Design Bridge worked with the Design Council and the UK Home Office on creating an unbreakable, safer pint glass. Here is our full case study plus press images of launch event on 8 June 2011
Design Out Crime Safer Pint Glass - with Press Images
1. A safer pint glass
Design Out Crime
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2. ITV Daybreak the ‘smash test’
9th June 2011, live on ITV Daybreak this morning. Jack Osbourne repeatedly tried,
but failed to smash the new pint glass.
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3. The launch at the Design Council in London
John Goodman from Arc International unveils the new pint glass.
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4. Cheers!
Tim Perkins, Design Bridge Business Development Director and
Brian Thorp, MD of Arc International celebrate a safe pint together.
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5. Design Out Crime
The UK spends £2.7 billion each
year as a direct result of alcohol
related glass injuries.
To tackle the problem the
Design Council and the Home Office
launched the ‘Design Out Crime’
initiative: ‘Using design to reduce
injuries from alcohol related violence
in pubs and clubs.’
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6. The challenge
In 2009 the Design Council commissioned Design Bridge
to develop a safer pint glass for the 21st century.
Whilst creating a safer pint glass, our challenge was also
to enhance the consumer and brand experience and
improve efficiencies for the brand owner and licensee.
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7. What’s out there now?
Three basic options:
1. Annealed glass
2. Toughened glass:
the current industry standard but twice the price of annealed glass
3. Plastic (polycarbonate):
lots of practical benefits, but with a fundamental look and feel that people are very negative about
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8. Where we started
All our experience was around existing technology and our previous glassware designs.
The Innovation RCA (Royal College of Art) had collated a wealth of research in its
SWIG (safer ways in glass) research report. This gave us a flying start in terms
of the technology advances as well as people's attitudes and behaviours.
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9. On-trade audit
Town-centre bars, student unions
country pubs, national chains
Cleaning
• Fit and performance in dishwashers
• Effect of detergents
Storage
• Space efficiency
• Stacking
Serving
• Interaction with beer fonts
• Speed of serving beer into vessels
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10. Evolution of the Pint
From practicality - product enhancement - brand differentiation
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11. Why glass?
• Look, touch, embossed, cool – glass delivers
the whole sensorial experience
• There is such a resistance to plastic that
whatever you do with it, it will be a compromise
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12. Who are we designing for?
Consumers: want a glass that feels good, looks good,
keeps their drink at the right temperature, doesn't fall
over and gives a nice 'clink' when they say "cheers".
Trade: pub landlords, bar owners and bar staff want a
glass doesn't cost a fortune, lasts a long time, performs
in a dishwasher, doesn't make the beer too frothy and
can be stacked if needs be.
Brands: want to be able to customise to suit their
image: distinctive shapes, different logos embossed
and printed...maybe some new, innovative features.
All this, as well as our most important start point:
a safer glass for everyone.
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14. Technology search
Sourcing possible suppliers and test facilities
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15. Form, Function,
Format & Feel
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17. Testing the technical breakage theories
Toughened vs Annealed
Breakage pattern observation
in order to set control
Plastic films
Shrink sleeves
Self adhesive labels
Safety films
Coatings
Epoxy lacquers
PU resins
Glass adhesives
Silicone rubber
Reinforcement
Rim strengthening
Wire strapping
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18. Building a test rig
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19. Judging the
sensorial experience
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20. 4 Concept routes made into 3D prototypes
Hybrid
Ultimate toughened glass
Glass +
Twin Wall
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21. Hybrid
What if …
A plastic glass could
feel as real as glass
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22. Hybrid
Key benefits
• Fast to market
• No shards
• Branding
• Quality feel
• Superior strength
• Design scope
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23. Ultimate toughened glass
What if …
By creating the perfect glass profile
we could de-stress toughened glass
and manage the breakage pattern
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24. Ultimate toughened glass
Key benefits
• Fast to market
• Under the radar
• Branding
• Quality feel
• Superior strength
• Stackable
Soft profile and Bespoke bases enable brands
base radii manage to customise their glasses
internal stress
after toughening
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25. Glass +
What if …
We could develop the
principle of liquid cellotape?
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26. Glass +
How it works
A thin plastic coating is sprayed onto the inside wall of the glass
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27. Glass +
Key benefits
• Under the radar
• No loose shards
• Cost
• Soft stack
• Branding
• Any glass
• Design scope
• Fast to market
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28. Twin Wall
What if …
We could learn from the
automotive / car windscreen industry?
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29. Twin Wall
How it works
A bio-based liquid resin sandwiched between two thin wall glass vessels
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30. Twin Wall
Key benefits
• Superior strength
• No loose shards
• Long life
• Faster pourer
• Quality
• Insulation
• New decoration
• Branding
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31. Press launch 4th February 2010
Launched by the Design Council and the UK Home Secretary.
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32. Making it happen
Our ultimate goal was to take these concepts Design Bridge’s chosen partner is Arc
further and get safer pint glasses to market. International. Arc has the technology,
experience and global reach to make
Our philosophy is ‘Ideas that happen’; we have these happen.
created four great ideas...
and now we need to make them happen.
PLASTIC GLASS
Hybrid Ultimate Glass + Twin Wall
toughened glass
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33. “ The ultimate pint glass is proof that a
commitment to innovative design thinking
can create a result that has social,
environmental and commercial benefits.
The pint glass, a national institution, has
through design been enhanced to deliver
a safer consumer experience without
losing any of its inherent appeal ’’.
David Helps – Group Director of 3D branding and innovation
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34. Design Bridge is an international branding agency that creates,
revives and develops consumer and corporate brands.
Founded in 1986, Design Bridge offers integrated brand solutions
with expertise in innovation, brand strategy, brand identity and
brand packaging.
The agency works across 50 different countries world-wide from
offices in London, Amsterdam and Singapore.
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35. Thank you
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Confidentiality
The contents of this proposal are strictly confidential between Design Bridge
and the company to whom the proposal is addressed, and may not be shared
with any other party without Design Bridge’s permission.
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