People already use it; James – OSM, Satellite, Tablet to plan the route… nothing whilst we were out… he led us into a bog… which was on our map.But, the key thing is we can tailor.
Everything designed around the users. Garmin already pointed out the failings of paper as a medium…. Our choice of medium was based upon the short comings of the alternatives… paper and electronic. But the French describe these issues best here!
Adsorbent if you need that…Intangibility of the stuff on the screen…
Throw out maps-How many of you are involved in Open Data – Show of hands-Do you ever feel that no-one gets why it’s being done?-Do you ever wish the outcomes could be more tangible?-I hope this presentation and perhaps work we can do together can do this for you.
Our answer;-Provide a product people/ any people can use-Encourage them toward Where we want help – Back office, creation of an automated site centring that automates the right print file.
20130904 splash maps
Navigation designed for the
4th September 2013
• Who is SplashMaps
• Who do we design for
• What do we design
• Our community
• Advancing – With you?
Biased toward bikes? – Do you blame
•23% growth in cycle sales to 2016
•Avg bike price increased by 40% in 5yrs.
•6% of the 3.7M bikes sold >£1000!
•Overall cycling market (UK) is £2.5bn.
•A 1.3M increase in cyclists in 2010.
•£667m non-service accessory mkt.
Sources: Mintel, Sky, BikeRadar
User Centred Design
• Designed with users-
extreme & casual
• Something Tailored to
• Consumer as contributor
Challenges of a REALoutdoor spec.
• Materials (Faux Silk, Satin, Polyester etc.)
• License for 1:25k Raster
• Data Integration
• Styling for Open Data (OS, OSM, LA)
• Colours (CYMK, RGB)
• Map and Key physical design
• Feedback on content
Staying ahead and being seen
Building a community
around the brand Retaining Thought leadership
“…a real example of
Open Government Data
supporting small business
•Ed Parsons, the Geospatial Technologist
Gary Gale; Director of Places for Nokia,
co-founder of WhereCamp EU:
“It’s maptastic! ”
And from users/ reviewers?
• “…confidence to go further
• “…I love the maps, a great idea,
easy to stuff in a bag or pocket,
light and indestructible.”
• “…it has so many uses I’d take
one with me as well as a GPS”
www.splashmaps.net/blog/ to read all case
Recognising the huge value of
• Guest Cartographer:
– Opportunity to design commercial maps
– Get your map free
– Market Feedback on your design
– SplashMaps gain insights as they retail
– Cartographers get Kudos
• Announced today, and for you.
– Early 2014
– SLD’s to apply to SplashMaps integrated data
• SplashMaps is Navigation for the REAL
• Designed from strong insights
• Tested and retailing as a whole new
• Community growing –contributors of data,
skills, support, spec. and funds
• Advancing – With you?