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Design Out Crime Safer Pint Glass - with Press Images
 

Design Out Crime Safer Pint Glass - with Press Images

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Design Bridge worked with the Design Council and the UK Home Office on creating an unbreakable, safer pint glass. Here is our full case study plus press images of launch event on 8 June 2011

Design Bridge worked with the Design Council and the UK Home Office on creating an unbreakable, safer pint glass. Here is our full case study plus press images of launch event on 8 June 2011

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    Design Out Crime Safer Pint Glass - with Press Images Design Out Crime Safer Pint Glass - with Press Images Presentation Transcript

    • A safer pint glassDesign Out Crimehttp://www.designbridge.com/ 1
    • ITV Daybreak the ‘smash test’9th June 2011, live on ITV Daybreak this morning. Jack Osbourne repeatedly tried,but failed to smash the new pint glass.Intellectual propertyPlease note that the contents of this document are for demonstration, 2comparison & review and may not be reproduced in any way.
    • The launch at the Design Council in LondonJohn Goodman from Arc International unveils the new pint glass.Intellectual propertyPlease note that the contents of this document are for demonstration, 3comparison & review and may not be reproduced in any way.
    • Cheers!Tim Perkins, Design Bridge Business Development Director andBrian Thorp, MD of Arc International celebrate a safe pint together.Intellectual propertyPlease note that the contents of this document are for demonstration, 4comparison & review and may not be reproduced in any way.
    • Design Out CrimeThe UK spends £2.7 billion eachyear as a direct result of alcoholrelated glass injuries.To tackle the problem theDesign Council and the Home Officelaunched the ‘Design Out Crime’initiative: ‘Using design to reduceinjuries from alcohol related violencein pubs and clubs.’Intellectual propertyPlease note that the contents of this document are for demonstration, 5comparison & review and may not be reproduced in any way.
    • The challengeIn 2009 the Design Council commissioned Design Bridgeto develop a safer pint glass for the 21st century.Whilst creating a safer pint glass, our challenge was alsoto enhance the consumer and brand experience andimprove efficiencies for the brand owner and licensee.Intellectual propertyPlease note that the contents of this document are for demonstration, 6comparison & review and may not be reproduced in any way.
    • What’s out there now?Three basic options:1. Annealed glass2. Toughened glass:the current industry standard but twice the price of annealed glass3. Plastic (polycarbonate):lots of practical benefits, but with a fundamental look and feel that people are very negative aboutIntellectual propertyPlease note that the contents of this document are for demonstration, 7comparison & review and may not be reproduced in any way.
    • Where we startedAll our experience was around existing technology and our previous glassware designs.The Innovation RCA (Royal College of Art) had collated a wealth of research in itsSWIG (safer ways in glass) research report. This gave us a flying start in termsof the technology advances as well as peoples attitudes and behaviours.Intellectual propertyPlease note that the contents of this document are for demonstration, 8comparison & review and may not be reproduced in any way.
    • On-trade auditTown-centre bars, student unionscountry pubs, national chainsCleaning•  Fit and performance in dishwashers•  Effect of detergentsStorage•  Space efficiency•  StackingServing•  Interaction with beer fonts•  Speed of serving beer into vesselsIntellectual propertyPlease note that the contents of this document are for demonstration, 9comparison & review and may not be reproduced in any way.
    • Evolution of the PintFrom practicality - product enhancement - brand differentiationIntellectual propertyPlease note that the contents of this document are for demonstration, 10comparison & review and may not be reproduced in any way.
    • Why glass?•  Look, touch, embossed, cool – glass delivers the whole sensorial experience•  There is such a resistance to plastic that whatever you do with it, it will be a compromiseIntellectual propertyPlease note that the contents of this document are for demonstration, 11comparison & review and may not be reproduced in any way.
    • Who are we designing for?Consumers: want a glass that feels good, looks good,keeps their drink at the right temperature, doesnt fallover and gives a nice clink when they say "cheers".Trade: pub landlords, bar owners and bar staff want aglass doesnt cost a fortune, lasts a long time, performsin a dishwasher, doesnt make the beer too frothy andcan be stacked if needs be.Brands: want to be able to customise to suit theirimage: distinctive shapes, different logos embossedand printed...maybe some new, innovative features.All this, as well as our most important start point:a safer glass for everyone.Intellectual propertyPlease note that the contents of this document are for demonstration, 12comparison & review and may not be reproduced in any way.
    • Design platformsIntellectual propertyPlease note that the contents of this document are for demonstration, 13comparison & review and may not be reproduced in any way.
    • Technology searchSourcing possible suppliers and test facilitiesIntellectual propertyPlease note that the contents of this document are for demonstration, 14comparison & review and may not be reproduced in any way.
    • Form, Function,Format & FeelIntellectual propertyPlease note that the contents of this document are for demonstration, 15comparison & review and may not be reproduced in any way.
    • Design developmentIntellectual propertyPlease note that the contents of this document are for demonstration, 16comparison & review and may not be reproduced in any way.
