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Video testimonials - http://www.daryabushmakin.com/

Video testimonials - http://www.daryabushmakin.com/

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Video testimonials Video testimonials Document Transcript

  • DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare 603 689 – 4513 / dbushmakin gmail.com VIDEO TESTIMONIALS Avoid temptation put words insubjects’ mouths. Nothing seems more disingenuous than scripted testimonial. Builds trust with consumers Curate Comments. Don’t make them too short or too long. Don’t underestimate value of adding new and relevant bits of social proof everything you launch. Post on YouTube, Facebook (tag person recorded and share on their social media networks), Twitter and other social media channels. Questions to Ask Consumers: o What do you find beneficial about working with company? o What was problem you were having you started using product/service? o Why would you recommend Company A?Further Reading 7 Foolproof Video Testimonial Questions - http://www.yesmediaworks.com/blog/bid/56704/7- Foolproof-Video-Testimonial-Questions Advantages Of Video Testimonials - http://www.strongtestimonials.com/video-testimonials- best-practices/advantages-of-video-testimonials/ 5 Reasons Why Consumer Video Testimonials AreFor E-Commerce - http://video- commerce.org/2012/04/5-reasons-why-consumer-video-testimonials-are--for-e-commerce/ Video Testimonials Work Best as Case Studies - http://www.yesmediaworks.com/blog/bid/27279/Video-Testimonials-Work-Best-as-Case- Studies 7 Ways Encourage Video Testimonials: Bringing Out Customer’s Creative Side - http://www.reelseo.com/7-ways-encourage-video-testimonials/ How Use Testimonial Videos Market Small Business - http://blog.supermedia.com/business- testimonial-videos/ How Use Video Testimonials - http://sociallynow.com/2012/08/how-to-use-video-testimonials/ Use Video Testimonials Increase Conversions - http://www.problogger.net/archives/2012/04/13/use-video-testimonials-to-increase- conversions/ Best Video Testimonial Structure - http://www.yesmediaworks.com/blog/bid/44846/Best- Video-Testimonial-Structure 5 Reasons Why Consumer Video Testimonials AreFor E-Commerce - http://www.videogenie.com/2012/04/17/5-reasons-why-consumer-video-testimonials-are--for- e-commerce/