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Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
Why Product Market Fit Doesn’t Matter
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Why Product Market Fit Doesn’t Matter

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Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

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  • 1. Why  Product  Market   Fit  Doesn’t  Ma8er@dcancel
  • 2. I’m  David  Cancel@dcancel
  • 3. On  the  internets  @dcancel@dcancel
  • 4. I  love  building  things@dcancel
  • 5. But  building  these  is  way  cooler@dcancel
  • 6. I  work  at  HubSpot@dcancel
  • 7. This  is  my  Fmeline@dcancel
  • 8. Really  excited  to  be  here@dcancel
  • 9. @dcancel
  • 10. Product  Market  Fit@dcancel
  • 11. Professor  Blank@dcancel
  • 12. Professor  Ries@dcancel
  • 13. 16  years  of  searching...@dcancel
  • 14. for  Product  MarkeFng  Fit@dcancel
  • 15. 1.  Way  too  fucking  early@dcancel
  • 16. 1.  Way  too  fucking  early@dcancel
  • 17. 1.  Way  too  fucking  early@dcancel
  • 18. 2.  Way  too  early@dcancel
  • 19. 2.  Way  too  early@dcancel
  • 20. 2.  Way  too  early@dcancel
  • 21. 3.  Too  early@dcancel
  • 22. 3.  Too  early@dcancel
  • 23. 3.  Too  early@dcancel
  • 24. 4.  Close  to  perfect@dcancel
  • 25. 4.  Close  to  perfect@dcancel
  • 26. 4.  Close  to  perfect@dcancel
  • 27. Good  news:   I  am  less  dumb  today@dcancel
  • 28. 16  years  of  starFng  companies...@dcancel
  • 29. 1000s  of  product  iteraFons...@dcancel
  • 30. Trying  to  find  Product  Market  Fit@dcancel
  • 31. Lots  of  pain  and  frustraFon@dcancel
  • 32. @dcancel
  • 33. Chief  Product  Officer@dcancel
  • 34. World  dominaFon@dcancel
  • 35. Passionate  people@dcancel
  • 36. Raving  fans@dcancel
  • 37. Playing  for  keeps@dcancel
  • 38. 6000 5000 4000 3000 2000 1000 0 Explosive  growth@dcancel
  • 39. 60 Apps 2,000,000 Marketers 70,000 Users70 ServiceProviders 700 VAR 220,000 followers 176,000 fans 80,000 members IMU 30,000 4,100 Grads subscribers
  • 40. I  learned  a  secret@dcancel
  • 41. Mind  blown@dcancel
  • 42. You’re  going  to  love  this@dcancel
  • 43. Finding  fit  is  really  hard@dcancel
  • 44. Building  is  the  hardest  part@dcancel
  • 45. So  much  Fme  and  money@dcancel
  • 46. Too  hard@dcancel
  • 47. You  don’t  need  a   fucking  product
  • 48. 6000 5000 4000 3000 2000 1000 0 No  Product@dcancel
  • 49. The  promise@dcancel
  • 50. The  dream@dcancel
  • 51. Amazing  execuFon@dcancel
  • 52. Today@dcancel
  • 53. Future@dcancel
  • 54. Lessons  learned@dcancel
  • 55. Timing  ma8ers.  Duh.@dcancel
  • 56. Force  MulFplier@dcancel
  • 57. SoluFon  !==  product@dcancel
  • 58. Listen@dcancel
  • 59. Good  luck@dcancel
  • 60. Thank  You David  Cancel
  • 61. Thank  You David  Cancel
  • 62. Thank  You David  Cancel

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