Pure Insight presentation on Innovation Search

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Presentation with the Pure Insight network in May 2009. Covers areas to search for innovation with examples from Ordnance Survey and others.

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  • Innovation spans spectrum from the incremental work in areas of comfort to more radical work in areas we’re not used to. The Grand Challenges take us out of our comfort zone. We have to do this together with the best of Emergent and Incumbent capability
  • Why we get involved with these? Recognise that in a complex world. Open Innovation (realise we don’t employ all the bright people), and besides our markets become interdependant as technologies converge. Sentience and IiT are two transport related projects where collaboration helps us understand needs of future markets.
  • Pure Insight presentation on Innovation Search

    1. 1. Search – Process 2 Source: H.Chesborough (2003) MIT Sloan Management Review <ul><ul><li>It’s out there! </li></ul></ul><ul><ul><ul><li>Use Collaborations </li></ul></ul></ul><ul><ul><ul><li>Use Networks </li></ul></ul></ul><ul><ul><ul><li>Use Professionals </li></ul></ul></ul>Research Development Ordnance Survey Product Boundary of the firm Partner Product Organisational Boundary Ideas
    2. 2. Resource for Search 1 - Collaboration Incremental innovation Beyond current… Current expertise Radical Just do it! Create a platform Co-create domain
    3. 3. Emergent : Incumbent
    4. 4. <ul><li>Collaborative programme </li></ul><ul><li>Uses Electronic horizon </li></ul><ul><li>Automotive, infrastructure, mapping and telecoms partners </li></ul>Photos by TRL
    5. 5. <ul><li>Impact? </li></ul><ul><ul><li>5 - 24% saving </li></ul></ul><ul><ul><li>14% reduced typical use </li></ul></ul><ul><ul><li>Uses existing infrastructure </li></ul></ul>
    6. 7. www.ideasintransit.org
    7. 8. Emergent businesses optimise transport system
    8. 9. Emergent businesses substitute transport
    9. 10. Emergent business encourage non-ownership
    10. 11. Emergent businesses exploit convergence LGG5300 HMC6052 4 x 4 x .9 mm

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