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Apresentação da Microsoft utilizada na Semana de Tecnologia da Universidade Sao Judas

Apresentação da Microsoft utilizada na Semana de Tecnologia da Universidade Sao Judas

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  • Key Points:Based in South Korea, this machine uses Kinect to reward dancers with Coke.http://www.inquisitr.com/402829/intelligent-coca-cola-vending-machine-rewards-great-dance-moves-with-free-cokes/“The Coca Cola Company recently unveiled the latest vending machine technology in South Korea and the experiment met with great success. The new high tech machine encouraged passing shoppers to demonstrate their break dance moves and rewarded the best efforts with free Cokes.As shoppers stroll through the mall, they are quickly challenged by the machine to emulate the dance moves of South Korea’s ultra popular boy band, 2 PM. When a brave soul accepts the invitation, they are instructed to step on the bright red circle painted on the floor, and the magical machine begins the fun. . . Some of the less technology friendly members of the audience might think there was a person hidden inside the double sized vending machine, but in reality, the crowd friendly soda dispenser makes use of Microsoft’s Kinect technology. Sensors read the dancers body moves and when they copy the dance step correctly, out pops a bottle of Coke. The lucky winner can take their free drink or bust a few more moves to win free Cokes for their friends.Read more at http://www.inquisitr.com/402829/intelligent-coca-cola-vending-machine-rewards-great-dance-moves-with-free-cokes/#3X1S3rvUZLx2e3D6.99
  • Key Points: Increase in devices and rise of services have dramatically impacted developersBoth are helping blur the line between “consumer” and “enterprise”.Turns out hardware isn’t that interesting without great software and software isn’t that interesting without great hardware.For software developers two trends have dramatically changed the landscape in which they work over the last few years. First, the rise of powerful mobile devices – driven by, but not limited to phones and tablets – have created not only new markets for apps but have also increased the types of experiences possible. Of course the sheer increase in the types and numbers of devices also presents challenges: how do you create multiple versions of apps, across not just differing types of hardware and operating systems but also increasingly incompatible versions of the same operating system. This is where the second trend comes in: services. Cloud-backed software delivered, updated and available to a variety of devices provides not only a better way to support the increasing number of these devices but to also create new types of experiences for all of us. Services can give easy and consistent access to all of your information wherever you may be, they provide access to near-limitless computing power when you need it and they can provide for developers and businesses new types of revenue opportunity.Out of these two trends a number of challenges (and opportunities) have arisen:Finding your audience. Creating an app or an experience is just the first step. Finding and then reaching the right audience is an increasingly difficult task. Differentiating. In a sea of apps, how does your app stand out? Time and skills. With limited time and budget how do you build apps for all the various devices you need to reach your audience? Do you need to learn new programming languages and skills in order to do so?Devices fodder:A recent survey found that in 88% of companies, employees were using their own technology at work. (Avanade, 2012)Information workers “report using an average of 4 consumer devices and multiple third-party applications, such as social networking sites, in the course of their day.” (Unisys/IDC)The technology adoption curves for the enterprise are being re-written by the usersServices fodder:Any interesting client experience these days has a service on the back end – even gamesCloud compute usage, across the industry, is doubling every 6 months. (MSFT – azure insights/internal)Cloud spending will reach $60B in 2012, growing at 26% (IDC) – roughly 4x the rate of growth for IT overallOver 80% of new apps will be distributed/deployed on clouds (IDC)
