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Presentation to Internet Marketing class at UD

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UD

  1. 1. Learn Lead Serve Using the social web to connect with your future
  2. 2. davidebowman.com my story
  3. 3. “Hey, what does that button do?”
  4. 4. The Road Gets Rocky
  5. 5. The Call
  6. 6. What’s Next?
  7. 7. What is your SWOOSH
  8. 8. A Brief History of the Brief History of Social Media
  9. 9. ! king – or l Netw e Recipe! Socia Sauc l Specia ! al skill hnic sh tec ening! 1 da t! st ups li tive though 2c crea ! 1 cup nd respect So what makes 1 pou Social Media so special?
  10. 10. Web 2.0
  11. 11. Give it away!
  12. 12. How are people using social media? Source
–
Forrester
Research,
Groundswell

  13. 13. ? Just How Popular Is Social Media?
  14. 14. 5% Use Twitter Source
–
Forrester
Research,
Groundswell

  15. 15. 6% Contribute to / edit articles in a wiki Source
–
Forrester
Research,
Groundswell

  16. 16. 7% Vote for web sites online Source
–
Forrester
Research,
Groundswell

  17. 17. 7% Write articles, poems, stories and post them on the web Source
–
Forrester
Research,
Groundswell

  18. 18. 7% Add tags to web pages Source
–
Forrester
Research,
Groundswell

  19. 19. 8% Upload audio / music to a public web site Source
–
Forrester
Research,
Groundswell

  20. 20. 8% Upload original video to a public website Source
–
Forrester
Research,
Groundswell

  21. 21. 10% Use a desktop widget Source
–
Forrester
Research,
Groundswell

  22. 22. 11% Listen to podcasts Source
–
Forrester
Research,
Groundswell

  23. 23. 11%Publish, Maintain, or update their own website Source
–
Forrester
Research,
Groundswell

  24. 24. 11% Publish, Maintain, or update a blog Source
–
Forrester
Research,
Groundswell

  25. 25. 11% Post ratings / reviews of products & services Source
–
Forrester
Research,
Groundswell

  26. 26. 13% Upload photos to a public web site Source
–
Forrester
Research,
Groundswell

  27. 27. 14% Listen or download music from other users Source
–
Forrester
Research,
Groundswell

  28. 28. 14% Comment on someone else’s blog Source
–
Forrester
Research,
Groundswell

  29. 29. 18% Contribute to online forums Source
–
Forrester
Research,
Groundswell

  30. 30. 18% Comment on someone’s social networking page Source
–
Forrester
Research,
Groundswell

  31. 31. 20% Maintain a profile on a social network Source
–
Forrester
Research,
Groundswell

  32. 32. 25% Read Blogs Source
–
Forrester
Research,
Groundswell

  33. 33. 25% Read customer ratings & reviews Source
–
Forrester
Research,
Groundswell

  34. 34. 25% Visit social networking sites Source
–
Forrester
Research,
Groundswell

  35. 35. 29% Read online forums Source
–
Forrester
Research,
Groundswell

  36. 36. 29% Watch Video from Other Users Source
–
Forrester
Research,
Groundswell

  37. 37. 18-27 Year Old Americans
  38. 38. The Tools
  39. 39. Launch Date August 2003 May 2003 February 2004 Users >100 MM >130 MM >30 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 190 Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion
  40. 40. $8,000,000,000
  41. 41. What Are You Doing?
  42. 42. The Wisdom of the Crowd
  43. 43. Everyone is an expert at something
  44. 44. Every picture tells a story
  45. 45. h5p://www.flickr.com/photos/tenioman/2771903123/sizes/l/

  46. 46. Can You Dig It?
  47. 47. Tag!
  48. 48. Blogs
  49. 49. You have great ideas share them with the world
  50. 50. Your audience
  51. 51. Finding your voice
  52. 52. You are special Be yourself
  53. 53. Is it TRUTH? Is it FAIR to ALL concerned? Will it build GOODWILL & BETTER FRIENDSHIPS? Will it be BENEFICIAL to ALL concerned?
  54. 54. People are listening
  55. 55. PodcasFng

  56. 56. FEED ME! RSS
  57. 57. Nothing but the best
  58. 58. DIY Social Networking
  59. 59. You Need A Better Resume!
  60. 60. Which one works best?
  61. 61. Peo ple gy te a Tec Str hnolo gy Groundswell

  62. 62. Leveraging Social Media
  63. 63. People want to do business with their friends. – Jeffrey Gitomer, Little Red Book of Selling
  64. 64. The more acquaintances you have, the more powerful you are. - Malcolm Gladwell, The Tipping Point
  65. 65. If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins, Good to Great
  66. 66. Get someone else to speak on your behalf. - Robert B. Cialdini,Yes!
  67. 67. Listening drives credibility. - Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand
  68. 68. Product development is hard. Why not let your customers help you with it? -Charlene Li, Josh Bernoff Groundswell
  69. 69. Connecting
  70. 70. Listening
  71. 71. Leading
  72. 72. Innovating
  73. 73. Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin, Tribes
  74. 74. 10 Things You Can Do TODAY
  75. 75. 1 Go to Wordpress.com & Start a Blog
  76. 76. 2 Use Google Reader
  77. 77. 3 Volunteer to help an area non-profit
  78. 78. 4 Create LinkedIn Profile
  79. 79. 5 Learn to USE Facebook
  80. 80. 6 Use Twitter & Follow Interesting People
  81. 81. 7 Attend a networking event
  82. 82. 8 Create Video Resume
  83. 83. 9 Ask for help. Offer your help.
  84. 84. 10 Join DaytonMarketingCommunity.ning.com
  85. 85. Advice from Smart People
  86. 86. Connect with me David E. Bowman davidebowman.com
  87. 87. Thank You

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