The First Fifteen Minutes

The ﬁrst 15 minutes Designing great new user experiences #ﬁrst15 Rob Goodla e .me/g Daniel Burka @dburka Photo credit: Flickr user “Felix42 contra la censura”

1 hour 5 minute walk

Credit: Flickr user ‘Ian Hampton’

Credit: Flickr user ‘Ninjam83’

My Mini Cooper

BART at SFO Credit: Flickr user ‘FHKE’

... glass houses Credit: Flickr user ‘Leo Reynolds’ Credit: Flickr user ‘x-ray delta one’

“We design for ourselves ﬁrst” Jason Fried — 37signals

Design with empathy

WTH??? We need the old FB back... this is ridiculous!!! Why wont you just let me sign in? I WANT THE OLD FAFEBOOK [sic] BACK THIS SHIT IS WACK!!!!!

Credit: Flickr user ‘Ben Haisch’ Date before demanding commitment Get your users invested before you propose

Help people make something they’d hate to lose. “Save your progress” Credit: Flickr user ‘karpov the wrecked train’

Or provide a treasure map The thing over the wall is worth your investment Credit: Flickr user ‘Fanboy 30’

The ‘Ah hah’ moment

You Must Provide Your Full Name But then... Unsupported Email Domain Incorrect Password

500 MM 400 MM 300 MM 5% 200 MM 100 MM 2004 2005 2006 2007 2008 2009 2010

Rob is new to Facebook. 4,000,000 per day Rob Suggest friends for 50,000 per day picture Suggest a proﬁle

Feedback Cycles

Blake Ross likes this Adam Mosseri Amazing Photo! 10 minutes ago Mark Bixby Cool story bro. 8 minutes ago Soleio This is awesome. 3 minutes ago

Make education an experience Teach new people without relying on a textbook Credit: Flickr user ‘kcolwell’

Try not to over-think it Teaching isn’t always rocket science Credit: Flickr user ‘Velo Steve’

See your new user experience with fresh eyes Get newcomers invested right away Discover your ‘aha moment’ and get to it quickly Set small goals that expand into larger ones Teach by doing as well as by telling

Photo: Flickr user Peter Kurdulija Thanks! Questions? Slides are on slideshare.net/dburka

The First Fifteen Minutes

by Daniel Burka on Sep 01, 2010

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The First Fifteen Minutes — Presentation Transcript

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