A Guide
To
Social Media
Paid Advertisement
When we think of paid advertisements, search engines like
Google and Bing come first to our minds.
This is quite obvious a...
Facebook Paid Advertisements
Setting up a Facebook campaign is as easy as setting up
any traditional PPC campaign: log in ...
Benefits of Facebook PPC Ads
You can reach different pages, events, groups and
applications.
Increases your brand reputati...
LinkedIn Ad Campaign
Create A New Ad Campaign
To create a new ad campaign, go to: LinkedIn Ads. Select New Ad
Campaign and...
Write Your Ad Copy
Before writing an ad copy, you must decide what will be your
landing page. Here are some important fact...
Target Your Ad
You can target your ad to specific groups, gender, site etc. This
will help you to get more relevant clicks...
Twitter Paid Ads
Why Twitter ads become popular these days?
You can target specific Geographic region
Interests and Gender...
Types of promotions Twitter offers:
Promoted Tweets
It works for individual promoted tweets. The advertisers have to pay a...
Designed by: Debojyoti Ghosh
Working For The ETS India
Follow us on Twitter and Like our Facebook Page
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A Guide To Social Media Paid Advertisement

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A guide to pay per click campaign with social media sites like Facebook, Twitter & LinkedIn.

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A Guide To Social Media Paid Advertisement

  1. 1. A Guide To Social Media Paid Advertisement
  2. 2. When we think of paid advertisements, search engines like Google and Bing come first to our minds. This is quite obvious as these are all extremely famous and every Internet users know their names. But did anyone think of running a PPC ad campaign without Google and Bing? Now that's a million dollar question! There are a few social networking sites: Facebook Twitter LinkedIn
  3. 3. Facebook Paid Advertisements Setting up a Facebook campaign is as easy as setting up any traditional PPC campaign: log in and click 'Advertise.' Now, you have to figure out whom to target. Options include: Location Demographics (age, gender, language, relationships) Likes and Interests Education and work Connections on Facebook
  4. 4. Benefits of Facebook PPC Ads You can reach different pages, events, groups and applications. Increases your brand reputation Test your ads with multiple ad copies Offers free conversion tracking, which is important for any ad campaign
  5. 5. LinkedIn Ad Campaign Create A New Ad Campaign To create a new ad campaign, go to: LinkedIn Ads. Select New Ad Campaign and Start New. Select Your Language You can select the language of your ad. LinkedIn supports many languages including English, French, Spanish and German. Choose Media Type LinkedIn supports two media types; basic text ad and a video ad. The length of the videos should not exceed 30 seconds.
  6. 6. Write Your Ad Copy Before writing an ad copy, you must decide what will be your landing page. Here are some important factors to know: Ad Headline - The headline of the ad copy should not exceed 25 characters. Ad Body - The body of the ad copy should not have more than 75 characters. You can tweak your ads for different visitors. Call-to-Action (CTA): If you have an actionable CTA within the ad copy, it will improve your CTR.
  7. 7. Target Your Ad You can target your ad to specific groups, gender, site etc. This will help you to get more relevant clicks, which will eventually increase the conversion. These are the limits you can target: Location Company Job Title School Skills Group Gender Age
  8. 8. Twitter Paid Ads Why Twitter ads become popular these days? You can target specific Geographic region Interests and Gender wise vary your ads Add keywords in tweets Target mobile or desktop devices You can promote posts, tweets and also trends
  9. 9. Types of promotions Twitter offers: Promoted Tweets It works for individual promoted tweets. The advertisers have to pay a bid price when another Twitter user replies, re-tweets or favors their tweets. There are three targeting options in promoted tweets: search results, homepage feed and your profile. Promoted Trends Here the advertiser has to contact Twitter directly to purchase a particular promoting trend. Twitter will notify the trends with 'Who To Follow' section, which is present at the top of the Twitter account. This will be very beneficial for gaining followers. Promoted Accounts Similar to promoting your Facebook page, promoting Twitter account will help to increase your business or brand. There is a great chance that your content will get shared, if you have a large fan base. Even if you rarely convert your leads into sales, a large outreach is always great for branding.
  10. 10. Designed by: Debojyoti Ghosh Working For The ETS India Follow us on Twitter and Like our Facebook Page

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