Social media marketing tips and resources

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Here is a quick guide for social media (includes best practices and helpful resources) - http://www.daryabushmakin.com/

Here is a quick guide for social media (includes best practices and helpful resources) - http://www.daryabushmakin.com/

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  • 1. DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com Social Media Marketing Tips and Resources: WHENEVER THERE IS A NEW DOCUMENT: ..........................................................................2 BLOG: ....................................................................................................................................... 3 OBJECTIVES: .........................................................................................................................3 PROCESS: ..............................................................................................................................3 HOW TO OBTAIN VISITORS: .................................................................................................3 FACEBOOK: ............................................................................................................................... 4 OBJECTIVES ..........................................................................................................................4 PROCESS: ..............................................................................................................................4 HOW TO OBTAIN VISITORS: .................................................................................................4 EXAMPLE: .............................................................................................................................4 HELPFUL RESOURCES ...........................................................................................................4 HOOTSUITE: .............................................................................................................................. 5 PROCESS: ..............................................................................................................................5 EXAMPLE: .............................................................................................................................5 OBJECTIVES: .........................................................................................................................5 POSTEROUS: ............................................................................................................................. 6 OBJECTIVES: .........................................................................................................................6 PROCESS: ..............................................................................................................................6 HOW TO OBTAIN VISITORS: .................................................................................................6 EXAMPLE: .............................................................................................................................6 Pitney Bowes Survey ................................................................................................................. 6 TWITTER: .................................................................................................................................. 7 PROCESS: ..............................................................................................................................7 HOW TO OBTAIN VISITORS: .................................................................................................7 EXAMPLE: .............................................................................................................................7 LINKS TO REMOVE THOSE WHO ARE NOT FOLLOWING BACK: ............................................7 LINKEDIN .................................................................................................................................. 8 PROCESS: ..............................................................................................................................8 EXAMPLE: .............................................................................................................................8 HELPFUL RESOURCES: ..........................................................................................................8 PINTEREST ................................................................................................................................ 9 OBJECTIVES: .........................................................................................................................9 PROCESS: ..............................................................................................................................9 HELPFUL RESOURCES: ..........................................................................................................9 YOUTUBE / SLIDESHARE / AUTHORSTREAM .......................................................................... 