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Page: 1
Page: 2
What Is Social Media?

social   media is basically a
  conversation
               social
               media
          h...
Users Control

   Users Influence




                Users Expect
     Accessible, Authentic, Transparent...
            ...
Consumers Use Networks Such As




                                 Page: 5
Who is in this Conversation?

1. Spectators – Watch, Read, Listen 69%

2. Influencers – Involved & Contribute




        ...
Effective Social Media Optimization
       What’s in it for YOU.
                 Increase
                             Pr...
5 reasons why….


SMO is GOOD for YOU?



                       Page: 8
Why is SMO Good for YOU?
          #1
Search Engine Rankings




                           Page: 9
Why is SMO GOOD for YOU
                #2
           Public Relations


    Web 1.0           Web 2.0
Static, standard   ...
Why is SMO GOOD for YOU
             #3
     Value-Rich Content



Web 1.0        Web 2.0
 None            Most




      ...
Why is SMO GOOD for YOU
          #4
     Link Building




                          Page: 12
Why is SMO GOOD for YOU
              #5
Customer Service & Retention:




                                Page: 13
Case Study:
How the Largest Campaign in
    the US History Won
          using
       Social Media       Page: 14
Page: 15
Page: 16
Page: 17
You + SMO = More Touch Points
• Where is the your             Group?

• Why Not have a               Page?

• Start a     ...
TheOpportunity
Come Join The Conversation




                             Page: 19
Page: 20
6 Ways to Generate Leads with LinkedIn and Facebook:

1. Selectively Connect with existing relationships and
   thought le...
What are the Top Mistakes Using Social Media:

1. Using SM as a Business Model by Itself
2. Not Having a Plan
   • Using t...
What are the Companies and Industries Where
Social Media is Working Best?

1.   Major Corporations & Brands
2.   Politics
...
What are the Top Misconceptions about using
Facebook and LinkedIn?

1.   It’s for Kids
2.   Only Social and Not a Business...
CASE Studies


               Page: 25
Twitter



          Page: 26
Page: 27
The 3 Different Types of Twittering

1. Conversational Twitters ( Zappos.com)

2. News Item Twitters (Amazon, NY Times)

3...
Zappos.com CEO’s Business Card




                             Page: 29
Facebook



           Page: 30
Building Community

 • Add Friends



 • Create/Join Groups


                        Page: 31
Ten Keys Areas of FaceBook
•   Profile          • Photo Tagged of You
•   Basic Info       • Video Tagged of You
•   Perso...
• Create Your Content



• Third Party Applications




                             Page: 33
Privacy Settings:


Who Can See This? - THE KEY




                              Page: 34
Facebook
Advertising



              Page: 35
David Aaronson

   davidca@wsi4realweb.com
   www.twitter.com/dcaaronson
www.linkedin.com/in/davidcaaronson

          Mar...
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DMAoc Social Media Lunch Presentation 060909

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Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business Gain

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  • Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.
  • Transcript of "DMAoc Social Media Lunch Presentation 060909"

    1. 1. Page: 1
    2. 2. Page: 2
    3. 3. What Is Social Media? social media is basically a conversation social media hi What’s up? Page: 3
    4. 4. Users Control Users Influence Users Expect Accessible, Authentic, Transparent... Page: 4
    5. 5. Consumers Use Networks Such As Page: 5
    6. 6. Who is in this Conversation? 1. Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute Page: 6
    7. 7. Effective Social Media Optimization What’s in it for YOU. Increase Promote Brand Products Awareness Promote Get Indexed Services Quickly Dominate The Search Engines Page: 7
    8. 8. 5 reasons why…. SMO is GOOD for YOU? Page: 8
    9. 9. Why is SMO Good for YOU? #1 Search Engine Rankings Page: 9
    10. 10. Why is SMO GOOD for YOU #2 Public Relations Web 1.0 Web 2.0 Static, standard Interactive Page: 10
    11. 11. Why is SMO GOOD for YOU #3 Value-Rich Content Web 1.0 Web 2.0 None Most Page: 11
    12. 12. Why is SMO GOOD for YOU #4 Link Building Page: 12
    13. 13. Why is SMO GOOD for YOU #5 Customer Service & Retention: Page: 13
    14. 14. Case Study: How the Largest Campaign in the US History Won using Social Media Page: 14
    15. 15. Page: 15
    16. 16. Page: 16
    17. 17. Page: 17
    18. 18. You + SMO = More Touch Points • Where is the your Group? • Why Not have a Page? • Start a Social Networking Site • Start a Blog • “Tweet” on Page: 18
    19. 19. TheOpportunity Come Join The Conversation Page: 19
    20. 20. Page: 20
    21. 21. 6 Ways to Generate Leads with LinkedIn and Facebook: 1. Selectively Connect with existing relationships and thought leaders 2. Strategically Join appropriate groups 3. Ask Questions 4. Answer Questions 5. Give free stuff: Webinar, white papers. 6. Help others Page: 21
    22. 22. What are the Top Mistakes Using Social Media: 1. Using SM as a Business Model by Itself 2. Not Having a Plan • Using the Wrong Sites or Wrong Purpose • Overuse 3. Failure to Measure Results Page: 22
    23. 23. What are the Companies and Industries Where Social Media is Working Best? 1. Major Corporations & Brands 2. Politics 3. Small & Mediums businesses 4. Experts in their fields 5. Network marketing 6. Human Resources 7. Promotion – Live Events Page: 23
    24. 24. What are the Top Misconceptions about using Facebook and LinkedIn? 1. It’s for Kids 2. Only Social and Not a Business Tool 3. Too Time Consuming 4. Difficult to Learn 5. Loose My Privacy Page: 24
    25. 25. CASE Studies Page: 25
    26. 26. Twitter Page: 26
    27. 27. Page: 27
    28. 28. The 3 Different Types of Twittering 1. Conversational Twitters ( Zappos.com) 2. News Item Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell) Page: 28
    29. 29. Zappos.com CEO’s Business Card Page: 29
    30. 30. Facebook Page: 30
    31. 31. Building Community • Add Friends • Create/Join Groups Page: 31
    32. 32. Ten Keys Areas of FaceBook • Profile • Photo Tagged of You • Basic Info • Video Tagged of You • Personal Info • Wall Posts • Status Updates • Education Info • Friends • Work Info Page: 32
    33. 33. • Create Your Content • Third Party Applications Page: 33
    34. 34. Privacy Settings: Who Can See This? - THE KEY Page: 34
    35. 35. Facebook Advertising Page: 35
    36. 36. David Aaronson davidca@wsi4realweb.com www.twitter.com/dcaaronson www.linkedin.com/in/davidcaaronson Marc Levin marc@wsi4realweb.com www.twitter.com/marclevin www.linkedin.com/in/marcalevin Page: 36
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