Want to Increase Your Profits? Focus on Women

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Women are the key to success and many companies are overlooking this. It is not just the right thing to do, it makes business sense. Let me walk your organization through the steps to implement this and watch your profits grow.

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  • Planning is easy. Many organizations plan very well and then do not implement. I can help your organization implement this.
  • Want to Increase Your Profits? Focus on Women

    1. 1. Want to Increase Your Profits? Focus on Women Presented by: Don Boice, LCSW-R [email_address] 585 802.1273
    2. 2. Agenda <ul><li>1. Introduction </li></ul><ul><li>2. Main Points- What it is we will learn today- Big Picture </li></ul><ul><li>A. Strategy and Leadership </li></ul><ul><li>B. Focus on Women </li></ul><ul><li>C. Inventory- Is Your Company Female Friendly? </li></ul><ul><li>D. Women Are Not Men </li></ul><ul><li>3. Review/Summary </li></ul><ul><li>4. Questions and Answers </li></ul>
    3. 3. Main Points <ul><li>A. Strategy and Leadership </li></ul><ul><li>B. Focus on Women </li></ul><ul><li>C. Inventory- Is Your Company Female Friendly? </li></ul><ul><li>D. Women Are Not Men </li></ul><ul><li>Done right, this benefits both men and women </li></ul>
    4. 4. Strategy and Leadership: Do you know how important women are to your bottom line? <ul><li>What are the biggest economies in the world? </li></ul><ul><li>US Women </li></ul><ul><li>China </li></ul><ul><li>US Men </li></ul><ul><li>Japan is the fourth largest economy </li></ul><ul><li>Do you know what percentage of your sales are initiated by women? </li></ul>
    5. 5. Focus on Women <ul><li>How you treat women as employees greatly impacts your sales. </li></ul><ul><li>Satisfied, loyal employees will attract loyal customers. </li></ul><ul><li>Have more women employees to attract more women customers </li></ul><ul><li>Pick their brains </li></ul><ul><li>Have them contribute in meaningful ways </li></ul><ul><li>Watch what happens to your profit </li></ul>
    6. 6. Inventory- Is Your Company Female Friendly? <ul><li>Inventory </li></ul><ul><li>How is your customer loyalty among women? </li></ul><ul><li>How gender-focused is your marketing? </li></ul><ul><li>How is your morale and turnover among women? </li></ul><ul><li>Women customers (and employees) appreciate different settings and approaches then men </li></ul><ul><li>Provide better service to each gender </li></ul>
    7. 7. Women Are Not Men <ul><li>We buy from people we know-a relationship </li></ul><ul><li>Men and women do relationships differently. </li></ul><ul><li>Who does more of the social connecting? </li></ul><ul><li>Men and women lead, and follow, differently. </li></ul><ul><li>Some organizations only hire women managers that lead like men. </li></ul><ul><li>Do not hire just for gender, you hire for the benefits the gender gives you. </li></ul>
    8. 8. Implementation <ul><li>Plan how you will implement this </li></ul><ul><li>Plan for overcoming obstacles </li></ul><ul><li>Most companies plan and then do not implement, lost opportunity </li></ul><ul><li>Get outside help to fully implement your plans, if needed </li></ul>
    9. 9. Summary <ul><li>To return to where we began… </li></ul><ul><li>A. Strategy and Leadership </li></ul><ul><li>B. Focus on Women </li></ul><ul><li>C. Inventory- Is Your Company Female Friendly? </li></ul><ul><li>D. Women Are Not Men </li></ul><ul><li>Reminder: Done right, this benefits both men and women </li></ul><ul><li>How will you commit to applying this to your life this week? </li></ul>
    10. 10. Questions <ul><li>What questions do you have that have not yet been answered? </li></ul><ul><li>When you think of a question, you may reach Don Boice, LCSW-R at 585 802.1273 or [email_address] </li></ul>

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