  • Key Points: Services are required to efficiently power the sheer number of different types of devicesMicrosoft is a global leader in delivering servicesMicrosoft is a leader in delivering services:300 petabytes of Bing data (stored?)200+ services online 24/7350M email accounts40M Xbox Live users5.5B+ monthly searches.What will drive and power this explosion of devices? Services. Connected-software that can do everything from provide simple content updates to amazing experiences driven by mechanical learning taking place in a server farm half a world away.Services provides a means for personalizing an app, for adapting an experience over time and for enabling new business models.By year-end 2013, consumer cloud services for accessing content will be integrated into 90% of all connected devices.(Gartner, Nov 2011)IDC, a tech research firm, recently estimated that revenue from public cloud services exceeded $30.5 billion in 2011 and will grow to a staggering $72.9 billion in 2015. This growth is approximately four times faster than the IT market as a whole.According to Forrester, 46 million Americans used cloud computing services in 2010. Nearly 10 million in that group used paid services. Forrester expects usage to increase more than 400% to 196 million people by 2016, with 97 million of those paying for services.(see slide in the appendix as a way to emphasize our experience in delivering services or simply use the proof points below)
  • Microsoft is the second largest Internet property in the world.1 - Google, 2 - MSFT, 3 - Facebook, 4-Yahoo, 5 - Wikipedia, 6 - Amazon, 7 - AppleMary Meeker (citing comSore Global 8/11)
  • Key Points:Windows is our platform for both devices and servicesCommon thread across all of Windows – PC, Tablet, Phone, Server, Cloud, Data – It is all WindowsWhat we learn from hosting some of the largest services in the world we implement in our products. Windows is our platform, powering both devices and services . . .Continuous feedback loop between what we use in production and what we implement in our productsOur consumer business matters more than ever to our enterprise business – consumers are calling the shots now, re-shaping the adoption curves for tech in the enterprise to reflect their personal tastes and not IT inertia and slownessWe learn a lot from it … implement that learning into our products, all while maintaining an enterprise-grade feature set that matters more to IT today than ever beforeOnly Microsoft plays in both these areas, and now that the line separating the two is gone forever, we’re in a great position to take advantage
  • Key Points:You can more easily create new experiences on a new range of devicesYou can more easily create new experiences on a new range of devices.  Why build just another app when you can harness voice and gesture with Kinect or have your apps work with other apps on Windows 8.Our platform gives developers the opportunity to create more natural, connected and personal experiences. Natural:The Kinect has opened the door for amazing interactions at home, in stores, or work. The Kinect has been used for everything from surgical assistance to autism treatment to helping satellites dock with one another.Windows 8 expands the ability to use touch and penConnected:Xbox Smartglass links and expands entertainment connecting your Xbox to Windows, iOS and Android devices.With Windows 8, apps can more directly work with other apps through the use of ContractsCloud-connectedPersonal:With a Microsoft Account experiences can be linked across phone, slate, PC, Xbox and WebLive tiles provide a consistent way across phone and Windows 8With the Microsoft platform you can more easily create new experiences on a new range of devices.  Why build just another app when you can harness voice and gesture with Kinect or have your apps work with other apps on Windows 8?Change the way people interact with your experience. Kinect has transformed the way people think about interacting with devices as well as igniting the imaginations of developers around the globe. From assisting surgeons to helping satellites dock with one another, the Kinect provides innumerable opportunities to create exciting experiences at home, in stores, or at work. Windows 8 makes it easy to have apps that utilize touch, the keyboard and a pen. Drawing and painting with applications like Fresh Paint, sketching ideas, and freeform note taking in OneNote are all uniquely natural Windows experiences. Make the apps themselves more interactive with each other. With Windows 8, apps can more easily interact with one another through the Share and Search charms. Between devices, companion experiences, such as Xbox Smartglass, provides a contextually intelligent interaction between an Xbox 360 and another device to enhance TV shows, movies, music, sports and games. [What follows are examples of new types of experiences built on our platform. Choose the one that best fits your customer/situation or geographic needs]