10 OBJECTIVES: .......................................................................................................................10 PROCESS: ............................................................................................................................10 HELPFUL RESOURCES: ........................................................................................................10 CASE STUDIES ......................................................................................................................... 11 EMAIL MESSAGING................................................................................................................. 12 MOBILE MESSAGING .............................................................................................................. 13 DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 2. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.comDAILY: SOCIAL MEDIA OPTIMIZATION 1. Post an entry on the blog 2. Ping the blog using: http://pingates.com(***This step may be skipped as Wordpress pings automatically) 3. Post on both Facebook pages and Twitter by using Hootsuite 4. Post to various LinkedIn groups (a list of recommended groups is on the LinkedIn page) 5. Add to PosterousWHENEVER THERE IS A NEW DOCUMENT: 1) Upload documents to YouTube 2) Upload Power Points to SlideShare, AuthorStream and other similar upload sites. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 3. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com BLOG:***daily***OBJECTIVES: As Google Analytics shows, this is a great way to generate traffic.PROCESS: 1. Check daily and promote on all Social Media platforms. 2. Schedule posts every Friday by reading Google alerts (For a list of recommended Google alerts, please see full overview). 3. Use keywords 4. Select appropriate categories 5. Note: The videos don’t always save when saving a blog post, please check to make sure they are working.HOW TO OBTAIN VISITORS: It is recommended to keep working on SEO practices and other social media to drive more traffic. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 4. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com FACEBOOK:***daily***OBJECTIVES Have a conversation with readers, ask questions, be interactivePROCESS: 1. DAILY: Copy title and link and post on both Facebook pages. 2. Tabs: a. Create custom tabs (such as for theteam and Contact Us form) through using http://apps.facebook.com/iframe-apps-two/?fb_source=search&ref=ts b. There are many other applications available to make similar tabs. 3. It would be a great idea to create a unique landing page that potential fans would see before they become fans.HOW TO OBTAIN VISITORS: It is recommended to keep looking at various industries and add friends and customers. Suggest becoming a Fan when there are new Facebook friends.EXAMPLE:Pitney Bowes Survey: http://blog.pistolstar.us/blog/?p=703HELPFUL RESOURCESFacebook Pages - http://www.facebook.com/advertising/FacebookPagesProductGuide.pdfFacebook Page Insights - http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdfThe Facebook Page Marketing Guide -http://papaimark.info/arquivos/FaceBook_Marketing_Guide.pdfThe Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or ServiceInside Facebook - http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/ DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 5. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com HOOTSUITE:***daily***This is strictly a management tool and does not have a presence.PROCESS: 1. DAILY: Copy title and link and post on Hootsuite.EXAMPLE:Pitney Bowes Survey: http://blog.pistolstar.us/blog/?p=703OBJECTIVES: This is a great way to manage content and makes everything much easier. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 6. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com POSTEROUS:***daily***OBJECTIVES: This is a great way to promote blog content and looks like other blog platforms.PROCESS: 1. DAILY: Copy the full blog post on Posterous.HOW TO OBTAIN VISITORS: Continue the social media outreach currently in place.EXAMPLE:Pitney Bowes SurveyPitney Bowes consumer survey found the following:* 10-15% were unwilling to share their date of birth, postal address and email address* 20-25% were unwilling to share their bank details, height, home phone number and weight* 35-40% are unwilling to share income, mobile phone number, credit card number* 45% of consumers are unwilling to share their sexual preferences* 54% are unwilling to share information about ethnicity* 70-80% of consumers are unwilling to share data about their religion or information about their politics###The PortalGuard software is an authentication platform which is focused on enhancing usability, while maintaininga balance between security, auditing, and compliance for your