When Social Media Become Unsociable (PodCamp Toronto)

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What do you do when social media become unsociable? This presentation provides an overview of the challenges companies and people encounter online. It also provides general tips (listen, engage, create, interact, measure) for managing a negative shift in the tone of the conversations that surround us online.

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  • UnderstandingSympathyRespect
  • When Social Media Become Unsociable (PodCamp Toronto)

    1. WHEN SOCIAL MEDIA BECOME UNSOCIABLE<br />#pcto2010<br />February 20, 2010<br />David Bradfield & Miranda McCurlie (@dbradfield) (@ilovecpstyle)<br />
    2. #wsmbu<br />When social media become unsociable<br />
    3. Social<br />
    4. Unsociable<br />
    5. Emotion vs.<br />Sympathy<br />(&gt;_&lt;)<br />
    6. It’s professional.<br />
    7. Consumer vigilance<br />
    8. The “dark side” of social media<br />
    9. Scarcasm<br />
    10. It’s personal.<br />
    11. Miranda McCurlie <br />@ilovecpstyle<br />
    12. The Good …<br /><ul><li>ICQ, MSN, LiveJournal, MySpace, IRC, etc …
    13. Favourite was AOL chat rooms!
    14. Felt @ home – online</li></ul>Seesmic, Twitter, Facebook, Utterz, etc …<br />February 2008 – the Great e-crash!<br />
    15. The Bad<br />The incident<br />
    16. The Ugly<br />
    17. Navigate the unsociable<br />
    18. @JessicaKnows“You have to know the intention behind why someone might be unsociable. That helps you decide how to deal with them.”<br />
    19. 1. Listen<br />
    20. A wealth of tools<br />
    21. 2. Engage<br />
    22. 3. Create<br />© John Squire<br />
    23. 4. Interact<br />
    24. 5. Measure and adjust<br />
    25. Deliver the facts<br />
    26. Social media reviews continue to dominate top search results<br />
    27. How to succeed when it becomes unsociable<br />Know where you want to be<br />Stay positive<br />Listen and understand<br />Show sympathy<br />Respect<br />
    28. Emotional balance vs. a sympathetic ear<br />:-)<br />
    29. STAY SOCIAL<br />David Bradfield @dbradfield<br />Miranda McCurlie @ilovecpstyle<br />Grab the presentation from:<br />http://www.slideshare.net/dbradfield<br />

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