Summitup - Powerful beyond imagination

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    Summitup - Powerful beyond imagination - Presentation Transcript

    1. Powerful beyond imagination
      Social Media, Data Analytics, and the Future of Business
    2. Social Media
    3. Data Analytics
    4. You Are Here
      Confluence
    5. What happens when we put them together?
    6. Act 1:
      Conversation
    7. Social Media
    8. History
    9. How social media is presented
    10. How social media is perceived
    11. Social Media – Special Sauce Recipe
      1 cup creative thought
      1 dash technical skill
      What exactly is social media?
      2 cups listening
      1 pound trust
    12. A little bit like this…
    13. and a little like this.
    14. More than just Marketing
    15. For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion. That model is dead. All of the P’s matter now.If you don’t understand it, you will soon be dead too.
      Film at 11:00, (or 24x7x365 on YouTube.)
    16. Everything is Marketing
    17. F = GMm/R²
    18. Mostly it’s People
    19. it’s this too!
    20. Act 2:
      Information
    21. Data Analytics
    22. You absolutely can not make a series of good decisions without first confronting the brutal facts
      – Jim Collins
    23. What is driving your business decisions?
    24. Is this involved?
    25. Facts & Figures
      Innovative Ideas
      Processes & Systems
      Feelings & Perceptions
    26. How data analytics is presented
    27. How data analytics is perceived
    28. Most Companies
      Use Data Like This
    29. Smart Companies
      Use Data Like This
    30. Analytical Competitors
      Use Data Like This
    31. Competitive Advantage
      Degree of Intelligence
    32. “In God We Trust, All Others Bring Data.”
      - W. Edwards Deming
    33. This should symbolize your business
    34. This is yourbusiness on drugs
    35. Analytical Competitor
    36. What makes an analytical competitor?
    37. Distinct Capability
    38. ONEversion of the truth
    39. Organizational Commitment
    40. Ambitious Goals
    41. The web is the mother of all data warehouses
      - Richard Hackthorn
    42. Act 3:
      Integration
    43. Social Media
    44. Data Analytics
    45. What if we combine them?
    46. Innovative Ideas
      Facts & Figures
      Social Data
      Feelings & Perceptions
      Processes & Systems
    47. What else can we combine?
    48. Social Data
      Human Resource Data
      Integration
      CRM Data
      Financial Data
    49. Analyze
      Strategize
      Knowledge
      Personalize
      Organize
    50. I’m not making this up
    51. For example…
    52. Even better example
    53. Now What?
    54. Elements
    55. Exploit & Explore
    56. Hey Einstein,
      SummitUp for us!
    57. What Albert really said…
    58. Computers are incredibly fast, accurate, and stupid.
    59. Human beings are incredibly slow, inaccurate, and brilliant.
    60. Together they are powerful beyond imagination.
    61. Thank You
    62. David E. Bowman
      Website:
      davidebowman.com
      Twitter:@davidebowman
      LinkedIn:
      davidebowman

    + David BowmanDavid Bowman, 1 month ago

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