DARYA A. BUSHMAKIN, MBA         Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshar...
DARYA A. BUSHMAKIN, MBA       Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare ...
DARYA A. BUSHMAKIN, MBA        Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare...
DARYA A. BUSHMAKIN, MBA          Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slidesha...
DARYA A. BUSHMAKIN, MBA         Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshar...
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Digital Asset Management Strategies

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Digital Asset Management Strategies - http://www.daryabushmakin.com/

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Digital Asset Management Strategies

  1. 1. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com Digital Assistant Management / StorageDefinitions Digital Asset Management (DAM) ismanagement, organization, and distribution of digital assets from a central repository. Digital assets - all kinds of files: product images, stock photos, audio, video, presentations Metadata - data about data Metadata Schemata - Metadata schemas are predefined sets of metadata property definitions that can be used in a wide variety of applications. Properties are always associated with an asset, meaning thatproperties are “about”resource.Best Practices o Add title, description and keywords to each image o Always make backups o As images are finished, move them towaiting area for meta-data o Batch processing for simple changes to lighting or re-sizing o Move images to either editing or a holding area o Decide which images to keep o Delete poor quality images and duplicates o Images that just need better cropping o Images that need individual editing o Index, label, and tag o Leverage Software as a Service o Make sure to use Metadata and Tags o Move images to finished folder o Never Work on Originals o Rename and move to selection, store raw images in archive o Set up User Roles and Permissions o Store all images in one place for simple retrievalStages of File Management Storing new images Editing images Captioning and tagging them Submitting to agencies or online storage Tracking who has which images Analyzing salesdownloads and other trends Knowing where in this process any particular image was
  2. 2. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.comWorkflow for Photo Processing Raw images Selection Editing IPTC & EXIF meta data Final work Copy images from cameraExamples of Metadata Name Owner Time and date it was last modified Title Size ofimage as it was stored inrepository Description Name offolder it is contained in Tags that have been assigned to an asset Type of asset (is it an image, a video, an audio clip or a document?)Technical Metadata Useful for software applications and should not be maintained manually Examples o Size o Resolution (level of detail) o Dimensions (height and width)Descriptive Metadata Application domain Cannot be determined automatically Created manually or semi-automaticallyEncoding Standards ID3 o For audio and video files. o Work in MP3 and MP3pro files. EXIF (Exchangeable image file format) o For image files (BMP, GIF, or PNG) o Way of embedding a fixed vocabulary of metadata properties o Metadata name-value-pairs are called tags, not to be confused with tagging in CQ5. Other/Legacy o From Microsoft Word, Powerpoint, Excel and so on. XMP (Extensible Metadata Platform) o Used by CQ DAM to store extracted metadata within repository. o Can be embedded into all file formats o Rich content model
  3. 3. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com o Supported by Adobe and other companies WAV o No tags WMA o Proprietary tags that does not allow open source implementation. OggVorbis uses Xiph Comments embedded inOgg container. AAC uses a proprietary tagging format. JPEG TIFF RIFFStandard Metadata o dc - Dublin Core -most important and widely used set of metadata o DICOM - Digital Imaging and Communications in Medicine o Iptc4xmpCore & iptc4xmpExt - International Press Communications Standard - lots of subject- specific metdata o rdf - Resource Description Framework - for generic semantic web metadata o xmp - Extensible Metadata Platform o xmpBJ - Basic Job Ticketing o Application-Specific MetadataApplication-specific metadata o includes technical and descriptive metadata. Ifuse these, other applications may not be able to usemetadata. For example, ifhave an asset with Adobe Photoshop metadata and another image-rendering application tries to accessmetadata, it may not be able to. o acdsee - metadata managed byACDSee program http://www.acdsee.com/ o album - Adobe Photoshop Album o cq - used by CQ5 WCM o dam - used by CQ5 DAM o dex - Optima SC Description Explorer o crs - Adobe Photoshop Camera Raw o lr - Adobe Lightroom o mediapro - IView MediaPro o MicrosoftPhoto& MP - Microsoft Photo o pdf&pdfx o photoshop&psAux - Adobe PhotoshopDigital Rights Management Metadata o cc - creative commons o xmpRights o plus - Picture Licensing Universal System - http://www.useplus.com/
  4. 4. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.com o prism - http://www.prismstandard.org Publishing Requirements for Industry Standard Metadata o prl - Prism Rights Language o pur - Prism Usage Rights o xmpPlus - integration of PLUS with XMPPhotography-Specific Metadata o exif - lots of technical information from camera, including GPS position o crs - photoshop camera raw o Iptc4xmpCore & iptc4xmpExt o TIFF - image metadata (not only for TIFF images)Print-Specific Metadata o pdf&pdfx - Adobe PDF and third-party applications o prism - http://www.prismstandard.org Publishing Requirements for Industry Standard Metadata o xmp o xmpPG - xmp for paged textMultimedia-Specific Metadata o xmpDM - Dynamic Media o xmpMM - Media ManagementHelpful Resources:Digital Photography Fundamentals: Storing and Managing Images -http://www.graphics.com/modules.php?name=Sections&op=viewarticle&artid=855Simplify Your Photo Collection http://cascoly.hubpages.com/hub/Simplify-Your-Photo-CollectionTips For Managing a Corporate Image Library - http://blog.widen.com/blog/widen-guest/tips-for-managing-a-corporate-image-libraryDigital Asset Management - http://digitalassetmanagement.com/Metadata for Digital Asset Management -http://dev.day.com/docs/en/cq/current/dam/metadata_for_digitalassetmanagement.htmlTop 5 Metadata Resources - http://www.webdamsolutions.com/digital-asset-management/metadata-resource/DAM & Taxonomy Integration - http://www.earley.com/consulting-services/digital-asset-management/taxonomy-integration
  5. 5. DARYA A. BUSHMAKIN, MBA Facebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare (603) 689 – 4513 / dbushmakin@gmail.comWho Should Enter Metadata in Digital Asset Management? - http://www.cmswire.com/cms/digital-asset-management/who-should-enter-metadata-in-digital-asset-management-016729.php

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