Learn
Lead
Serve
Using the social web
to connect with your future

davidebowman.com
my story

“Hey, what
does that
button do?”

The
Road
Gets
Rocky

The
Call

What’s
Next?

What is your
SWOOSH

A Brief History of
the Brief History of
Social Media

!
king –
or
l Netw e Recipe!
Socia Sauc
l
Specia !
al skill
hnic
sh tec ening!
1 da t!
st
ups li tive though
2c
crea !
1 cup nd respect
So what makes 1 pou
Social Media so
special?

Web 2.0

Give it away!

How are
people using
social media?
Source – Forrester Research, Groundswell

?
Just How
Popular
Is Social
Media?

5% Use Twitter
Source – Forrester Research, Groundswell

6%
Contribute to / edit
articles in a wiki
Source – Forrester Research, Groundswell

7%
Vote for web sites online
Source – Forrester Research, Groundswell

7%
Write articles, poems, stories
and post them on the web
Source – Forrester Research, Groundswell

7%
Add tags to web pages
Source – Forrester Research, Groundswell

8%
Upload audio / music to a
public web site
Source – Forrester Research, Groundswell

8%
Upload original video to
a public website
Source – Forrester Research, Groundswell

10%
Use a desktop widget
Source – Forrester Research, Groundswell

11%
Listen to podcasts
Source – Forrester Research, Groundswell

11%Publish, Maintain, or
update their own website
Source – Forrester Research, Groundswell

11%
Publish, Maintain, or
update a blog
Source – Forrester Research, Groundswell

11%
Post ratings / reviews of
products & services
Source – Forrester Research, Groundswell

13%
Upload photos to a
public web site
Source – Forrester Research, Groundswell

14%
Listen or download music
from other users
Source – Forrester Research, Groundswell

14% Comment on
someone else’s blog
Source – Forrester Research, Groundswell

18%
Contribute to online forums
Source – Forrester Research, Groundswell

18%
Comment on someone’s
social networking page
Source – Forrester Research, Groundswell

20%
Maintain a profile
on a social network
Source – Forrester Research, Groundswell

25% Read Blogs
Source – Forrester Research, Groundswell

25%
Read customer ratings & reviews
Source – Forrester Research, Groundswell

25%
Visit social networking sites
Source – Forrester Research, Groundswell

29%
Read online forums
Source – Forrester Research, Groundswell

29%
Watch Video from Other Users
Source – Forrester Research, Groundswell

18-27 Year Old Americans

The Tools

Launch Date August 2003 May 2003
February 2004
Users >100 MM >130 MM >30 MM
2008 Revenue $ 850 MM $ 350 MM $100 MM
Alexa Rank 7 5 190
Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion

$8,000,000,000

What Are
You Doing?

The
Wisdom
of the
Crowd

Everyone is an
expert
at something

Every picture
tells a story

h5p://www.flickr.com/photos/tenioman/2771903123/sizes/l/

Can You
Dig It?

Tag!

Blogs

You have great
ideas
share them with
the world

Your audience

Finding your
voice

You are special
Be yourself

Is it TRUTH?
Is it FAIR to ALL
concerned?
Will it build GOODWILL &
BETTER FRIENDSHIPS?
Will it be BENEFICIAL to
ALL concerned?

People are
listening

PodcasFng

FEED
ME!
RSS

Nothing but the best

DIY Social
Networking

You Need A
Better Resume!

Which one works best?

Peo
ple
gy
te
a Tec
Str hnolo
gy
Groundswell

Leveraging
Social Media

People want to
do business
with their
friends.
– Jeffrey Gitomer,
Little Red Book of Selling

The more
acquaintances
you have, the
more powerful
you are.
- Malcolm Gladwell,
The Tipping Point

If I were running
a company
today, I would
have one priority
above all others:
to acquire as
many of the best
people as I
could.
- Jim Collins, Good to Great

Get someone
else to speak on
your behalf.
- Robert B. Cialdini,Yes!

Listening drives
credibility.
- Pete Blackshaw,
Satisfied Customers Tell Three
Friends, Angry Customers Tell
Three Thousand

Product
development
is hard.
Why not let your
customers help
you with it?
-Charlene Li, Josh Bernoff
Groundswell

Connecting

Listening

Leading

Innovating

Everyday it gets
easier to tighten the
relationship you have
with the people who
choose to follow you.
– Seth Godin, Tribes

10
Things You Can Do
TODAY

1
Go to Wordpress.com
& Start a Blog

2
Use Google Reader

3
Volunteer to help
an area non-profit

4
Create LinkedIn Profile

5
Learn to USE
Facebook

6
Use Twitter & Follow
Interesting People

7 Attend a
networking event

8
Create Video Resume

9
Ask for help.
Offer your help.

10 Join
DaytonMarketingCommunity.ning.com

Advice from
Smart People

Connect with me
David E. Bowman
davidebowman.com

Thank You