Making the Case for Social Media David E. Bowman

Is this YOU?

The Jury

49,310,007

Opening Arguments

The History of Social Media

What makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect

Give it away!

Evidence

Source – Forrester Research, Groundswell How are people using social media ?

18-27 Year Old Americans

Just How Popular Is Social Media? ?

Launch Date August 2003 February 2004 May 2003 Users >100 MM >200 MM >38 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 170 Valuation $ 3.25 Billion $ 15 Billion $ 1 Billion Avg Time / Day 21.1 minutes 25.4 minutes 6.7 minutes

$19,250,000,000

Exhibits

FEED ME! RSS

Blogs

Finding your voice

You are special Be yourself

Is it TRUTH? Is it FAIR to ALL concerned? Will it build GOODWILL & BETTER FRIENDSHIPS? Will it be BENEFICIAL to ALL concerned?

People are listening

Podcasting

DIY Social Networking

What Are You Doing?

Every picture tells a story

http://www.flickr.com/photos/tenioman/2771903123/sizes/l/

The Wisdom of the Crowd

Everyone is an expert at something

Can You Dig It?

Tag!

Nothing but the best

Motives

Listen

Listening drives credibility. Pete Blackshaw,

Listening drives credibility.

Pete Blackshaw,

Connecting

The more acquaintances you have, the more powerful you are. Malcolm Gladwell, The Tipping Point

The more acquaintances you have, the more powerful you are.

Malcolm Gladwell,

The Tipping Point

Research

Do your homework. Keith Ferrazzi,

Do your homework.

Keith Ferrazzi,

Recruiting

If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins

Sales

People want to do business with their friends. – Jeffrey Gitomer,

Marketing

YOUR CUSTOMERS ARE YOUR AD AGENCY -Jeff Jarvis

References

Get someone else to speak on your behalf. - Robert B. Cialdini

Innovation

Product development is hard. Why not let your customers help you with it? -Charlene Li

Lead

Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin

Closing Arguments

Ok, so how do I get started?

People Technology Objectives Strategy Groundswell

Which tool works best?

Cultivate

The Verdict

Connect with me David E. Bowman david e bowman.com