Feedback Informing Design: Listening, really listening, to your usersPresentation Transcript
Feedback informing design
Listening, really listening, to your users.
Daniel Burka, @dburka
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AT&T Park, San Francisco
Home of the SF Giants, capacity ~41,000 fans.
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Go fuck yourself.
Feedback is more than ‘good’ and ‘bad’.
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Seek out the feedback
Sometimes it’s surprisingly difficult.
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Be proactive, reach out
Don’t be afraid to, you know, ask your users.
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Types of feedback?
Fans, haters, bug reporters, experts, niche, implicit
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Read between the lines
Feedback usually identifies problems, not solutions.
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Stats and behaviors speak for the silent.
Sometimes directly contradicts explicit feedback.
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It’s easy to over-react.
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You’ll never please everyone, don’t try
Remember, negative feedback = passion!
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How should designers use feedback?
Don’t just use feedback to know if something is approved of.
Get close to your users.
Many types of feedback, not all explicit.
Implicit feedback is huge!
Read between the lines.
You can’t please everyone.
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Thanks! I’m dburka
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slides will be on slideshare.net/dburka
And this is Ursula!