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Slides from presentation to Miami Valley Career Technology Center presentation on Social Media

Slides from presentation to Miami Valley Career Technology Center presentation on Social Media

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  • People are talking. Are you part of the conversation? Social Media offers you the opportunity to better understand, engage, and satisfy the wants and needs of other human beings. In doing so, these sites represent one of the most powerful ways to grow your business. In this presentation my goal is to provide you with a basic understanding of social networks. To do so I plan to: * Offer you information about the history, growth, and current state of social media platforms. * Provide an overview of some popular and emerging social media applications and technologies * Provide insights as to how you can effectively use these tools to build valuable personal and professional relationships with other human beings From the business community, to political officials, to colleagues and students, friends and family, People today are highly connected, highly empowered, and highly informed. Social media plays a huge role in the way in which people obtain and process information. This technology is about connecting people in multi-dimensional ways. You can either choose to understand how Social Media operates and tap into the knowledge of millions of human beings to improve nearly every facet of your life, or you can choose to ignore Social Networks... all the while hoping that the rest of the world decides to do the same. Going forward from today, you will have a better understanding of the growing importance of Social Media. It is my hope that this will convince you to invest more time and effort in utilizing these amazing tools to your advantage.

Mvctc Mvctc Presentation Transcript

  • Social Media Join the Conversation
  • A Brief History of the Brief History of Social Media
  • So what makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect
  • Web 2.0
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  • Give it away!
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  • Source – Forrester Research, Groundswell How are people using social media ?
  • Just How Popular Is Social Media? ?
  • 5% Use Twitter Source – Forrester Research, Groundswell
  • 6% Contribute to / edit articles in a wiki Source – Forrester Research, Groundswell
  • 7% Vote for web sites online Source – Forrester Research, Groundswell
  • 7% Write articles, poems, stories and post them on the web Source – Forrester Research, Groundswell
  • 7% Add tags to web pages Source – Forrester Research, Groundswell
  • 8% Upload audio / music to a public web site Source – Forrester Research, Groundswell
  • 8% Upload original video to a public website Source – Forrester Research, Groundswell
  • 10% Use a desktop widget Source – Forrester Research, Groundswell
  • 11% Listen to podcasts Source – Forrester Research, Groundswell
  • 11% Publish, Maintain, or update their own website Source – Forrester Research, Groundswell
  • 11% Publish, Maintain, or update a blog Source – Forrester Research, Groundswell
  • 11% Post ratings / reviews of products & services Source – Forrester Research, Groundswell
  • 13% Upload photos to a public web site Source – Forrester Research, Groundswell
  • 14% Listen or download music from other users Source – Forrester Research, Groundswell
  • 14% Comment on someone else’s blog Source – Forrester Research, Groundswell
  • 18% Contribute to online forums Source – Forrester Research, Groundswell
  • 18% Comment on someone’s social networking page Source – Forrester Research, Groundswell
  • 20% Maintain a profile on a social network Source – Forrester Research, Groundswell
  • 25% Read Blogs Source – Forrester Research, Groundswell
  • 25% Read customer ratings & reviews Source – Forrester Research, Groundswell
  • 25% Visit social networking sites Source – Forrester Research, Groundswell
  • 29% Read online forums Source – Forrester Research, Groundswell
  • 29% Watch Video from Other Users Source – Forrester Research, Groundswell
  • 18-27 Year Old Americans
  •  
  • The Tools
  •  
  •  
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  • Launch Date August 2003 February 2004 May 2003 Users >100 MM >130 MM >30 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 190 Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion
  • $8,000,000,000
  • What Are You Doing?
  • The Wisdom of the Crowd
  • Everyone is an expert at something
  • Every picture tells a story
  • http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
  •  
  • Can You Dig It?
  • Tag!
  • Blogs
  • FEED ME! RSS
  • Nothing but the best
  • DIY Social Networking
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  •  
  • Which one works best?
  • Ok, so how do I get started?
  • People Technology Objectives Strategy Groundswell
  • L Hooray! I made a friend… um, now what?
  • Leveraging Social Media
    • The more acquaintances you have, the more powerful you are.
    • Malcolm Gladwell,
    • The Tipping Point
  • If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins, Good to Great
  • People want to do business with their friends. – Jeffrey Gitomer, Little Red Book of Selling
  • Get someone else to speak on your behalf. - Robert B. Cialdini, Yes!
    • Listening drives credibility.
    • Pete Blackshaw, Satisfied Customers Tell Three Friends, Angry Customers Tell Three Thousand
  • Product development is hard. Why not let your customers help you with it? -Charlene Li, Josh Bernoff Groundswell
  • Connecting
  • Listening
  • Leading
  • Innovating
  • Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin, Tribes
  • Connect with me David E. Bowman Marketing Manager LÛCRUM Inc. david e bowman.com
  • Thank You