Sponsored byUnmetric, theleading socialbenchmarkingcompanyThe social mediaefforts of the top16 fast food chainsin 2012http://www.brandchannel.com/home/post/2012/07/18/McDonalds-Social-Media-Engagement-071812.aspx
Top Fastfood Chains - FacebookFans Per Location - at 9/30/2011 -http://tomhumbarger.wordpress.com/2011/09/30/social-media-doing-it-the-in-n-out-way/
First in New York to run its restaurant completely off Apples tablets. Customized POS system (taking orders, sending them to the kitchen, and paying for the bill) Simpler Time and money efficient Considerations: ◦ PCI Compliance (Payment Card Industries) Compliance ◦ Durability ◦ Back end programming for integration
This looks like a great social mediaplatform for those who enjoy baking
Another great food community:)Also a great way to collect e-mails at the bottom
Ragu made fun of Dadscooking: http://www.cc-chapman.com/2011/ragu-hates-dads/Many did not appreciate that
A completely mismanaged situation.Atrocious behavior by the BonersBBQ, which is going to cost them. Theowners and workers made fun of one oftheir customers after she left a negativereview on Yelp. They then swore on theirown Facebook page after peoplecommented.http://www.unmarketing.com/2012/01/10/worst-use-of-social-media-of-2012-boners-bbq/
Sometimes marketing campaigns don’tgo as planned and it is necessary to havean action plan to fix situations. This wasa campaign that was supposed to besuccessful, but unfortunately flipped:http://paidcontent.org/2012/01/24/419-mcdonalds-social-media-director-explains-twitter-fiasco/
Facebook Social Calendars (upcoming.org and eventful.com) Twitter Blog Flickr Promote giveaways, specials and announcements. Mobile E-Newsletter (latest happenings, new items, recipes) YouTube (tips and how-tos) Business guides (Yelp.com, Urbanspoon.com, and TripAdvisor.com) Email Google Alerts (conducting market research)
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