    • Testing the technical breakage theoriesToughened vs AnnealedBreakage pattern observationin order to set controlPlastic filmsShrink sleevesSelf adhesive labelsSafety filmsCoatingsEpoxy lacquersPU resinsGlass adhesivesSilicone rubberReinforcementRim strengtheningWire strappingIntellectual propertyPlease note that the contents of this document are for demonstration, 17comparison & review and may not be reproduced in any way.
    • Building a test rigIntellectual propertyPlease note that the contents of this document are for demonstration, 18comparison & review and may not be reproduced in any way.
    • Judging thesensorial experienceIntellectual propertyPlease note that the contents of this document are for demonstration, 19comparison & review and may not be reproduced in any way.
    • 4 Concept routes made into 3D prototypesHybridUltimate toughened glassGlass +Twin WallIntellectual propertyPlease note that the contents of this document are for demonstration, 20comparison & review and may not be reproduced in any way.
    • HybridWhat if …A plastic glass couldfeel as real as glassIntellectual propertyPlease note that the contents of this document are for demonstration, 21comparison & review and may not be reproduced in any way.
    • Hybrid Key benefits •  Fast to market •  No shards •  Branding •  Quality feel •  Superior strength •  Design scopeIntellectual propertyPlease note that the contents of this document are for demonstration, 22comparison & review and may not be reproduced in any way.
    • Ultimate toughened glassWhat if …By creating the perfect glass profilewe could de-stress toughened glassand manage the breakage patternIntellectual propertyPlease note that the contents of this document are for demonstration, 23comparison & review and may not be reproduced in any way.
    • Ultimate toughened glass Key benefits •  Fast to market •  Under the radar •  Branding •  Quality feel •  Superior strength •  StackableSoft profile and Bespoke bases enable brandsbase radii manage to customise their glassesinternal stressafter toughening Intellectual property Please note that the contents of this document are for demonstration, 24 comparison & review and may not be reproduced in any way.
    • Glass +What if …We could develop theprinciple of liquid cellotape?Intellectual propertyPlease note that the contents of this document are for demonstration, 25comparison & review and may not be reproduced in any way.
    • Glass +How it worksA thin plastic coating is sprayed onto the inside wall of the glassIntellectual propertyPlease note that the contents of this document are for demonstration, 26comparison & review and may not be reproduced in any way.
    • Glass + Key benefits •  Under the radar •  No loose shards •  Cost •  Soft stack •  Branding •  Any glass •  Design scope •  Fast to marketIntellectual propertyPlease note that the contents of this document are for demonstration, 27comparison & review and may not be reproduced in any way.
    • Twin WallWhat if …We could learn from theautomotive / car windscreen industry?Intellectual propertyPlease note that the contents of this document are for demonstration, 28comparison & review and may not be reproduced in any way.
    • Twin WallHow it worksA bio-based liquid resin sandwiched between two thin wall glass vesselsIntellectual propertyPlease note that the contents of this document are for demonstration, 29comparison & review and may not be reproduced in any way.
    • Twin Wall Key benefits •  Superior strength •  No loose shards •  Long life •  Faster pourer •  Quality •  Insulation •  New decoration •  BrandingIntellectual propertyPlease note that the contents of this document are for demonstration, 30comparison & review and may not be reproduced in any way.
    • Press launch 4th February 2010Launched by the Design Council and the UK Home Secretary.Intellectual propertyPlease note that the contents of this document are for demonstration, 31comparison & review and may not be reproduced in any way.
    • Making it happenOur ultimate goal was to take these concepts Design Bridge’s chosen partner is Arcfurther and get safer pint glasses to market. International. Arc has the technology, experience and global reach to makeOur philosophy is ‘Ideas that happen’; we have these happen.created four great ideas...and now we need to make them happen. PLASTIC GLASS Hybrid Ultimate Glass + Twin Wall toughened glassIntellectual propertyPlease note that the contents of this document are for demonstration, 32comparison & review and may not be reproduced in any way.
    • “ The ultimate pint glass is proof that a commitment to innovative design thinking can create a result that has social, environmental and commercial benefits. The pint glass, a national institution, has through design been enhanced to deliver a safer consumer experience without losing any of its inherent appeal ’’. David Helps – Group Director of 3D branding and innovationIntellectual propertyPlease note that the contents of this document are for demonstration, 33comparison & review and may not be reproduced in any way.
    • Design Bridge is an international branding agency that creates,revives and develops consumer and corporate brands.Founded in 1986, Design Bridge offers integrated brand solutionswith expertise in innovation, brand strategy, brand identity andbrand packaging.The agency works across 50 different countries world-wide fromoffices in London, Amsterdam and Singapore.http://www.designbridge.com/ 34
    • Thank youIntellectual propertyPlease note that the contents of this document are for demonstration,comparison & review and may not be reproduced in any way.ConfidentialityThe contents of this proposal are strictly confidential between Design Bridgeand the company to whom the proposal is addressed, and may not be sharedwith any other party without Design Bridge’s permission. 35