Vocus uc2010hybrid1

FROM PR PAST TO SOCIAL MEDIA POWER Deirdre Breakenridge

The Hybrid: New Landscape
Public relations is not dead is just being reinvented without:
Mass communication
Broadcast model
One way messaging
Corporate walls
Questionable ethics

The Hybrid: New Landscape
Public relations is not dead is just being reinvented with the:
Bottom up listening approach
One-to-one interaction fosters two way
conversations
Meaningful communication = valuable resource
PR poised to earn newfound recognition

A Communications Model – With Noise NOISE

A New Model - No Noise

The Hybrid: Traditional Meets Social Media

The Hybrid Model

The Hybrid: Our Seat at the Boardroom Table

Success for the PR Professional

Where are you on the
Social Technographics Ladder?
Creators : make social content go.
Conversationalists: update status on networks
Critics : respond to content from others.
Collectors : organize content for themselves or others
Joiners : connect in social networks
Spectators : read blogs, watch videos and listen to podcasts
Inactives : neither create nor consume social content

Roles/responsibilities of the Hybrid:
Strategic communicator
Social media expert
Sociologist
Market analyst/expert
Web marketer
Customer service representative
Relationship marketer
Viral marketer
Conversationalist/listener
Research librarian

Success for the Hybrid Professional

Success for the Hybrid Professional
Characteristics/Traits of the Hybrid
Commitment
Perseverance
Experience through experimentation
Proactive
Skilled listener/sharer
Relationship driven
Connector (Agent Zero – From Trust Agents)
Critical/analytic thinker
Strategic communicator

Hybrids Must Show Value

THE MAKING OF THE HYBRID ARE YOU READY?

THE MAKING OF THE HYBRID

Traditional PR:
News Releases
Newsletters
Case Studies
Special Events
Speeches
Media Kits
Speakers Bureaus
Public Service Announcements
PR 2.0:
Social Media Releases
VNR 2.0
Podcasts/Video Podcasts
Blogs/Vlogs
Wikis
Widgets
Polls/Interactive Surveys
Word Clouds

Traditional Coverage Included:
Wall Street Journal
CNN
Fox & Friends
Bloomberg TV
The Today Show
94 WYSP Philadelphia
KSRO Radio Sonoma County
101 WRIF Radio
Big 105.9 in Miami

The IT Department

“ What stands between you and Social Media Power” YOU MAKE THE DIFFERENCE!

Thank you! Any Questions?
Please feel free to contact me.
Deirdre Breakenridge:
Email: [email_address]
LinkedIn: http://linkedin.com/in/deirdrebreakenridge
Facebook: http://profile.to/deirdrebreakenridge
Twitter: www.twitter.com/dbreakenridge

Vocus uc2010hybrid1

by Deirdre Breakenridge on Jun 10, 2010

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