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DMAoc Social Media Lunch Presentation 060909
 

DMAoc Social Media Lunch Presentation 060909

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Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business ...

Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business Gain

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  • Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.

DMAoc Social Media Lunch Presentation 060909 DMAoc Social Media Lunch Presentation 060909 Presentation Transcript

  • Page: 1
  • Page: 2
  • What Is Social Media? social media is basically a conversation social media hi What’s up? Page: 3
  • Users Control Users Influence Users Expect Accessible, Authentic, Transparent... Page: 4
  • Consumers Use Networks Such As Page: 5
  • Who is in this Conversation? 1. Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute Page: 6
  • Effective Social Media Optimization What’s in it for YOU. Increase Promote Brand Products Awareness Promote Get Indexed Services Quickly Dominate The Search Engines Page: 7
  • 5 reasons why…. SMO is GOOD for YOU? Page: 8
  • Why is SMO Good for YOU? #1 Search Engine Rankings Page: 9
  • Why is SMO GOOD for YOU #2 Public Relations Web 1.0 Web 2.0 Static, standard Interactive Page: 10
  • Why is SMO GOOD for YOU #3 Value-Rich Content Web 1.0 Web 2.0 None Most Page: 11
  • Why is SMO GOOD for YOU #4 Link Building Page: 12
  • Why is SMO GOOD for YOU #5 Customer Service & Retention: Page: 13
  • Case Study: How the Largest Campaign in the US History Won using Social Media Page: 14
  • Page: 15
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  • Page: 17
  • You + SMO = More Touch Points • Where is the your Group? • Why Not have a Page? • Start a Social Networking Site • Start a Blog • “Tweet” on Page: 18
  • TheOpportunity Come Join The Conversation Page: 19
  • Page: 20
  • 6 Ways to Generate Leads with LinkedIn and Facebook: 1. Selectively Connect with existing relationships and thought leaders 2. Strategically Join appropriate groups 3. Ask Questions 4. Answer Questions 5. Give free stuff: Webinar, white papers. 6. Help others Page: 21
  • What are the Top Mistakes Using Social Media: 1. Using SM as a Business Model by Itself 2. Not Having a Plan • Using the Wrong Sites or Wrong Purpose • Overuse 3. Failure to Measure Results Page: 22
  • What are the Companies and Industries Where Social Media is Working Best? 1. Major Corporations & Brands 2. Politics 3. Small & Mediums businesses 4. Experts in their fields 5. Network marketing 6. Human Resources 7. Promotion – Live Events Page: 23
  • What are the Top Misconceptions about using Facebook and LinkedIn? 1. It’s for Kids 2. Only Social and Not a Business Tool 3. Too Time Consuming 4. Difficult to Learn 5. Loose My Privacy Page: 24
  • CASE Studies Page: 25
  • Twitter Page: 26
  • Page: 27
  • The 3 Different Types of Twittering 1. Conversational Twitters ( Zappos.com) 2. News Item Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell) Page: 28
  • Zappos.com CEO’s Business Card Page: 29
  • Facebook Page: 30
  • Building Community • Add Friends • Create/Join Groups Page: 31
  • Ten Keys Areas of FaceBook • Profile • Photo Tagged of You • Basic Info • Video Tagged of You • Personal Info • Wall Posts • Status Updates • Education Info • Friends • Work Info Page: 32
  • • Create Your Content • Third Party Applications Page: 33
  • Privacy Settings: Who Can See This? - THE KEY Page: 34
  • Facebook Advertising Page: 35
  • David Aaronson davidca@wsi4realweb.com www.twitter.com/dcaaronson www.linkedin.com/in/davidcaaronson Marc Levin marc@wsi4realweb.com www.twitter.com/marclevin www.linkedin.com/in/marcalevin Page: 36