Webstock Talk – Embracing Evolution: Iterative Design Strategies

Embracing evolution Ge ing iterative in your approach to design Daniel Burka @dburka “Amoeba”, Heather Gonsior, 1984, 47x30 in., EGL coral pink, Chartpak and ink on paper, acrylic Friday, February 26, 2010

Your website sucks Trust me, it could be a lot be er Flickr user: Creativity+ Timothy K Hamilton Friday, February 26, 2010

Friday, February 26, 2010

Photo: Vermin Inc (CC Licensed) Friday, February 26, 2010

Dear Digg, Go fuck yourself. Your pal, — J.G. Friday, February 26, 2010

Photo Credit: Joi Ito “If you review your ﬁrst site version and don’t feel embarrassment, you spent too much time on it.” Reid Ho man, LinkedIn Friday, February 26, 2010

Take chances and release Build with the expectation of change Listen and iterate Friday, February 26, 2010

How buildings learn: What happens a er they’re built Stewart Brand Read this book... Friday, February 26, 2010

High road architecture Friday, February 26, 2010

Low road architecture Friday, February 26, 2010

Build a castle in no time! Friday, February 26, 2010

Desire paths Don’t waste time trying to predict everything Credit: Phil Gyford Friday, February 26, 2010

Credit: kimballhoman Realign, don’t redesign Cameron Moll is awfully clever... read it on A List Apart Friday, February 26, 2010

Subtraction is iteration too Try to remove as much as you add – don’t be afraid to prune Credit: Rev Dan Catt Friday, February 26, 2010

xx x x x x Friday, February 26, 2010

Really listen to your users Both explicit and implicit feedback are crucial Credit: Flickr user ‘Paulgi’ Friday, February 26, 2010

A case study Digg comments Friday, February 26, 2010

Step 1 We got it out there Friday, February 26, 2010

Step 2 We added sophistication Friday, February 26, 2010

by dburka 20 minutes ago Of course, what McCain is trying to avoid anyone noticing is that the problem isn't regulators failing to do their job; it's that that man he tapped to write his economic policy - Phil Gramm - removed oversight of the instruments that are laying waste to the finance sector from the regulators' job descriptions. Reply to this comment by marktrammell 16 minutes ago We all know McCain is incompetent when it comes to the economy, and that Phil Gramm sold out the finance sector. You would think they would have brought in someone with substance when Phil hit the road. 5 Replies to this comment by dburka 14 minutes ago We all know McCain is incompetent when it comes to the economy, and that Phil Gramm sold out the finance sector. You would think they would have brought in someone with substance when Phil hit the road. Step 3 5 Replies to this comment by kurtwilms 12 minutes ago We kept revising We all know McCain is incompetent when it comes to the economy, and that Phil Gramm sold out the finance sector. You would think they would have brought in someone with substance when Phil hit the road. Reply to this comment by kevinrose 10 minutes ago Friday, February 26, 2010

Establish goals Add multiple levels of nesting Reduce complexity of nesting Discourage top-posting Increase participation Improve quality of discussions Address scaling issues Make things feel simpler & improve interactions Friday, February 26, 2010

by dburka 20 minutes ago Of course, what McCain is trying to avoid anyone noticing is that the problem isn't regulators failing to do their job; it's that that man he tapped to write his economic policy - Phil Gramm - removed oversight of the instruments that are laying waste to the finance sector from the regulators' job descriptions. Reply to this comment by marktrammell 16 minutes ago We all know McCain is incompetent when it comes to the economy, and that Phil Gramm sold out the finance sector. You would think they would have brought in someone with substance when Phil hit the road. 5 Replies to this comment by dburka 14 minutes ago We all know McCain is incompetent when it comes to the economy, and that Phil Gramm sold out the finance sector. You would think they would have brought in someone with substance when Phil hit the road. 5 Replies to this comment by kurtwilms 12 minutes ago We all know McCain is incompetent when it comes to the economy, and that Phil Gramm sold out the finance sector. You would think they would have brought in someone with substance when Phil hit the road. Reply to this comment by kevinrose 10 minutes ago Friday, February 26, 2010

Measure success Add multiple levels of nesting Reduce complexity of nesting Discourage top-posting Increase participation Improve quality of discussions Address scaling issues Make things feel simpler & improve interactions Friday, February 26, 2010

One long year... ( I’m sorry ) Credit: Flickr user xjrlokix Friday, February 26, 2010

Then we got it right Well... sort of - Friday, February 26, 2010

Gather feedback Explicit and implicit Friday, February 26, 2010

Set new goals (Idea is to avoid feature creep and gauge success) Make things feel simpler & improve interactions Improve performance Add most requested functionality Friday, February 26, 2010

Create some comps Somewhere to start discussion Friday, February 26, 2010

User test #1 Focus group novices and experts Friday, February 26, 2010

Ask for more feedback Really? Yes. Friday, February 26, 2010

Create reﬁned comps In this case html/css/js comps Friday, February 26, 2010

Implement Work closely with the development team Friday, February 26, 2010

User test #2 Task analysis Friday, February 26, 2010

Launch it! It works? It works! Friday, February 26, 2010

Achieved goals? Make things feel simpler & improve interactions Improve performance Add most requested functionality Friday, February 26, 2010

Done? Nope Start on next iterations Friday, February 26, 2010

Still weak for casual visitors Done? Nope Start on next iterations Friday, February 26, 2010

Still weak for casual visitors Scales technically, but not socially Done? Nope Start on next iterations Friday, February 26, 2010

Still weak for casual visitors Scales technically, but not socially Pseudo-pagination is cool, but not great Done? Nope Start on next iterations Friday, February 26, 2010

Still weak for casual visitors Scales technically, but not socially Pseudo-pagination is cool, but not great Hard to keep up-to-date with your conversations Done? Nope Start on next iterations Friday, February 26, 2010

Still weak for casual visitors Scales technically, but not socially Pseudo-pagination is cool, but not great Hard to keep up-to-date with your conversations Onerous registration to comment Done? Nope Start on next iterations Friday, February 26, 2010

Stay ﬁt: adapt to survive and thrive If iterative design isn’t instinctual, be convincing Friday, February 26, 2010

Thanks! I’m dburka digg twi er ﬂickr clustershot last.fm daniel@deltatangobravo.com slides will be on slideshare.net/dburka ... and this is Ursula Friday, February 26, 2010

Webstock Talk – Embracing Evolution: Iterative Design Strategies

by Daniel Burka on Feb 26, 2010

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Webstock Talk – Embracing Evolution: Iterative Design Strategies — Presentation Transcript

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