More Press...Less Stress

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Sales presentation for a public relations program designed for small to mid size Destination Marketing Organizations and Attractions.

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More Press...Less Stress

  1. 1. “ More Press Less Stress” A Public Relations Program for Small to Mid-Sized Destination Marketing Organizations and Attractions
  2. 2. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>Why Should We Bother With Public Relations? </li></ul><ul><li>Delivering Benefits Paid </li></ul><ul><li>Media Doesn’t </li></ul><ul><li>Editorial media provides third party credibility. </li></ul><ul><li>Editorial media tells a compelling story. </li></ul><ul><li>Publicity is free and measurable exposure. </li></ul>
  3. 3. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>What Is “More Press </li></ul><ul><li>Less Stress”? </li></ul><ul><li>A results-driven, affordable public relations program </li></ul><ul><li>A program tailored to your specific needs, especially your need for an affordable effort. </li></ul><ul><li>Delivered by professionals with more than 60-years experience in publishing, editing and public relations. </li></ul>
  4. 4. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>What You’ll Receive </li></ul><ul><li>Professional Press Kit, including </li></ul><ul><li>Thorough background document </li></ul><ul><li>Two unique press releases featuring special elements of your destination/attraction </li></ul><ul><li>Unique press release featuring a special event/festival </li></ul><ul><li>FAQs </li></ul><ul><li>BIOs </li></ul><ul><li>Story Ideas (3-5) </li></ul><ul><li>Image CD for both print and online usage </li></ul><ul><li>(More) </li></ul>
  5. 5. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>What You’ll Receive </li></ul><ul><li>2. Companion online media room for your web site. </li></ul><ul><li>3. Press release template for standard releases, i.e. new hires & promotions, employee awards, and general announcements. </li></ul><ul><li>Comprehensive and workable press list(s) of assignment editors and freelancers that reflect media deadlines. </li></ul><ul><li>(More) </li></ul>
  6. 6. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>What You’ll Receive </li></ul><ul><li>Southeast Tourism Society Top 20 and ABA Top 100 entries, if applicable. </li></ul><ul><li>Once developed your “More Press Less Stress” team will distribute and introduce your story ideas to targeted media outlets. </li></ul><ul><li>Complete schedule with automatic reminders and specific follow-up for an additional 9-months, including reasonable access to Bodle Communications and copy revisions as required. </li></ul>
  7. 7. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>How Does “More Press Less Stress” Work? </li></ul><ul><li>Specifically designed to level the playing field for smaller DMOs and attractions to compete for editorial coverage. </li></ul><ul><li>Designed by professionals that know what it takes to get published. </li></ul><ul><li>Continuity. More than a “spiffy” press kit, this program provides the tools to continue your public relations efforts in a timely, effective and efficient manner. </li></ul>
  8. 8. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>What Are the Costs For “More Press Less Stress”? </li></ul><ul><li>Program is based on a surprisingly affordable flat rate fee per month for three months. There are no additional fees/retainers for the remaining nine months of the contract. </li></ul><ul><li>Client pays all travel, shipping and production expenses. All expenses must have prior approval. </li></ul><ul><li>Client receives a monthly overview of progress and accounting of time for the first three months. </li></ul><ul><li>Ongoing, proactive program at a fraction of the cost of an employee or part time agency. </li></ul>
  9. 9. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>Your Team: Cherie Had </li></ul><ul><li>Cherie Had retired after 30 years of service with the South Carolina Department of Parks, Recreation and Tourism (SCPRT), where she was manager of the national news and information service. Her duties at PRT included writing and disseminating news releases; coordinating all contacts with the national news and travel media; planning and managing all news conferences; and writing, editing and overseeing the printing of all department publications, including the official state travel and vacation guide. </li></ul><ul><li>In retirement, Cherie continues to remain active as a freelance travel writer and public relations consultant. She has served two terms on the Richland County Accommodations Tax Committee, one of them as chairman, and two terms on the Capital City and Lake Murray Country Tourism Commission. </li></ul><ul><li>She has been a member of the Society of American Travel Writers (SATW) since 1986. Twice Cherie has been appointed to the Travel Industry of America (TIA) national public relations committee. </li></ul>
  10. 10. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>Your Team: Chrysti Shain </li></ul><ul><li>Chrysti Shain is a top-notch journalist with more than 23 years experience. She has directed and edited newspaper and online coverage of wars, elections, tragedies, triumphs and much more. </li></ul><ul><li>She’s a native of Conway, SC and graduated from the University of South Carolina. She worked as a reporter and editor at The Sun News in Myrtle Beach for more than a decade, where she led a public service project that changed a crime-ridden neighborhood forever. She next worked at The Charlotte Observer for 11 years, directing coverage of some of its biggest stories, including many hurricanes, 9/11, the Iraq/Afghanistan war and the city’s divorce from the NBA Hornets and its mission to land a new team, the Bobcats. She led efforts to break news online, setting up a structure to help viewers get information quickly during breaking news events. She also led a community-wide effort to help others under the “Paying it Forward” model with phenomenal results. </li></ul><ul><li>Most recently Chrysti was Metro Editor at The State, where she headed the local news operation. She led a public service project to help North Columbia, going deep below the stereotypes to show its promise and challenges. She partnered with city government to create a neighborhood-wide cleanup, which was highly successful. </li></ul>
  11. 11. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>Your Team: David Bodle </li></ul><ul><li>David brings over 25-years experience to the tourism segment. He is the former owner/ publisher of The Carolina Explorer and The Virginia Explorer, bi-annual nationally distributed trade magazines directed to the tour & travel and meeting planner markets. Along with his publishing ventures he was the owner of a small advertising and public relations agency specializing in tourism accounts. </li></ul><ul><li>David is currently serving his third term as Chairperson of the Coastal Network Cooperative. He was a founding member of the Richmond Motorcoach Network. David has served on the Myrtle Beach Area Convention Bureau Committee and was the Travel South 2007 Showcase Host Committee Chairperson. </li></ul><ul><li>He is a much sought after speaker and seminar facilitator. His signature programs, “More Press Less Stress.”, “The Bus Stops Here” and “ All Packaged Up With a Pretty Bow” have been presented to both large and small destination marketing organizations and their partners. </li></ul><ul><li>David is a member of eMarketing Association Network and Professional Writers Forum. His company, Bodle Communications continues to make significant contributions to the tourism industry. </li></ul>
  12. 12. “ More Press Less Stress” Public Relations: An Important Part of Your Marketing Mix <ul><li>The Secret of Getting Ahead is Getting Started. </li></ul><ul><li>Bodle Communications </li></ul><ul><li>(Mailing Address) </li></ul><ul><li>PO Box 9178 </li></ul><ul><li>Myrtle Beach, SC 29578 </li></ul><ul><li>(Shipping Address) </li></ul><ul><li>1025 World Tour Boulevard, #201 </li></ul><ul><li>Myrtle Beach, SC 29579 </li></ul><ul><li>843-997-2880 • [email_address] </li></ul>

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