Designing the First Fifteen Minutes

The ﬁrst 15 minutes Creating great new user experiences #designﬁrst15min Rob Goodla e .me/g Daniel Burka @dburka

1 hour 5 minute walk

Credit: Flickr user ‘Ian Hampton’

Credit: Flickr user ‘Ninjam83’

My Mini Cooper

BART at SFO Credit: Flickr user ‘FHKE’

... glass houses Credit: Flickr user ‘Leo Reynolds’ Credit: Flickr user ‘x-ray delta one’

“We design for ourselves ﬁrst” Jason Fried — 37signals

Design with empathy

WTH??? We need the old FB back... this is ridiculous!!! Why wont you let me sign in? I WANT THE OLD FAFEBOOK [sic] BACK THIS SHIT IS WACK!!!!!

Credit: Flickr user ‘Ben Haisch’ Date before demanding commitment Get your users invested before you propose

Help people make something they’d hate to lose. “Save your progress” Credit: Flickr user ‘karpov the wrecked train’

Or provide a treasure map The thing over the wall is worth your investment Credit: Flickr user ‘Fanboy 30’

The ‘Ah hah’ moment

400 MM 300 MM 200 MM 5% 100 MM 2004 2005 2006 2007 2008 2009 2010

Feedback Cycles

Blake Ross likes this Adam Mosseri Amazing Photo! 10 minutes ago Mark Bixby Cool story bro. 8 minutes ago Soleio This is awesome. 3 minutes ago

Make education an experience Teach new people without relying on a textbook Credit: Flickr user ‘kcolwell’

Try not to over-think it Teaching isn’t always rocket science Credit: Flickr user ‘Velo Steve’

See your new user experience with fresh eyes... Get newcomers invested right away Discover your ‘aha moment’ and get to it quickly Set small goals that expand into larger ones Teach by doing as well as by telling Credit: Flickr user ‘Spookygonk’

Photo: Flickr user Peter Kurdulija Thanks! Questions? slides will be on slideshare.net/dburka

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Designing the First Fifteen Minutes

by Daniel Burka

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