web and desktop authenticationrequirements.provides capabilities including multi-factor authentication, self-service password reset, passwordsynchronization and single sign-on which can be seamlessly configured by user, group, or application.http://www.PortalGuard.comSubscribe to our newsletter: http://portalguard.com/contact_us.phphttps://twitter.com/portalguardhttp://pinterest.com/pistolstar/portalguard/http://www.facebook.com/pistolstar.authenticationhttp://www.facebook.com/pages/PortalGuard/240761992635169Tags: active directory authentication, application security, authentication, authentication forwebsite, authentication methods, Authentication Security, desktop authentication, identity and accessmanagement, secure web applications, strong authentication methods, web based authentication DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 7. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com TWITTER:***daily***PROCESS: 1. DAILY: Copy title and link and post on Twitter.HOW TO OBTAIN VISITORS: Continue the social media outreach currently in place. Follow others in the industryEXAMPLE:Pitney Bowes Survey: http://blog.pistolstar.us/blog/?p=703LINKS TO REMOVE THOSE WHO ARE NOT FOLLOWING BACK:http://iunfollow.comhttp://www.justunfollow.comhttp://tweepi.comhttp://manageflitter.com/unfollow10 REASONS WHY TWITTER IS THE BEST MARKETING PLATFORM1. Marketers love headlines3. Twitter is an open platform.6. Twitter is integrated with other social media sites.10. It helps SEO.Read More DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 8. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin LINKEDIN***daily***NOTE: This leads to most traffic to the blog when looking at Google Analytics.http://www.linkedin.com/PROCESS: 1. DAILY: Copy title and link, post on various LinkedIn groups.EXAMPLE:SBJ: Pitney Bowes SurveyBODY: Pitney Bowes consumer survey found the following:* 10-15% were unwilling to share their date of birth, postal address and email address* 20-25% were unwilling to share their bank details, height, home phone number and weightRead More: http://blog.pistolstar.us/blog/?p=703Subscribe to our newsletter: http://portalguard.com/contact_us.phpYOUR LINKEDIN INTERVENTION: 5 CHANGES YOU MUST MAKEWhether you agree or disagree, here is one writer’s perspective:1. Generic Requests are for Suckers2. When You Ask for a Recommendation, Be Specific (and Know the Person)3. Avoid the Default Text Like the Plague4. Stop Tying Your Tweets to Your LinkedIn Feed5. Review Spelling and Grammar Like Your Life Depended on ItRead MoreHELPFUL RESOURCES:LinkedIn Ads Guidelines - http://www.linkedin.com/static?key=pop%2Fpop_sas_guidelinesAn Introductory Guide to Highly Effective LinkedIn Ad Campaigns -http://blog.hubspot.com/blog/tabid/6307/bid/24509/An-Introductory-Guide-to-Highly-Effective-LinkedIn-Ad-Campaigns.aspx#ixzz1zsDYbxJ4The KISSmetrics Guide To LinkedIn Ads – Part I: The Basics - http://blog.kissmetrics.com/guide-to-linkedin-ads1/LinkedIn Advertising Quick Start Guide - http://ementormarketing.com/linkedin-advertising-quick-start-guide/5 Steps to Successful LinkedIn Advertising - http://www.socialmediaexaminer.com/5-steps-to-successful-linkedin-advertising/How to Use LinkedIn for Business -http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdf33 Ways to Use LinkedIn for Business - http://gigaom.com/collaboration/33-ways-to-use-linkedin-for-business/ DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 9. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin PINTEREST***does not need to be checked daily***OBJECTIVES: Visual representation of the imagesPROCESS: Post pictures and links accordingly when there are new images available.HELPFUL RESOURCES:The Ultimate Guide To Pinterest - http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788TECH BRANDS ON PINTEREST - http://pinterest.com/pinterestpower/tech-brands-on-pinterest/Promote Your Website with Pinterest -http://brainhost.com/downloads/Promote_Your_Website_with_Pinterest_Brain_Host.pdf DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 10. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin YOUTUBE / SLIDESHARE / AUTHORSTREAM***does not need to be checked daily***OBJECTIVES: Document and video sharingPROCESS: 1) Upload documents to YouTube 2) Upload Power Points to SlideShare, AuthorStream and other similar upload sites.HELPFUL RESOURCES:An experts guide to YouTube - http://news.cnet.com/an-experts-guide-to-youtube/YouTube Guide: Best YouTube Tips, Hacks & Resources -http://www.guidingtech.com/1643/youtube-guide/Guide to Video Marketing on YouTube - http://www.searchenginejournal.com/guide-to-video-marketing-on-youtube/6381/The Beginner’s Guide to Marketing and Branding on YouTube -http://diythemes.com/thesis/youtube-marketing-beginner/Getting Started with Slideshare - http://www.spiderhousepr.com/blog/getting-started-with-slideshare-presentations/7 Reasons B2B marketers should love Slideshare - http://www.smartinsights.com/social-media-marketing/social-media-platforms/7-reasons-b2b-marketers-should-love-slideshare/How to Market with SlideShare - http://webmarketingsprague.blogspot.com/2009/08/how-to-market-with-slideshare.html15 Slideshare Marketing Secrets - http://socialfresh.com/slideshare-marketing-how-to/ DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 11. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin CASE STUDIESBOO, THE WORLD’S CUTEST DOG, GOES TO WORK FOR VIRGIN AMERICAAlmost everyone loves animals. Boo, the five-year-old Internet phenomenon described as the world’scutest dog, is the Official Pet Liaison for Virgin America Airlines with 4.7 million followers.Read More15 COOL PROFESSIONAL BUSINESS CARD DESIGNWith so many technology advances and more business done online, many are looking to stand outas a solution. Here are some interesting designs for the next time you are networking in person.Read MoreWHY I LIKE PEOPLE WITH UNCONVENTIONAL RESUMÉSProfessional success used to depend on experience, knowledge, and skill. This author tries to arguethat it is far more interesting when a candidate has followed a less traditional path.Read More DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 12. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin EMAIL MESSAGINGBLASTING AN EMAIL FOUR TIMES A YEAR IS NOT A RELATIONSHIPMARKETING PROGRAMEmail blasts are often called relational (or relationship) marketing. Many segment their lists andthen check for open and bounce rates? However, how many actually look at how much salesincrease dues to such blasts? Many companies also often make the process so automated as part ofdrip marketing, where this becomes even more challenging. It is difficult to prove ROI when the costof the software, implementation, training and on-going support accumulate into a significantamount.Read More DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 13. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin MOBILE MESSAGINGThe Future Isnt About Mobile; Its About MobilityMobility changes with context. Competition is fierce and users are demanding. Build on the expensivelessons. Many companies are changing the way they allow their employees to work. Also, how wecommunicate is developing extremely fast.Read More Optimize email messages and shorten headlines Design websites with mobile devices in mind Create mobile apps and sites, microsites and location based mobile campaigns Develop social media campaigns and tactics Narrowcasting is a new trend (sharing content with smaller, more selective audiences) as opposite to broadcasting. 98% of text messages are opened.Read More DRIP MARKETINGiContact - easy to use, affordable, and links with all of the social networks. You can link it with yourwebsite and have all registrations drop into a campaign. Then have auto-mailers that go out to thoseindividuals - http://www.icontact.com/Pardot - covers a range of marketing automation - http://www.pardot.com/ DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 14. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin SEARCH ON WEBSITESSearch for individual sites created by Google:http://www.google.com/enterprise/search/products_gss.html USABILITY GUIDELINES Preserve all customer input despite errors in the form. Auto-detect city and state immediately after ZIP code is provided Only use drop-down lists when there are less than 20 options (such as an autocomplete enabled text field) Add a striking tagline Site Search feature is a MUST Do not over-do designing Implementation of sitemaps Do not trap your visitors Highlight links the user has visited already Allow users to scan the content Do not confuse your visitors Using CAPTCHAs is not a good idea Keep it simple is always the best way, in design and usability DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 15. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin CREATIVE IPAD USES FOR SMALL BUSINESSES* Customer Database (waivers and liability forms)* Entertainment* Fan Base-Builder* Waiter* Virtual Meetings* Pitching - Designing a pitch document, converting it to a PDF and putting that document on an iPad forthem to take along and show instead of a paper version, or even a projector. You can hand the iPadaround, you can make the PDF interactive, immediately link to websites, videos etc.