Social Media Tools Wkshp

Social Media Tools Capilano University January 23, 2010 Facilitator : David Brear

Workshop Outline
Class Introductions
Definitions
Collaborative Wiki - Your Input
Social Media Tools Wkshp
Personal Use
Business Use

Workshop Web Site Social Media Tools http://sites.google.com/site/socialmediatoolssite/

Personal Use
Individuals use social media tools in three main areas :
for interacting with friends and for dealing with personal content
for interacting with colleagues and for dealing with professional content
when working on behalf of their business (or other organization) and dealing with organizational content.

Sample Web 2.0 Personal Tools

Sample Web 2.0 Personal Tools
GENIEO - is a new personalization platform that finds, filters and organizes relevant information into a personal, private homepage, created especially for you. Unlike regular start pages, such as iGoogle or Netvibes, Genieo does not require your explicit intervention or customization; it automatically finds and organizes the most interesting information for you personally.
thisMoment - is an inventive new place for people to save and share their life's moments. By incorporating everything people already do on the Web and on mobile devices - photo- and video-sharing, blogging and social networking - thisMoment allows people to easily and spontaneously capture meaningful Moments in a rich, visual presentation, as well as share and collaborate on those Moments with their family and friends.

Business Use of Social Media Tools Studies show that :
improved interactions with employees, customers, and suppliers
more innovative products and services
more effective marketing
better access to knowledge
lower cost of doing business
And higher revenues

Sample Web 2.0 Business Tools

Sample Web 2.0 Business Tools
Startups - Your business. Your Questions.
CeeVee - quick and painless r ésumé management.
Siwapp - An open source web application meant to help manage & create invoices in a simple, straightforward way.

Sample Web 2.0 Marketing Tools

Sample Web 2.0 Marketing Tools
myADengine - is a dashboard for online marketing - to create, optimize, and report on multiple marketing channels from within the one application. Targeted at ecommerce businesses, MyAdEngine reduces the time required to manage your online marketing by half.
Qoof - allows the user to easily upload Usermercials onto the Qoof.com website through its seamless, easy-to-use backend software platform. Each Usermercial is linked with a simple 'click to buy' button that is associated with that user’s affiliate code, enabling them to make a profit off of each purchase generated from their lead.

Sample Web 2.0 Advertising Tools

Sample Web 2.0 Advertising Tools
Pixazza - provides an internet service that turns static images into engaging content, while generating incremental income for web publishers. Pixazza enables consumers to simply mouse over images on their favorite websites to learn more and see related products.
GoSasa - is a metasearch engine for free online classifieds which crawls more than 52,000 sources and presents results in real time (while deleting expired listings). Users can search for merchandise, jobs, real estate, rentals, services, and vehicles.

Social Media Discussion Points
Social Media, Connecting on the Web
Social Media, Extra Exciting Tools
Social Media, Interesting Developments
Social Media, Resource Books
Social Media, Social Networking Examples
Social Media, Web Based Business Examples
Social Media, Web Based Office Solutions
Social Media, Web Based Resources

What comes Next !! Practical Stuff
Working through iGoogle, known as an aggregator, creating a specialized home page.
Setting up a Web presence using Google Sites

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Social Media Tools Wkshp

by David Brear on Jan 22, 2010

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