Making The Case For Social Media
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Making The Case For Social Media

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A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of ...

A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy

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Making The Case For Social Media Making The Case For Social Media Presentation Transcript

  • Making the Case for Social Media David E. Bowman
  • Is this YOU?
  • The Jury
  • 49,310,007
  • Opening Arguments
  • The History of Social Media
  • What makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect
  • Give it away!
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  • Evidence
  • Source – Forrester Research, Groundswell How are people using social media ?
  • 18-27 Year Old Americans
  • Just How Popular Is Social Media? ?
  • Launch Date August 2003 February 2004 May 2003 Users >100 MM >200 MM >38 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 170 Valuation $ 3.25 Billion $ 15 Billion $ 1 Billion Avg Time / Day 21.1 minutes 25.4 minutes 6.7 minutes
  • $19,250,000,000
  • Exhibits
  • FEED ME! RSS
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  • Blogs
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  • Finding your voice
  • You are special Be yourself
  • Is it TRUTH? Is it FAIR to ALL concerned? Will it build GOODWILL & BETTER FRIENDSHIPS? Will it be BENEFICIAL to ALL concerned?
  • People are listening
  • Podcasting
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  • DIY Social Networking
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  • What Are You Doing?
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  • Every picture tells a story
  • http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
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  • The Wisdom of the Crowd
  • Everyone is an expert at something
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  • Can You Dig It?
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  • Tag!
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  • Nothing but the best
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  • Motives
  • Listen
    • Listening drives credibility.
    • Pete Blackshaw,
  • Connecting
    • The more acquaintances you have, the more powerful you are.
    • Malcolm Gladwell,
    • The Tipping Point
  • Research
    • Do your homework.
    • Keith Ferrazzi,
  • Recruiting
  • If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins
  • Sales
  • People want to do business with their friends. – Jeffrey Gitomer,
  • Marketing
  • YOUR CUSTOMERS ARE YOUR AD AGENCY -Jeff Jarvis
  • References
  • Get someone else to speak on your behalf. - Robert B. Cialdini
  • Innovation
  • Product development is hard. Why not let your customers help you with it? -Charlene Li
  • Lead
  • Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin
  • Closing Arguments  
  • Ok, so how do I get started?
  • People Technology Objectives Strategy Groundswell
  • Which tool works best?
  • Cultivate
  • The Verdict  
  • Connect with me David E. Bowman david e bowman.com