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Lifecycle Marketing

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Online Marketing is Shifting from Outbound & Inbound Marketing to Lifecycle Marketing. ...

Online Marketing is Shifting from Outbound & Inbound Marketing to Lifecycle Marketing.

Lifecycle Marketing focuses on customer analytics, relevant marketing and customer service to turn more website visitors into customers.

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    Lifecycle Marketing Lifecycle Marketing Presentation Transcript

    • Lifecycle Marketing The Future Face of Digital Business Cambridge, MA, October 2010 David Cancel
    • The Future of Online Marketing is Now
    • Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation
    • Online Marketing Paradigm Shift Outbound Inbound • “Visitors” not People • “Leads” not People • Display & Search Advertising • Content Generation • What’s a Conversion? • SEO Black Magic Hacks • Website • Convert via Brute Force • Get more Pageviews • Acquisition not Conversion • Website + Social Media • Get more Leads 1st Generation 2nd Generation
    • Online Marketing Paradigm Shift Outbound Inbound Lifecycle • “Visitors” not People • “Leads” not People • People & Customers • Display & Search Advertising • Content Generation • Your Brand is Everywhere • What’s a Conversion? • SEO Black Magic Hacks • The Message is the Product • Website • Convert via Brute Force • Service not Marketing • Get more Pageviews • Acquisition not Conversion • Referrals not Affiliates • Website + Social Media • Conversion not Acquisition • Get more Leads • Get more Customers 1st Generation 2nd Generation 3rd Generation
    • Marketing 1.0: Outbound Marketing
    • Marketing 1.0 Outbound Marketing
    • Marketing 1.0 Outbound Marketing
    • Marketing 1.0 Outbound Marketing
    • Marketing 1.0 Outbound Marketing
    • Marketing 2.0: Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 2.0 Inbound Marketing
    • Marketing 3.0: Lifecycle Marketing
    • by Kathy Sierra Marketing 3.0 Lifecycle Marketing
    • Marketing 3.0 Lifecycle Marketing
    • Passionate Company Marketing 3.0 Lifecycle Marketing
    • Passionate Customer Marketing 3.0 Lifecycle Marketing
    • Passionate Service Marketing 3.0 Lifecycle Marketing
    • by Joshua Porter Outbound Inbound Lifecycle Marketing Marketing Marketing Marketing 3.0 Lifecycle Marketing
    • Lifecycle Marketing: Get Started
    • Components of Lifecycle Marketing Customer Analytics Relevant Customer Marketing Service
    • Customer Analytics
    • Relevant Marketing
    • Customer Service
    • Happy Customer
    • Thank You! David Cancel Twitter: performable http://www.performable.com