  • Key Points:Reach more people on more devices from Xbox to phone to PCs60M Windows 8 licenses sold; over 100M apps downloaded two months after launchWindows 8 upgrade momentum outpacing Windows 7Quickly and easily monetize your apps with advertising.Creating a world-class app is great but you want to make it available to as many people as possible.From living rooms, to phones, cars, kiosks and reimagined PCs, Microsoft helps developers reach more people in more places. Windows 8 represents a huge business opportunity to develop apps, games, and device experiences to reach customers, extend brands, and drive revenue. With over 60 million licenses sold as of December 2012, Windows 8 has matched the record setting pace of Windows 7 and customers have downloaded 100M apps from the Windows Store. Windows Phonehas increased its market momentum 5x from Christmas 2011 to Christmas 2012 and offers more than 130,000 quality apps and games. Consumer Reports rates Windows Phone in a virtual tie with the iPhone and boasts more satisfied customers than Android or BlackBerry. On the Web, developers recognize that some cross platform experiences are best delivered via the browser given the broad reach of the Web, so Microsoft has increased its investment and pace of innovation in Internet Explorer, the most popular browsing experience on the web with 55% of PC. With Office Apps, developers have the opportunity to reach some of the over one billion people who use Microsoft OfficeComputerWorld, “Consumer Reports: Windows Phone 8 devices are winners,” 12/17/2012.ChangeWave/451 Research, “Mobile Wars: Samsung Bursts Out of the Gate to Start the New Year,” 1/15/2013 Net Applications, “Desktop Browser Market Share,” January, 2013. See also NeoWin, “Internet Explorer passes 55% market share in January,” 2/1/2013Developers recognize a huge opportunity to create apps for the hundreds of millions of devices running Windows; more than a half million have attended a Dev Camp in 87 countries around the world. Stats as of 1/30/2013:Xbox: 70 million, Xbox Live: 40 millionKinect: 19 million Windows 8:At CES, we disclosed a few key metrics (70 days post-launch):60 million licenses sold Windows 8 upgrade momentum outpacing Windows 7100 million Windows Store app downloadsStore visitors up 4.5x since launchNumber of apps in Store quadrupled since launch -- 10K new apps in December aloneTelemetry: Users with touch devices download 4.5X as many paid appsWindows devices: “more than 1,700 certified systems for Windows 8 and Windows RT”Advertising reach: Office Apps reach:Over a billion Office users. IE reachOn the Web, developers recognize that some cross platform experiences are best delivered via the browser given the broad reach of the Web, so Microsoft has increased its investment and pace of innovation with Internet Explorer10. 55% of PC users use Internet Explorer. Net Applications, “Desktop Browser Market Share,” January, 2013. See also NeoWin, “Internet Explorer passes 55% market share in January,” 2/1/2013Windows Phone has increased its market momentum 5x from Christmas 2011 to Christmas 2012 and offers more than 130,000 quality apps and games. Consumer Reports rates Windows Phone in a virtual tie with the iPhone and boasts more satisfied customers than Android or BlackBerry. ComputerWorld, “Consumer Reports: Windows Phone 8 devices are winners,” 12/17/2012.ChangeWave/451 Research, “Mobile Wars: Samsung Bursts Out of the Gate to Start the New Year,” 1/15/2013
  • We know a couple things about how people think about and use devices today … the main one is that there is an increasing expectation of apps, content, and experiences spanning multiple devices and form factors … PC, tablet, phone, even game consoleThe impact on developers is that they need to be on those devices to differentiate – need to have n versions of your app where n >2 or 3This is why a lot of devs are abandoning AndroidLeast common denominator doesn’t always work, and developers will almost always aim to exploit what the specific device can uniquely doThis has always been the caseThis is what happened with the iPhoneWe’re addressing this challengeFrom the latest web technologies to old school programing languages, chances are you already have the skills to build apps and experiences on our platform. From web skills such as HTML 5 and JavaScript to .NET, C#, and C++, developers have a number of options when it comes to building Windows 8 and Windows 8 Embedded applications. Both Windows and open source developers can build new, and migrate existing, applications to Windows Azure by deploying virtual machines for both Windows and Linux workloads. Windows Azure Web Sites support for multiple languages and frameworks, including ASP.NET, PHP, Node.js and Django. Beyond just code and skills, on the Microsoft platform you have more choices on deployment. Your apps can run in your datacenter, a Microsoft datacenter or a Microsoft partner’s datacenter, or a combination of all three. Developers can take a familiar route to building applications that can run anywhere and can be moved anywhere when circumstances change because of Windows Azure and Windows Server’s shared approach to management, virtualization, identity, and interoperability.The shared core between Windows 8, Windows Phone 8 and Windows Embedded 8 enables developers to quickly get from a great idea to a money-making app running on multiple devices, by reusing their skills and, in some cases, the actual code, all built using a common toolset in Visual Studio.
