Powerful beyond imagination<br />Social Media, Data Analytics, and the Future of Business<br />
Social Media<br />
Data Analytics<br />
You Are Here<br />Confluence<br />
What happens when we put them together?<br />
Act 1:<br />Conversation<br />
Social Media<br />
History<br />
How social media is  presented<br />
How social media is perceived<br />
Social Media – Special Sauce Recipe<br />1 cup creative thought<br />1 dash technical skill<br />What exactly is social me...
A little bit like this…<br />
and a little like this.<br />
More than just Marketing<br />
For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion.  That model is dead.  ...
Everything is Marketing<br />
F = GMm/R²<br />
Mostly it’s People<br />
it’s this too!<br />
Act 2:<br />Information<br />
Data Analytics<br />
You absolutely can not make a series of good decisions without first confronting the brutal facts <br />– Jim Collins<br />
What is driving your business decisions?<br />
Is this involved?<br />
Facts & Figures<br />Innovative Ideas<br />Processes & Systems<br />Feelings & Perceptions<br />
How data analytics is presented<br />
How data analytics is perceived<br />
Most Companies<br />Use Data Like This<br />
Smart Companies<br />Use Data Like This<br />
Analytical Competitors<br />Use Data Like This<br />
Competitive Advantage<br />Degree of Intelligence<br />
“In God We Trust, All Others Bring Data.” <br />- W. Edwards Deming<br />
This should symbolize your business<br />
This is yourbusiness on drugs<br />
Analytical Competitor<br />
What makes an analytical competitor?<br />
Distinct Capability<br />
ONEversion of the truth<br />
Organizational Commitment<br />
Ambitious Goals<br />
The web is the mother of all data warehouses<br />- Richard Hackthorn<br />
Act 3:<br />Integration<br />
Social Media<br />
Data Analytics<br />
What if we combine them?<br />
Innovative Ideas<br />Facts & Figures<br />Social Data<br />Feelings & Perceptions<br />Processes & Systems<br />
What else can we combine?<br />
Social Data<br />Human Resource Data<br />Integration<br />CRM Data<br />Financial Data<br />
Analyze<br />Strategize<br />Knowledge<br />Personalize<br />Organize<br />
I’m not making this up<br />
For example…<br />
Even better example<br />
Now What?<br />
Elements<br />
Exploit & Explore<br />
Hey Einstein, <br />SummitUp for us!<br />
What Albert really said…<br />
Computers are incredibly fast, accurate, and stupid. <br />
Human beings are incredibly slow, inaccurate, and brilliant.<br />
Together they are powerful beyond imagination.<br />
Thank You<br />
David E. Bowman<br />Website:<br />davidebowman.com<br />Twitter:@davidebowman<br />LinkedIn:<br />davidebowman<br />
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Summitup - Powerful beyond imagination

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Social media and data analytics are coming together to create a new world - one that combines human creativity with information technology to deliver power beyond imagination.

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Summitup - Powerful beyond imagination

  1. 1. Powerful beyond imagination<br />Social Media, Data Analytics, and the Future of Business<br />
  2. 2. Social Media<br />
  3. 3. Data Analytics<br />
  4. 4. You Are Here<br />Confluence<br />
  5. 5. What happens when we put them together?<br />
  6. 6. Act 1:<br />Conversation<br />
  7. 7. Social Media<br />
  8. 8. History<br />
  9. 9. How social media is presented<br />
  10. 10. How social media is perceived<br />
  11. 11. Social Media – Special Sauce Recipe<br />1 cup creative thought<br />1 dash technical skill<br />What exactly is social media?<br />2 cups listening<br />1 pound trust<br />
  12. 12. A little bit like this…<br />
  13. 13. and a little like this.<br />
  14. 14. More than just Marketing<br />
  15. 15. For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion. That model is dead. All of the P’s matter now.If you don’t understand it, you will soon be dead too. <br />Film at 11:00, (or 24x7x365 on YouTube.) <br />
  16. 16. Everything is Marketing<br />
  17. 17. F = GMm/R²<br />
  18. 18. Mostly it’s People<br />
  19. 19. it’s this too!<br />
  20. 20. Act 2:<br />Information<br />
  21. 21. Data Analytics<br />
  22. 22. You absolutely can not make a series of good decisions without first confronting the brutal facts <br />– Jim Collins<br />
  23. 23. What is driving your business decisions?<br />
  24. 24. Is this involved?<br />
  25. 25. Facts & Figures<br />Innovative Ideas<br />Processes & Systems<br />Feelings & Perceptions<br />
  26. 26. How data analytics is presented<br />
  27. 27. How data analytics is perceived<br />
  28. 28. Most Companies<br />Use Data Like This<br />
  29. 29. Smart Companies<br />Use Data Like This<br />
  30. 30. Analytical Competitors<br />Use Data Like This<br />
  31. 31. Competitive Advantage<br />Degree of Intelligence<br />
  32. 32. “In God We Trust, All Others Bring Data.” <br />- W. Edwards Deming<br />
  33. 33. This should symbolize your business<br />
  34. 34. This is yourbusiness on drugs<br />
  35. 35. Analytical Competitor<br />
  36. 36. What makes an analytical competitor?<br />
  37. 37. Distinct Capability<br />
  38. 38. ONEversion of the truth<br />
  39. 39. Organizational Commitment<br />
  40. 40. Ambitious Goals<br />
  41. 41. The web is the mother of all data warehouses<br />- Richard Hackthorn<br />
  42. 42. Act 3:<br />Integration<br />
  43. 43. Social Media<br />
  44. 44. Data Analytics<br />
  45. 45. What if we combine them?<br />
  46. 46. Innovative Ideas<br />Facts & Figures<br />Social Data<br />Feelings & Perceptions<br />Processes & Systems<br />
  47. 47. What else can we combine?<br />
  48. 48. Social Data<br />Human Resource Data<br />Integration<br />CRM Data<br />Financial Data<br />
  49. 49. Analyze<br />Strategize<br />Knowledge<br />Personalize<br />Organize<br />
  50. 50. I’m not making this up<br />
  51. 51. For example…<br />
  52. 52.
  53. 53. Even better example<br />
  54. 54.
  55. 55.
  56. 56. Now What?<br />
  57. 57. Elements<br />
  58. 58. Exploit & Explore<br />
  59. 59. Hey Einstein, <br />SummitUp for us!<br />
  60. 60.
  61. 61. What Albert really said…<br />
  62. 62. Computers are incredibly fast, accurate, and stupid. <br />
  63. 63. Human beings are incredibly slow, inaccurate, and brilliant.<br />
  64. 64. Together they are powerful beyond imagination.<br />
  65. 65. Thank You<br />
  66. 66. David E. Bowman<br />Website:<br />davidebowman.com<br />Twitter:@davidebowman<br />LinkedIn:<br />davidebowman<br />

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