* Data capture - People want to touch it and interact with it, especially if they dont have onethemselves, so putting a game on there, or competition with form for potential customers to fill out,thus adding to user experience and valuable data. CASE STUDIES: iPads at airport - OTG Managementis a company that operates food and beverage locations at airports in North America. They have plans of deploying over 7000 iPads in three airports. The iPads are to be deployed over the next year and a half and the devices will give travelers the opportunity to order food, check the status of their flight, surf the internet, and much more while waiting to board their flight via the tablets. iPads in Pubs/Restaurants – The Thirsty Bear is just one of many pubs that are starting to use iPads as alternative menu. Customers are able to look through the menu and order through the tablets attached in different places around the pub and on the bar iPads within Education – When most of us went to school, we were told off for writing on our desk. In Panama, this will soon be encouraged. TabTimes reported that the country’s government is going to introduce a 32-inch LCD display ‘tablet desk’ for students to use. A pilot physics classroom with 20 such desks will be equipped, which will store e-books, notebooks and other school supplies, making them available to be accessed at home. Doctors’ use of iPads – Hospitals have started handing out iPads to their doctors to replace ordinary clipboards and patient notes. One fthose hospitals is Ottawa Hospital in Canada’s capital, which has already made patient care faster and more efficient. iPads in Nail Salon - A nail salon called Ten Over Ten in New York’s Manhatten has started using iPads as entertainment while customers wait for their nails to dry. The iPads make it possible for customers to read digital magazines without ruining their freshly painted nails on pages of hardback magazines. iPads in Real Estate - GoodLife Team is one of many real estate agencies that has started deploying iPads in order to improve the mobility of their business. The company’s founder and CEO, Krisstina Wise said, “Before getting one, I had no idea it would become as useful as it has been for my company. Real estate is a mobile industry and iPad enables us to do business wherever we are, at any time. It’s the best mobile device for real estate professionals.” iPads as Hotel Concierge - Aloft Hotels are one of many hotels that have started introducing iPads not only to replace a concierge during slow hours but also in rooms as entertainment and for use as room service. iPads Rented by Airline on Flight - Renting out iPads on flights has saved some airlines money already. Singapore-base airline Scoot rents out iPads to their customers for a small charge, which saves the company from having to deploy regular in-flight entertainment. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 16. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 17. Social Media Marketing Tips and Resources Prepared By: DashaBushmakinSEOInternal SEO makes up 15% of the process. External SEO used to mean writing articles, press releases,blogs, comments, and contenting with hypertext keyword backlinks to your site. Google now puts moreemphasis from backlinks to social media likes, shares, tweets, reddits, 1+, follows, comments, and views.Read MoreDrip MarketingObjective: Because you can’t know when someone is going to be ready to buy, you want to have arecurring presence in their world, so you’re always top of mind. Plan carefully Your efforts need to be focused on consumers’ needs, not on your features and benefits. if you talk too much, consumers will tune you out, unsubscribe, unlike you, or disconnect the line. Give consumers valuable content, and they’ll never ask you to leave. Have 110% consistency Your ultimate goal is that consumers trust you. Remember that a little is a lot Don’t broadcast Ask questions. Offer Q&A options. Be human. No one is going to trust a company or person if they don’t believe they have a relationship with them. Segment your market Choose targeted contentReducing Bounce Rates Meaningful Content Clear Navigation User Testing A/B Multivariate TestingBounce Rate Optimization &eCommerce-- Its Important! DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 18. Social Media Marketing Tips and Resources Prepared By: DashaBushmakinOptimizing YouTube Videos for Search Engines Make Sure Your Title Has Descriptive Key Phrases Video named with descriptive key phrases A strong title increases user response. Change existing video titles in YouTube. Don’t Discount the Description — Describe A well-written description that includes multiple calls to action Use Video Tags with Key Phrases Choose tags carefully to optimize searches.Types of Content HTML Text – (blogs, product pages, homepage text, etc.) Images – (company photos, industry graphs, etc.) Videos – (welcome video, instructional videos, etc.) Slideshows – (PowerPoint presentation, photo slideshow, etc.) Audio – (Podcast, welcome audio, presentation, etc.) Infographics – (funny graphics, informative graphics, etc.)http://blog.socialmediaguardian.com/2012/07/10-great-social-posts-for-restaurants.htmlGreat Social Posts for RestaurantsDaily specialsFeatured menu itemsSuggested food and beverage pairingsCooking tips / kitchen tours from the chefTriviaEvent promotionDish competitionsFeature your wait-staff or cashiersFeature your loyal customersEducate about your cuisine DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 19. