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Lunch Presentation 072909 on Social Media
 

Lunch Presentation 072909 on Social Media

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LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.

LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.

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  • Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.

Lunch Presentation 072909 on Social Media Lunch Presentation 072909 on Social Media Presentation Transcript

  • 50% of my advertising
    budget is wasted,
    The trouble is I do not know
    which 50%.
    John Wanamaker 1838-1922
  • What Is Social Media?
    social mediais basically aconversation
    socialmedia
    hi
    What’s up?
  • Consumers Rule.
    Users Control
    Users Influence
    Users Expect
    Accessible, Authentic, Transparent...
  • Consumers Use Networks Such As
  • Who is in this Conversation?
    Spectators – Watch, Read, Listen 69%
    2. Influencers – Involved & Contribute
  • Effective Social Media Optimization What’s in it for YOU.
  • 5 reasons why….
    SMO is GOOD for YOU?
  • Why is SMO Good for YOU?
    #1
    Search Engine Rankings
  • Why is SMO GOOD for YOU
    #2
    Public Relations
    Web 1.0Web 2.0
    Static, standard Interactive
     
  • Why is SMO GOOD for YOU
    #3
    Value-RichContent
    Web 1.0Web 2.0
    None Most
      
  • Why is SMO GOOD for YOU
    #4
    Link Building
     
  • Why is SMO GOOD for YOU
    #5
    Customer Service & Retention:
     
  • Case Study:
    How the Largest Campaign in the US History Won
    using
    Social Media
  • You + SMO = More Touch Points
    Where is the your Group?
    Why Not have a Page?
    Start a Social Networking Site
    Start a Blog
    “Tweet” on
  • TheOpportunity
    Come Join The Conversation
  • Carnac the Magnificent reveals the ANSWER……..….
    2nd Degree
  • LinkedIn Playbook
    1. Profile
    2. Build Network of Connections
    3. Participate in Groups
    4. Answer Questions
    5. Search for the Needle in the Haystack
    Remember Carnac………..
    2nd Degree
  • Time to Roll Up Our Sleeves
  • Group Home Page
  • Live Demo
    People Search
    and Companies Search
  • Answer: in the 2nd Degree (Connections)
    Carnac : “The Envelope Please………
    Question: The Power of LinkedIn is …….
  • Building Community
    Add Friends
    Create/Join Groups
  • 4 Part Success Formula
    Quality Network
    + Quality Content
    + Consistency
    + Authentic Caring
    = Profitable Social Networking
    P.S. Isn’t this the way offline
    networking works?
  • Cindy’s Profile
    Wall
    Groups & Fan Pages
    Friends
  • Facebook Advertising
  • The 3 Different Types of Twittering
    1. Conversational Twitters ( Zappos.com)
    2. News Item Twitters (Amazon, NY Times)
    3. Reputation Monitoring Twitters (Dell)
  • CASE Studies
  • Summary
    6 Ways to Generate Leads with LinkedIn and Facebook:
    Selectively Connect with existing relationships and thought leaders
    Strategically Join appropriate groups
    Ask Questions
    Answer Questions
    Give free stuff: Webinar, white papers.
    Help others
  • Summary
    What are the Top Mistakes Using Social Media:
    Using SM as a Business Model by Itself
    Not Having a Plan
    • Using the Wrong Sites or Wrong Purpose
    • Overuse
    Failure to Measure Results
  • Summary
    What are the Companies and Industries Where Social Media is Working Best?
    Major Corporations & Brands
    Politics
    Small & Mediums businesses
    Experts in their fields
    Network marketing
    Human Resources
    Promotion – Live Events
  • Summary
    What are the Top Misconceptions about using Facebook and LinkedIn?
    It’s for Kids
    Only Social and Not a Business Tool
    Too Time Consuming
    Difficult to Learn
    Loose My Privacy
  • David Aaronson
    davidca@wsi4realweb.com
    www.twitter.com/dcaaronson
    www.linkedin.com/in/davidcaaronson
    Marc Levin
    marc@wsi4realweb.com
    www.twitter.com/marclevin
    www.linkedin.com/in/marcalevin