WordPress intro


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Overview of WordPress

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WordPress intro

  1. 1. David NorthVice President, MBO Partnersdnorth@mbopartners.comBlog: www.northideas.comTwitter: David_NorthWordPressa tool forbuilding websites
  2. 2. Overview• Open Source CMS concepts• Selecting a CMS• WordPress–Overview–Demo–Q&A
  3. 3. CMS• Content Management System• Software that make it possible for auser to manage the content of a website.• Does not require a programmer tomake changes to content.
  4. 4. Open SourceOpen source is a development method forsoftware that harnesses the power of distributedpeer review and transparency of process. Thepromise of open source is better quality, higherreliability, more flexibility, lower cost, and an end topredatory vendor lock-in.– http://www.opensource.org/– Public development team (usually large community)– Managed by some group or committee– Source Code availableA great way to build software
  5. 5. Free SoftwareGeneral Public LicenseFree software is a matter of the users freedomto run, copy, distribute, study, change andimprove the software. More precisely, it meansthat the programs users have the four essentialfreedoms:– the freedom to use the software for any purpose,– the freedom to change the software to suit your needs,– the freedom to share the software with your friends andneighbors, and– the freedom to share the changes you make.http://www.gnu.org/philosophy/free-sw.htmlA great way to get access to good software
  6. 6. Open Source CMS• Number of Popular Open Source CMS– WordPress– Joomla– Drupla• Large passionate user community• Lots of development going on• Lots of free add-ons (plugins, themes)• Lots of free supportGreat tools for building Websites
  7. 7. Selecting a CMS• Ease of Setting up a Simple Site• Ease of Hosting and Installation• Ease of Learning to Configure a More Complex Site• Content Admin Ease of Use• Graphical Flexibility• Structural Flexibility• User Roles and Workflow• Community/ Web 2.0 Functionality• Extending and Integrating• Scalability and Security• Site Maintenance• Support/Community StrengthGood Criteria to evaluate and understand
  8. 8. Selecting a CMS• Most CMSes can be made to do the job• Depending on the job some will be harderto make do the job than others.• They all have their pluses and minuses• WordPress– Easiest to use out of the box– Largest usage and community of users– Largest number of extensionsHow do you decide?Pick one and use it
  9. 9. WordPress• Open Source GPL CMS• Most widely used Open Source CMS– www.wordpress.com – hosted service– www.wordpress.org – download software• Very Large Community• Technical Description– Open Source/GPL Software– PHP, CSS, MySQLA great tool for building Websites
  10. 10. Why is WordPress Great?• Flexible – you can use it in lots of ways• Functional - it provides a wide range of function(plugins)• Look– you can make it look anyway you want(themes)• Easy of use – non-tech user can maintain itthemselves• Fast – quickly set up a site• Support – get good support from WordPresscommunity• FreeNorth Ideas – Seven Reasons Why I like WordPresshttp://www.northideas.com/wordpress_solutions/reason-wordpress/
  11. 11. WordPress CMS functions• Multiple User Roles• Post Workflow process• Post Revision tracking• Custom Post Types and Custom Taxonomies• Custom Menu Structures• Media library• Add in functionality• Flexible page layout and style
  12. 12. Is WordPress A Good CMS• Ease of Setting up a Simple Site *****• Ease of Hosting and Installation *****• Ease of Learning to Configure a More Complex Site ***• Content Admin Ease of Use *****• Graphical Flexibility *****• Structural Flexibility *****• User Roles and Workflow ***• Community/ Web 2.0 Functionality ***• Extending and Integrating ****• Scalability and Security ****• Site Maintenance *****• Support/Community Strength *****
  13. 13. What kind of web sitescan you build with WordPress?• Blog site– www.michellecookseveryday.com• Brochureware site– www.lighthousemedicalclinic.org• Membership site– www.ccfsa.org• Ecommerce site– www.lightmypathministries.com• Magazine site– www.northides.com
  14. 14. What kind of web sitescan you build with WordPress?• Multiple Blog site– Wordpress MU– Wordpress.com• Social Network– Buddy Press (like Facebook)– P2 (like twitter)
  15. 15. Who uses WordPress?• Daily Oklahoman• New York Times• Wall Street Journal• Mashable• Mozzilla• Wired• MTV• Ford• Harvard Law• Cornell• Texas Tech• ZDNet• Flickr• Mark Cuban• Andy Roddick• Martha Stewart• Network Solutions• GE• Livestrong
  16. 16. WordPress Components• WordPress software from www.wordpress.org– Manages Content– Backend system– PHP functions• WordPress Plug-ins – catalog of over 9000– Adds function– PHP, CSS– Fee, Paid support• WordPress Themes - thousands– Displays Content– PHP,CSS– Free, Premium