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin50 Useful Responsive Web Design Tools For Designershttp://www.hongkiat.com/blog/rwd-tools/Data MiningWith data licensing, the lists are sent directly to the marketer (instead of a bonded mail house) for usein any way, and as often, as that marketer sees fit; typically runs for one year.Online data compilers include: Salesforce.com Inc.s Data.com (formerly Jigsaw) Database101 NetProspex ZoomInfoTrends in data analysis offer opportunities, challenges -http://www.btobonline.com/article/20120723/DIRECT0101/307239997/trends-in-data-analysis-offer-opportunities-challenges#seenitKnowledge Management Internal knowledge management – giving their staff access to knowledge in order to support them to do their jobs better or to improve organizational performance; various types of tools and approaches (intranets, toolkits, databases of research or lessons learned, communities of practice, knowledge sharing events). Knowledge dissemination – generating knowledge and making their organizational knowledge as widely accessible or known to the external world especially development partners. For organizations with a strong base either in research or in practical on the ground experience a next natural step is to want to make the knowledge you have as widely available, accessible and used as possible. Knowledge brokering – connecting development partners to relevant knowledge and expertise wherever it comes from. Here the role is to help connect development partners with the knowledge they need, whether or not it comes from within your own organization. Building knowledge capacity – building the capacity of development partners to generate, acquire, share and use knowledge effectively. This is perhaps the most challenging but also most fundamental way to put knowledge at the service of development. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 20. Social Media Marketing Tips and Resources Prepared By: DashaBushmakinFour types of knowledge management for development-http://www.researchtoaction.org/2012/07/km-on-a-dollar-a-day-four-levels-of-knowledge-management-for-development/ DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com
  • 21. Social Media Marketing Tips and Resources Prepared By: DashaBushmakin DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com / 1495 Bodwell Rd. #23, Manchester NH 03109 SUMMARY OF SKILLS:Online Marketing: SEO, landing page optimization (keywords / meta tags), HTML coding(created e-mail archive, sitemap), Google AdWords (Paid Search, PPC), lead generationSocial Media: managing blogs (PistolStar, Inc.), Twitter (TSNN – 3000+ followers), Facebookcorporate&product pages, Pinterest, YouTube (1000+ views), Wikipedia, Slideshare (200+ viewson one document)Database Administration / List Management: Administering database (20,000+ tradeshows, venues &vendors), preparing monthly Excel feeds (domestic & global shows), implemented a process for sendingdirections to make listings (TSNN.com), organizing 50,000+ Pardot contacts by industries (PistolStar,Inc.), assisting with layout (100,000+ subscribers list) (TSNN.com), operating a switchboard (4,000+students / faculty) (Keene State College)Research: Tradeshows, competitors, advertising, industry standards, directories, list rentalsSales Support / Client Relations / Human Resources / Administrative: Executing advertising campaigns(Consulting, TSNN.com), online form building, planning events (KSC Reads Day - 300 children, 3 schools),recruiting & managing 30 student employees in children’s programs, processing timesheets,documentationField Promotions: Samplings (400+ customers / day), product launches, merchandisingTeaching & Curriculum: up to 30 students (8-18), leading classesTools:Google Analytics, AdWords, HTML, Microsoft Office, Salesforce, MailChimp, SurveyMonkey, ConstantContact, Pardot, Adobe Creative Suite, iFrames, proprietary systems, SPSS WORK HISTORY:Marketing Consultant,PortalGuard, PistolStar, Inc., Bedford, NH, May, 2012 – July, 2012Tailored authentication software for enhanced usability, security, auditing, complianceMarketing Consultant, Independent, Mar., 2009 – Present, small to large businessesMarketing Specialist, Tarsus Group PLC (TSNN.com), Peterborough, NH, Mar., 2009 – Jan., 2011International media company (exhibitions, conferences, publication & online media)Administrative Manager, Keene State College, Keene, NH, Aug., 2005 – May, 2009Selected list: Coordinator (Active Minds, KSC Reads), Multicultural Office, Switchboard, TutorTeaching, Various settings (camps, private & public schools), Jun., 2003 – Aug., 2009Selected list: Nature’s Classroom, Northfield Mount Hermon, Naismith Basketball Hall of Fame EDUCATION:MBA, Marketing, Southern New Hampshire University, NH, Mar., 2010 – Mar., 2012BA, Educational Studies, Economics, Keene State College, NH, Aug., 2005 – May, 2009Awards: Who’s Who, Outstanding Woman of NH DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website (603) 689 – 4513 / dbushmakin@gmail.com