Why does a business exist? Making a profit, generating cash, and creating jobs are all key indicators of a solid business – and are necessary for the survival of a business, but they are not the reason a business exists. The single most critical fact that needs to be on the forefront of everyone involved in business is simply this: “A company exists to serve a customer.” Long-term business success depends on outstanding customer service. What level of customer service does your organization consistently deliver? This module provides specific examples of how construction project teams can improve customer service and profitability.