50% of my advertising<br /> budget is wasted,<br />The trouble is I do not know<br /> which 50%.<br />John Wanamaker 1838-...
What Is Social Media?<br />social mediais basically aconversation<br />socialmedia<br />hi<br />What’s up?<br />
Consumers Rule.<br />Users Control<br />Users Influence<br />Users Expect<br />Accessible, Authentic, Transparent...<br />
Consumers Use Networks Such As<br />
Who is in this Conversation?<br />Spectators – Watch, Read, Listen 69%<br />2. Influencers – Involved & Contribute<br />
Effective Social Media Optimization What’s in it for YOU.<br />
5 reasons why….<br />SMO is GOOD for YOU?<br />
Why  is SMO Good for YOU?<br />#1<br />Search Engine Rankings<br />
Why  is SMO GOOD for YOU<br />#2<br />Public Relations<br />Web 1.0Web 2.0<br />Static, standard		       Interactive<br />...
Why  is SMO GOOD for YOU<br />#3<br />Value-RichContent<br />Web 1.0Web 2.0<br />            None                         ...
Why  is SMO GOOD for YOU<br />#4<br />Link Building<br /> <br />
Why  is SMO GOOD for YOU<br />#5<br />Customer Service & Retention:<br /> <br />
Case Study:<br />How the Largest Campaign in the US History Won <br />using <br />Social Media<br />
You + SMO =  More Touch Points<br />Where is the your                     Group?<br />Why Not have a                      ...
TheOpportunity<br />Come Join The Conversation<br />
Carnac the Magnificent reveals the ANSWER……..….<br />2nd Degree<br />
LinkedIn Playbook<br />1.   Profile<br />2.    Build Network of Connections<br />3.    Participate in Groups <br />4.    A...
Time to Roll Up Our Sleeves<br />
Group Home Page<br />
Live Demo<br />People  Search <br />and Companies  Search<br />
Answer:     in the 2nd Degree (Connections)<br />Carnac :      “The Envelope Please………<br />Question:  The Power of Linked...
Building Community<br />Add Friends <br />Create/Join Groups<br />
4 Part Success Formula<br />Quality Network <br />           + Quality Content<br />           + Consistency <br />       ...
Cindy’s Profile<br />Wall<br />Groups & Fan Pages<br />Friends<br />
Facebook Advertising<br />
The 3 Different Types of Twittering <br />1. Conversational Twitters  ( Zappos.com)<br />2. News Item Twitters  (Amazon, N...
CASE Studies<br />
Summary<br />6 Ways to Generate Leads with LinkedIn and Facebook:<br />Selectively Connect with existing relationships and...
Summary<br />What are the Top Mistakes Using Social Media:<br />Using SM as a Business Model by Itself<br />Not Having a P...
Overuse</li></ul>Failure to Measure Results<br />
Summary<br />What are the Companies and Industries Where Social Media is Working Best?<br />Major Corporations & Brands<br...
Summary<br />What are the Top Misconceptions about using Facebook and LinkedIn?<br />It’s for Kids<br />Only Social and No...
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Lunch Presentation 072909 on Social Media

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LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.

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  • Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.
  • Lunch Presentation 072909 on Social Media