  • Windows StoreSuper flexible terms to enable developers to make money – this is not a strength for apple, frankly70/30 split, but a low bar of $25K in revenue to accelerate that to 80/20 … apps that do well and achieve popularity with users create a path for the developer to make more moneyUse your own commerce platform … it goes to 100% - developers keep everythingIn-app purchasing is no problem3rd-party ad controls are no problem – you want to use Google for ads?  Totally fineThe strategy is basically removal of friction and barriers that get in the way of developers making money because that is the singular driving force behind platform economicsTo be more successful, developers need marketplaces with flexible commerce options and a fast path to monetization. The Windows Store helps customers discover new apps, gives better payout percentages than comparable stores, enables third party commerce systems and advertising platforms, and facilitates in-app purchases. With our Ads in Apps program, we can help you help monetize your app, leveraging Microsoft’s relationships with top advertisers. [See optional Ads-in-Aps slide in the appendix]
  • As of CES100 million Windows Store app downloadsStore visitors up 4.5x since launchNumber of apps in Store quadrupled since launch -- 10K new apps in December aloneThese are to land the point about why it’s smart to bet on ‘touch’  Our own telemetry data is clear evidence that customers with a touch device do more. With a touch device:Customers use SEARCH two times more oftenCustomers use SHARE 2.5x more oftenCustomers snap apps to multitask 2.5 more often Customers spend 4.5x more times in Windows Store apps on a touch device 
  • Application & Devices- novo slide Fábio- INOVAÇÃOVocêquerajudaparamostrarissoparaoutrasáreas da suaempresa? “CompartilhandoExperiências”  comovcconseguelevar a mensagemquevocêouviuaquiparasuaempresaProdutividade SP Envisioning/ Live Meeting com Especialista/ Consumerização igualprodutividade/ Sala Paula NobreCloud CIE, Receba a visita de um parceiroparaentender a visão de nuvemCRM: Visita de Especialistaoureunião via LMBI & Private Cloud ? OM marcanafichaqual é a melhoraçãoparaosclientesconforme o andamento da reunião. Colocarumapergunta “paramicrosoft”
  • Thank you.

Transcript

  • 1. Anos para alcançar 50 milhões de pessoas…38 anos 13 anos 4 anos 3 anos 100 milhões<9 mesesInternet FacebookiPodTVRadiosource: socialnomics.com
  • 2. 484% das empresaspossuem funcionáriosremotosComo trabalhamos65%dasempresas estãoimplementandono mínimo umaferramenta desocial20%esperamrespostadentro de umahora via socialConsumidor “social”Média de 4dispositivos porusuário utilizadostodos os dias44% dosconsumidoresreclama viasocial mediaCloud Big dataMobilidade Social Apps
  • 3. Computação Moderna
  • 4. dispositivosserviçoshardwaresoftware
  • 5. Gartner, Nov 2011serviçosAo final de 2013, os serviços em nuvempara consumidores estarão integrados em90% de todos os dispositivos conectados.
  • 6. PC, tablet, foneServidores eNuvem
  • 7. Natural ConectadoNovas ExperiênciasPessoal
  • 8. Atingindo mais pessoas com suas Apps+60M licenças Windows 8; 100M appsdownloads70M consoles Xbox; 19M Kinect130.000 Apps Windows PhoneOffice + Windows: +1Bilhão de usuários
  • 9. Desenvolvendopara Windows 8&Windows Phone8
  • 10. http://www.facebook.com/MicrosoftDeveloper@techedbrasil
  • 11. @dbordini