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Prepared by: Dasha BushmakinFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video                                 ...
The text is a little hard to   Nice amount of fans andread, maybe making the         great use of custom tabsbackground li...
They have a nice amount of views, but would be nice ifthey had more subscribers. They seem to have a nicevariety of conten...
Great focus back on her products.                         Twitter
Clear, easy, customer friendly
USA spirit represented byBurger King
Sponsored byUnmetric, theleading socialbenchmarkingcompanyThe social mediaefforts of the top16 fast food chainsin 2012http...
Top Fastfood Chains - FacebookFans Per Location - at 9/30/2011 -http://tomhumbarger.wordpress.com/2011/09/30/social-media-...
   http://www.sailpay.com/blo    g/top-50-food-trucks-to-    follow-on-twitter/
   First in New York to run its    restaurant completely off    Apples tablets.   Customized POS system    (taking order...
This looks like a great social mediaplatform for those who enjoy baking
This looks like another great site
Another great food community:)Also a great way to collect e-mails at the bottom
Ragu made fun of Dadscooking: http://www.cc-chapman.com/2011/ragu-hates-dads/Many did not appreciate that
A completely mismanaged situation.Atrocious behavior by the BonersBBQ, which is going to cost them. Theowners and workers ...
Sometimes marketing campaigns don’tgo as planned and it is necessary to havean action plan to fix situations. This wasa ca...
   Facebook   Social Calendars (upcoming.org and eventful.com)   Twitter   Blog   Flickr   Promote giveaways, specia...
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The best and worst in social media food

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Various examples in the food industry - http://www.daryabushmakin.com/

Published in: Business, Technology
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  • Thanks Sterling. Yes, they could have handled the situation so much better.
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  • Thanks for sharing. And WOW... talk about atrocious behavior by the BBQ place! That going to cost them. I don't care how good the food might be, I'd certainly avoid a place that behaves that way.
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Transcript of "The best and worst in social media food"

  1. 1. Prepared by: Dasha BushmakinFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  2. 2. The text is a little hard to Nice amount of fans andread, maybe making the great use of custom tabsbackground lighter :) Facebook
  3. 3. They have a nice amount of views, but would be nice ifthey had more subscribers. They seem to have a nicevariety of content. YouTube
  4. 4. Great focus back on her products. Twitter
  5. 5. Clear, easy, customer friendly
  6. 6. USA spirit represented byBurger King
  7. 7. Sponsored byUnmetric, theleading socialbenchmarkingcompanyThe social mediaefforts of the top16 fast food chainsin 2012http://www.brandchannel.com/home/post/2012/07/18/McDonalds-Social-Media-Engagement-071812.aspx
  8. 8. Top Fastfood Chains - FacebookFans Per Location - at 9/30/2011 -http://tomhumbarger.wordpress.com/2011/09/30/social-media-doing-it-the-in-n-out-way/
  9. 9.  http://www.sailpay.com/blo g/top-50-food-trucks-to- follow-on-twitter/
  10. 10.  First in New York to run its restaurant completely off Apples tablets. Customized POS system (taking orders, sending them to the kitchen, and paying for the bill) Simpler Time and money efficient Considerations: ◦ PCI Compliance (Payment Card Industries) Compliance ◦ Durability ◦ Back end programming for integration
  11. 11. This looks like a great social mediaplatform for those who enjoy baking
  12. 12. This looks like another great site
  13. 13. Another great food community:)Also a great way to collect e-mails at the bottom
  14. 14. Ragu made fun of Dadscooking: http://www.cc-chapman.com/2011/ragu-hates-dads/Many did not appreciate that
  15. 15. A completely mismanaged situation.Atrocious behavior by the BonersBBQ, which is going to cost them. Theowners and workers made fun of one oftheir customers after she left a negativereview on Yelp. They then swore on theirown Facebook page after peoplecommented.http://www.unmarketing.com/2012/01/10/worst-use-of-social-media-of-2012-boners-bbq/
  16. 16. Sometimes marketing campaigns don’tgo as planned and it is necessary to havean action plan to fix situations. This wasa campaign that was supposed to besuccessful, but unfortunately flipped:http://paidcontent.org/2012/01/24/419-mcdonalds-social-media-director-explains-twitter-fiasco/
  17. 17.  Facebook Social Calendars (upcoming.org and eventful.com) Twitter Blog Flickr Promote giveaways, specials and announcements. Mobile E-Newsletter (latest happenings, new items, recipes) YouTube (tips and how-tos) Business guides (Yelp.com, Urbanspoon.com, and TripAdvisor.com) Email Google Alerts (conducting market research)
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