  17. 17. How to Get Startedwith WordPress?• Read & Watch– www.wordpress.org/– http://ithemes.com/tutorials/– www.wordpress.tv– www.wptavern.com– Books• WordPress for Dummies• WordPress Bible• Come to OKC WP user group meeting• Try it out
  18. 18. Seven Steps to building aWordPress site1. Plan Site2. Install WordPress3. Setup WordPress4. Select Theme5. Install Plug-ins6. Do SEO7. Add Content
  19. 19. Planning a Site– Purpose of the site– Audience of the site– Message to users from the site– What can users do at the site– Site Map– Post Types and Taxonomies• Categories/Tags• Post Types/Taxonomies
  20. 20. Planning a SiteExample: OKC Disc Dog– Purpose of the site• To provide information to and encourage participate ofthe members of the OKC Disc Dog Club– Audience of the site• Club members• Potential club members• People interested in the sport of Disc Dog– Message to Users from the site• Disc Dog is fun, popular, exciting• Disc Dog club is fun, helpful, skilled, knowledgeable
  21. 21. Planning a SiteExample: OKC Disc Dog– What can users do at the site• Display content:– About club– About disc dog– Coming events» Club meetings/practice» Contests– Results– Records– News– About local dogs and owners– Training info– Pictures• Send updates to registered users• Collect info on people interested in joining
  22. 22. Planning a SiteExample: OKC Disc Dog– Site MapHomeAboutDisc DogAboutOKC ClubEvents GalleryMemberFormRecords ResourcesClub NewsDisc DogNewsFeatures
  23. 23. Planning a SiteExample: OKC Disc Dog– Post Types and Taxonomies• Categories (TOC)/Tags (Index)– Club News– Disc Dog News– Training– Competition Results• Post Types/Taxonomies– Dogs– Events
  24. 24. Installing WordPress– Selecting a Host• Requirements: PHP 4.3 and MySQL 4.1.2• http://codex.wordpress.org/Hosting_WordPress– Selecting an domain– Installing WordPress• Manual Install - 5 minute install• http://codex.wordpress.org/Installing_WordPress• Auto Install - Simple Scripts/Fanstastico Install• Get Admin password
  25. 25. Installing WordPressExample: OKC Disc Dog– Selecting a Host– Selecting an domain• New site: www.okcdiscdogs.com• Point URL to site location– Installing WordPress• 5 minute install• One click - Simple Scripts/Fanstastico Install
  26. 26. Setting up WordPress– Set up users and change admin– Set Site Name– Set Site description– Set Blog URL– Set Permalink plan– Set Date and Time– Set search engine access
  27. 27. Setting up WordPressExample: OKC Disc Dog– Set Users• Add users and change admin password– Set General/Site Name• OKC Disc Dog– Set General/Site description• Promoting the sport of disc dog in the OKC area– Set General/Blog URL• www.okcdiscdog.com– Set General/Date and Time• Format, week start– Set Permalink• /%category%/%postname%/– Set Privacy• Set to no access until ready
  28. 28. Select a Theme– Where do you get theme• Free – Wordpress.org• Buy – iThemes• Create - Artisteer– What is important about the theme• Gives you the look that communicates themessage• Gives you the functions you need– Install and Activate
  29. 29. Select a ThemeExample: OKC Disc Dog– Where do you get theme• Create – Artisteer– Install and Activate
  30. 30. Install Plug-ins– Where do you get plugins• Fee – WordPress.org• Buy - Pluginbuddy.com• Build – for programmers– What plugins do you need• Basic• Special Functions
  31. 31. Install Plug-insExample: OKC Disc Dog– Standard• Editing – Tiny MCE Advanced• SEO – HeadSpace2, SEO Slugs• Promotion – Sociable, Twitter Tools• Spam - Akismet• Backup - BackupBuddy• XML Site Map - Google XML Site Map• Email subscription - Subscribe2• Host test - ServerBuddy- Special Functions- Gallery Display - WordPress Gallery Slideshow- Email Subscription – Subscribe2- Membership Form – Gravity Forms- Events - Events Manager- Links - Blogroll Links
  32. 32. Do SEO– Plan SEO• Site Description/ Keywords– Set up standard on site SEO• Permalinks• Set up SEO Plugin• Meta data• Write good Post/Page Titles• Related Posts• Following– Set up off site SEO• Links to site from other sites– Set up Stats• WordPress Stats (Plug-in)• Google Analytics (Plug-in)
  33. 33. Do SEOExample: OKC Disc Dog– Plan SEO• Site Description -• Site Keywords -– Set up standard on site SEO• Permalinks - done• Set up SEO Plugin– Descriptions– Meta data• Write good Post/Page Titles• Related Posts• Following– Set up off site SEO• Links to site from other sites– Set up Stats• WordPress Stats (Plug-in)• Google Analytics (Plugi-n)
  34. 34. Add Content– Add Pages• Page Title– Add Posts• Add Categories• Post Titles• Post Conant
  35. 35. Add ContentExample: OKC Disc Dog– Add Pages– Add Posts• Add Categories
  36. 36. WordPress Demo• Install• Install theme• Install plug-in• Making a post• Making a page