too  fucking  early@dcancel
  • 2.  Way  too  early@dcancel
  • 2.  Way  too  early@dcancel
  • 2.  Way  too  early@dcancel
  • 3.  Too  early@dcancel
  • 3.  Too  early@dcancel
  • 3.  Too  early@dcancel
  • 4.  Close  to  perfect@dcancel
  • 4.  Close  to  perfect@dcancel
  • 4.  Close  to  perfect@dcancel
  • Good  news:   I  am  less  dumb  today@dcancel
  • 16  years  of  starFng  companies...@dcancel
  • 1000s  of  product  iteraFons...@dcancel
  • Trying  to  find  Product  Market  Fit@dcancel
  • Lots  of  pain  and  frustraFon@dcancel
  • @dcancel
  • Chief  Product  Officer@dcancel
  • World  dominaFon@dcancel
  • Passionate  people@dcancel
  • Raving  fans@dcancel
  • Playing  for  keeps@dcancel
  • 6000 5000 4000 3000 2000 1000 0 Explosive  growth@dcancel
  • 60 Apps 2,000,000 Marketers 70,000 Users70 ServiceProviders 700 VAR 220,000 followers 176,000 fans 80,000 members IMU 30,000 4,100 Grads subscribers
  • I  learned  a  secret@dcancel
  • Mind  blown@dcancel
  • You’re  going  to  love  this@dcancel
  • Finding  fit  is  really  hard@dcancel
  • Building  is  the  hardest  part@dcancel
  • So  much  Fme  and  money@dcancel
  • Too  hard@dcancel
  • You  don’t  need  a   fucking  product
  • 6000 5000 4000 3000 2000 1000 0 No  Product@dcancel
  • The  promise@dcancel
  • The  dream@dcancel
  • Amazing  execuFon@dcancel
  • Today@dcancel
  • Future@dcancel
  • Lessons  learned@dcancel
  • Timing  ma8ers.  Duh.@dcancel
  • Force  MulFplier@dcancel
  • SoluFon  !==  product@dcancel
  • Listen@dcancel
  • Good  luck@dcancel
  • Thank  You David  Cancel
  • Thank  You David  Cancel
  • Thank  You David  Cancel