The first 15 minutes
Creating great new user experiences

#designfirst15min



Rob Goodla e   .me/g


Daniel Burka @dburka
1 hour 5 minute walk
Credit: Flickr user ‘Ian Hampton’
Credit:
Flickr user
‘Ninjam83’
My Mini Cooper
BART at SFO




Credit: Flickr user ‘FHKE’
... glass houses




      Credit: Flickr user ‘Leo Reynolds’
                 Credit: Flickr user ‘x-ray delta one’
“We design for
ourselves first”
    Jason Fried — 37signals
Design with
empathy
WTH??? We need the old FB back...
        this is ridiculous!!!




    Why wont you let me sign in?




I WANT THE OLD FA...
Credit: Flickr user ‘Ben Haisch’




Date before demanding commitment
Get your users invested before you propose
Help people make something they’d hate to lose.



“Save your progress”




Credit: Flickr user ‘karpov the wrecked train’
Or provide a treasure map
 The thing over the wall is worth your investment




                           Credit: Flickr ...
The ‘Ah hah’ moment
400 MM



300 MM



200 MM
                   5%
100 MM




2004     2005   2006   2007   2008   2009   2010
Feedback Cycles
Blake Ross likes this

   Adam Mosseri Amazing Photo!
   10 minutes ago


   Mark Bixby Cool story bro.
   8 minutes ago

...
Make education an experience
Teach new people without relying on a textbook




                                          ...
Try not to over-think it


            Teaching isn’t always rocket science

Credit: Flickr user
‘Velo Steve’
See your new user experience with fresh eyes...


Get newcomers invested right away


Discover your ‘aha moment’ and get t...
Photo: Flickr user Peter Kurdulija




Thanks! Questions?
slides will be on slideshare.net/dburka
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
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Designing the First Fifteen Minutes

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Designing the First Fifteen Minutes

  1. 1. The first 15 minutes Creating great new user experiences #designfirst15min Rob Goodla e .me/g Daniel Burka @dburka
  2. 2. 1 hour 5 minute walk
  3. 3. Credit: Flickr user ‘Ian Hampton’
  4. 4. Credit: Flickr user ‘Ninjam83’
  5. 5. My Mini Cooper
  6. 6. BART at SFO Credit: Flickr user ‘FHKE’
  7. 7. ... glass houses Credit: Flickr user ‘Leo Reynolds’ Credit: Flickr user ‘x-ray delta one’
  8. 8. “We design for ourselves first” Jason Fried — 37signals
  9. 9. Design with empathy
  10. 10. WTH??? We need the old FB back... this is ridiculous!!! Why wont you let me sign in? I WANT THE OLD FAFEBOOK [sic] BACK THIS SHIT IS WACK!!!!!
  11. 11. Credit: Flickr user ‘Ben Haisch’ Date before demanding commitment Get your users invested before you propose
  12. 12. Help people make something they’d hate to lose. “Save your progress” Credit: Flickr user ‘karpov the wrecked train’
  13. 13. Or provide a treasure map The thing over the wall is worth your investment Credit: Flickr user ‘Fanboy 30’
  14. 14. The ‘Ah hah’ moment
  15. 15. 400 MM 300 MM 200 MM 5% 100 MM 2004 2005 2006 2007 2008 2009 2010
  16. 16. Feedback Cycles
  17. 17. Blake Ross likes this Adam Mosseri Amazing Photo! 10 minutes ago Mark Bixby Cool story bro. 8 minutes ago Soleio This is awesome. 3 minutes ago
  18. 18. Make education an experience Teach new people without relying on a textbook Credit: Flickr user ‘kcolwell’
  19. 19. Try not to over-think it Teaching isn’t always rocket science Credit: Flickr user ‘Velo Steve’
  20. 20. See your new user experience with fresh eyes... Get newcomers invested right away Discover your ‘aha moment’ and get to it quickly Set small goals that expand into larger ones Teach by doing as well as by telling Credit: Flickr user ‘Spookygonk’
  21. 21. Photo: Flickr user Peter Kurdulija Thanks! Questions? slides will be on slideshare.net/dburka

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