Why	  Product	  Market	   Fit	  Doesn’t	  Ma8er@dcancel
I’m	  David	  Cancel@dcancel
On	  the	  internets	  @dcancel@dcancel
I	  love	  building	  things@dcancel
But	  building	  these	  is	  way	  cooler@dcancel
I	  work	  at	  HubSpot@dcancel
This	  is	  my	  Fmeline@dcancel
Really	  excited	  to	  be	  here@dcancel
@dcancel
Product	  Market	  Fit@dcancel
Professor	  Blank@dcancel
Professor	  Ries@dcancel
16	  years	  of	  searching...@dcancel
for	  Product	  MarkeFng	  Fit@dcancel
1.	  Way	  too	  fucking	  early@dcancel
1.	  Way	  too	  fucking	  early@dcancel
1.	  Way	  too	  fucking	  early@dcancel
2.	  Way	  too	  early@dcancel
2.	  Way	  too	  early@dcancel
2.	  Way	  too	  early@dcancel
3.	  Too	  early@dcancel
3.	  Too	  early@dcancel
3.	  Too	  early@dcancel
4.	  Close	  to	  perfect@dcancel
4.	  Close	  to	  perfect@dcancel
4.	  Close	  to	  perfect@dcancel
Good	  news:	             I	  am	  less	  dumb	  today@dcancel
16	  years	  of	  starFng	  companies...@dcancel
1000s	  of	  product	  iteraFons...@dcancel
Trying	  to	  find	  Product	  Market	  Fit@dcancel
Lots	  of	  pain	  and	  frustraFon@dcancel
@dcancel
Chief	  Product	  Officer@dcancel
World	  dominaFon@dcancel
Passionate	  people@dcancel
Raving	  fans@dcancel
Playing	  for	  keeps@dcancel
6000           5000           4000           3000           2000           1000              0                  Explosive	...
60 Apps   2,000,000                              Marketers                                                   70,000       ...
I	  learned	  a	  secret@dcancel
Mind	  blown@dcancel
You’re	  going	  to	  love	  this@dcancel
Finding	  fit	  is	  really	  hard@dcancel
Building	  is	  the	  hardest	  part@dcancel
So	  much	  Fme	  and	  money@dcancel
Too	  hard@dcancel
You	  don’t	  need	  a	   fucking	  product
6000           5000           4000           3000           2000           1000              0                  No	  Produ...
The	  promise@dcancel
The	  dream@dcancel
Amazing	  execuFon@dcancel
Today@dcancel
Future@dcancel
Lessons	  learned@dcancel
Timing	  ma8ers.	  Duh.@dcancel
Force	  MulFplier@dcancel
SoluFon	  !==	  product@dcancel
Listen@dcancel
Good	  luck@dcancel
Thank	  You   David	  Cancel
Thank	  You   David	  Cancel
Thank	  You   David	  Cancel
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Why Product Market Fit Doesn’t Matter

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Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

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Why Product Market Fit Doesn’t Matter

  1. 1. Why  Product  Market   Fit  Doesn’t  Ma8er@dcancel
  2. 2. I’m  David  Cancel@dcancel
  3. 3. On  the  internets  @dcancel@dcancel
  4. 4. I  love  building  things@dcancel
  5. 5. But  building  these  is  way  cooler@dcancel
  6. 6. I  work  at  HubSpot@dcancel
  7. 7. This  is  my  Fmeline@dcancel
  8. 8. Really  excited  to  be  here@dcancel
  9. 9. @dcancel
  10. 10. Product  Market  Fit@dcancel
  11. 11. Professor  Blank@dcancel
  12. 12. Professor  Ries@dcancel
  13. 13. 16  years  of  searching...@dcancel
  14. 14. for  Product  MarkeFng  Fit@dcancel
  15. 15. 1.  Way  too  fucking  early@dcancel
  16. 16. 1.  Way  too  fucking  early@dcancel
  17. 17. 1.  Way  too  fucking  early@dcancel
  18. 18. 2.  Way  too  early@dcancel
  19. 19. 2.  Way  too  early@dcancel
  20. 20. 2.  Way  too  early@dcancel
  21. 21. 3.  Too  early@dcancel
  22. 22. 3.  Too  early@dcancel
  23. 23. 3.  Too  early@dcancel
  24. 24. 4.  Close  to  perfect@dcancel
  25. 25. 4.  Close  to  perfect@dcancel
  26. 26. 4.  Close  to  perfect@dcancel
  27. 27. Good  news:   I  am  less  dumb  today@dcancel
  28. 28. 16  years  of  starFng  companies...@dcancel
  29. 29. 1000s  of  product  iteraFons...@dcancel
  30. 30. Trying  to  find  Product  Market  Fit@dcancel
  31. 31. Lots  of  pain  and  frustraFon@dcancel
  32. 32. @dcancel
  33. 33. Chief  Product  Officer@dcancel
  34. 34. World  dominaFon@dcancel
  35. 35. Passionate  people@dcancel
  36. 36. Raving  fans@dcancel
  37. 37. Playing  for  keeps@dcancel
  38. 38. 6000 5000 4000 3000 2000 1000 0 Explosive  growth@dcancel
  39. 39. 60 Apps 2,000,000 Marketers 70,000 Users70 ServiceProviders 700 VAR 220,000 followers 176,000 fans 80,000 members IMU 30,000 4,100 Grads subscribers
  40. 40. I  learned  a  secret@dcancel
  41. 41. Mind  blown@dcancel
  42. 42. You’re  going  to  love  this@dcancel
  43. 43. Finding  fit  is  really  hard@dcancel
  44. 44. Building  is  the  hardest  part@dcancel
  45. 45. So  much  Fme  and  money@dcancel
  46. 46. Too  hard@dcancel
  47. 47. You  don’t  need  a   fucking  product
  48. 48. 6000 5000 4000 3000 2000 1000 0 No  Product@dcancel
  49. 49. The  promise@dcancel
  50. 50. The  dream@dcancel
  51. 51. Amazing  execuFon@dcancel
  52. 52. Today@dcancel
  53. 53. Future@dcancel
  54. 54. Lessons  learned@dcancel
  55. 55. Timing  ma8ers.  Duh.@dcancel
  56. 56. Force  MulFplier@dcancel
  57. 57. SoluFon  !==  product@dcancel
  58. 58. Listen@dcancel
  59. 59. Good  luck@dcancel
  60. 60. Thank  You David  Cancel
  61. 61. Thank  You David  Cancel
  62. 62. Thank  You David  Cancel

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