Summitup - Powerful beyond imagination

Powerful beyond imagination
Social Media, Data Analytics, and the Future of Business

Social Media

Data Analytics

You Are Here
Confluence

What happens when we put them together?

Act 1:
Conversation

Social Media

History

How social media is presented

How social media is perceived

Social Media – Special Sauce Recipe
1 cup creative thought
1 dash technical skill
What exactly is social media?
2 cups listening
1 pound trust

A little bit like this…

and a little like this.

More than just Marketing

For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion. That model is dead. All of the P’s matter now.If you don’t understand it, you will soon be dead too.
Film at 11:00, (or 24x7x365 on YouTube.)

Everything is Marketing

F = GMm/R²

Mostly it’s People

it’s this too!

Act 2:
Information

Data Analytics

You absolutely can not make a series of good decisions without first confronting the brutal facts
– Jim Collins

What is driving your business decisions?

Is this involved?

Facts & Figures
Innovative Ideas
Processes & Systems
Feelings & Perceptions

How data analytics is presented

How data analytics is perceived

Most Companies
Use Data Like This

Smart Companies
Use Data Like This

Analytical Competitors
Use Data Like This

Competitive Advantage
Degree of Intelligence

“In God We Trust, All Others Bring Data.”
- W. Edwards Deming

This should symbolize your business

This is yourbusiness on drugs

Analytical Competitor

What makes an analytical competitor?

Distinct Capability

ONEversion of the truth

Organizational Commitment

Ambitious Goals

The web is the mother of all data warehouses
- Richard Hackthorn

Act 3:
Integration

Social Media

Data Analytics

What if we combine them?

Innovative Ideas
Facts & Figures
Social Data
Feelings & Perceptions
Processes & Systems

What else can we combine?

Social Data
Human Resource Data
Integration
CRM Data
Financial Data

Analyze
Strategize
Knowledge
Personalize
Organize

I’m not making this up

For example…

Even better example

Now What?

Elements

Exploit & Explore

Hey Einstein,
SummitUp for us!

What Albert really said…

Computers are incredibly fast, accurate, and stupid.

Human beings are incredibly slow, inaccurate, and brilliant.

Together they are powerful beyond imagination.

Thank You

David E. Bowman
Website:
davidebowman.com
Twitter:@davidebowman
LinkedIn:
davidebowman

Summitup - Powerful beyond imagination

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