    1. 1. 50% of my advertising<br /> budget is wasted,<br />The trouble is I do not know<br /> which 50%.<br />John Wanamaker 1838-1922<br />
    2. 2.
    3. 3.
    4. 4. What Is Social Media?<br />social mediais basically aconversation<br />socialmedia<br />hi<br />What’s up?<br />
    5. 5. Consumers Rule.<br />Users Control<br />Users Influence<br />Users Expect<br />Accessible, Authentic, Transparent...<br />
    6. 6. Consumers Use Networks Such As<br />
    7. 7. Who is in this Conversation?<br />Spectators – Watch, Read, Listen 69%<br />2. Influencers – Involved & Contribute<br />
    8. 8. Effective Social Media Optimization What’s in it for YOU.<br />
    9. 9. 5 reasons why….<br />SMO is GOOD for YOU?<br />
    10. 10. Why is SMO Good for YOU?<br />#1<br />Search Engine Rankings<br />
    11. 11. Why is SMO GOOD for YOU<br />#2<br />Public Relations<br />Web 1.0Web 2.0<br />Static, standard Interactive<br />  <br />
    12. 12. Why is SMO GOOD for YOU<br />#3<br />Value-RichContent<br />Web 1.0Web 2.0<br /> None Most<br />  <br />
    13. 13. Why is SMO GOOD for YOU<br />#4<br />Link Building<br /> <br />
    14. 14. Why is SMO GOOD for YOU<br />#5<br />Customer Service & Retention:<br /> <br />
    15. 15. Case Study:<br />How the Largest Campaign in the US History Won <br />using <br />Social Media<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19. You + SMO = More Touch Points<br />Where is the your Group?<br />Why Not have a Page?<br />Start a Social Networking Site<br />Start a Blog <br />“Tweet” on <br />
    20. 20. TheOpportunity<br />Come Join The Conversation<br />
    21. 21.
    22. 22.
    23. 23. Carnac the Magnificent reveals the ANSWER……..….<br />2nd Degree<br />
    24. 24. LinkedIn Playbook<br />1. Profile<br />2. Build Network of Connections<br />3. Participate in Groups <br />4. Answer Questions<br />5. Search for the Needle in the Haystack <br />Remember Carnac……….. <br />2nd Degree<br />
    25. 25. Time to Roll Up Our Sleeves<br />
    26. 26.
    27. 27.
    28. 28. Group Home Page<br />
    29. 29.
    30. 30.
    31. 31. Live Demo<br />People Search <br />and Companies Search<br />
    32. 32. Answer: in the 2nd Degree (Connections)<br />Carnac : “The Envelope Please………<br />Question: The Power of LinkedIn is …….<br />
    33. 33.
    34. 34.
    35. 35.
    36. 36. Building Community<br />Add Friends <br />Create/Join Groups<br />
    37. 37. 4 Part Success Formula<br />Quality Network <br /> + Quality Content<br /> + Consistency <br /> + Authentic Caring<br /> = Profitable Social Networking<br />P.S. Isn’t this the way offline <br /> networking works?<br />
    38. 38.
    39. 39. Cindy’s Profile<br />Wall<br />Groups & Fan Pages<br />Friends<br />
    40. 40.
    41. 41.
    42. 42. Facebook Advertising<br />
    43. 43.
    44. 44.
    45. 45. The 3 Different Types of Twittering <br />1. Conversational Twitters ( Zappos.com)<br />2. News Item Twitters (Amazon, NY Times)<br />3. Reputation Monitoring Twitters (Dell)<br />
    46. 46. CASE Studies<br />
    47. 47. Summary<br />6 Ways to Generate Leads with LinkedIn and Facebook:<br />Selectively Connect with existing relationships and thought leaders<br />Strategically Join appropriate groups<br />Ask Questions<br />Answer Questions<br />Give free stuff: Webinar, white papers.<br />Help others<br />
    48. 48. Summary<br />What are the Top Mistakes Using Social Media:<br />Using SM as a Business Model by Itself<br />Not Having a Plan<br /><ul><li>Using the Wrong Sites or Wrong Purpose
    49. 49. Overuse</li></ul>Failure to Measure Results<br />
    50. 50. Summary<br />What are the Companies and Industries Where Social Media is Working Best?<br />Major Corporations & Brands<br />Politics<br />Small & Mediums businesses<br />Experts in their fields<br />Network marketing<br />Human Resources<br />Promotion – Live Events<br />
    51. 51. Summary<br />What are the Top Misconceptions about using Facebook and LinkedIn?<br />It’s for Kids<br />Only Social and Not a Business Tool<br />Too Time Consuming<br />Difficult to Learn<br />Loose My Privacy<br />
    52. 52. David Aaronson<br />davidca@wsi4realweb.com<br />www.twitter.com/dcaaronson<br />www.linkedin.com/in/davidcaaronson<br />Marc Levin<br />marc@wsi4realweb.com<br />www.twitter.com/marclevin<br />www.linkedin.com/in/marcalevin<br />

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