Police:  Friend or Foe?
Situation

Nina Hobson,  an undercover cop in Britain, 
discovered many problems with male police
officers in the document...
Objective

To fully address the situation and not deny
the revelations shown in the video about the

police department. 

...
Audience

Primarily citizens of the town,  Lester
Mainly women

People all over the world through the use of
the internet
Strategy

Convert feelings of discontent with the
malpractice by male police officers into an
understanding of the measures...
Tac"'tics

Make the punishment of the officers well known to
the public in newspapers and websites

Create national public ...
Budget
A large budget is needed,  depending on the

number of police departments that
participate in the campaign

Money a...
Evaluation

The strategy on a national level should be
very effective because it will help to
enhance the police departmen...
Source Credibility

Because people might not trust me,  I would
reinforce to my audience that the entire
Police Department...
Cognitive Dissonance

I would continue to stress to people that the
behavior of the male officers is not

considered accep...
Flow of Opinion

I would not consider an immigrant group
that doesn’t read the newspaper or watch
television to be a major...
Suggestions for Action

I would re-emphasize the “Respect”
campaign,  and by getting their children
involved they will be ...
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Undercover Cop

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Undercover Cop

  1. 1. Police: Friend or Foe?
  2. 2. Situation Nina Hobson, an undercover cop in Britain, discovered many problems with male police officers in the documentary. Many of the examples given show men as sexist, lazy, and corrupt individuals who have not behaved as police should. The documentary focuses on cases of rape being unreported, men playing poker and other games on the job, and males abusing their power as cops.
  3. 3. Objective To fully address the situation and not deny the revelations shown in the video about the police department. To regain the trust of citizens’ faith in the police
  4. 4. Audience Primarily citizens of the town, Lester Mainly women People all over the world through the use of the internet
  5. 5. Strategy Convert feelings of discontent with the malpractice by male police officers into an understanding of the measures being taken against the officers involved on tape Focus on rebuilding the image of respect for police officers
  6. 6. Tac"'tics Make the punishment of the officers well known to the public in newspapers and websites Create national public awareness that sexism will not be tolerated through the use of meetings and guest speakers Launch the “Respect” campaign, which involves all participating departments to have their cops talk to youth and others about the problems with sexism
  7. 7. Budget A large budget is needed, depending on the number of police departments that participate in the campaign Money also needed for speakers and renting out places to host meetings
  8. 8. Evaluation The strategy on a national level should be very effective because it will help to enhance the police department’s image On a local level people might not be as understanding and forgiving of the cops
  9. 9. Source Credibility Because people might not trust me, I would reinforce to my audience that the entire Police Department is deeply sorry for the actions that were caused. I would also continue to stress the fact that the male officers that were involved in the tape do not exemplify what our Department stands for
  10. 10. Cognitive Dissonance I would continue to stress to people that the behavior of the male officers is not considered acceptable and that not all police officers are like these men I would focus on how stereotyping police officers as corrupt is as bad as sexism. Neither are acceptable
  11. 11. Flow of Opinion I would not consider an immigrant group that doesn’t read the newspaper or watch television to be a major part of my target audience, so I would not go out of my way to involve this group into our strategy.
  12. 12. Suggestions for Action I would re-emphasize the “Respect” campaign, and by getting their children involved they will be creating awareness of the dangers of sexism in the workplace and in everyday life

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