3 Real Twitter Case Studies

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3 in 15 Three fast paced, real world examples of big brands using Twitter 2.25.2009
Example #1: Covering an event
- Determine who will tweet
- Follow the right people
- Create your hashtag
- Include multimedia
- Ask questions
- Respond
- Track results
Example #1: Covering your event
Example #2: Product Support
Example #2: Product Support
- Determine resources
- Assemble the right team
- Monitor
- Create issues mgmt process
- Thank existing customers
- Example #3: Full Integration
Example #3: Full Integration
- Collect your assets
- Create a calendar & guidelines
- Determine role(s) & process
- Know your role/tone
- Legally approved messaging
- Point to other assets
- Engage the community
- To Tweet or Not To Tweet
To Tweet or Not To Tweet
- Have a strategy
- Set goals
- Who’s talking
- What are the guidelines
- How often?
- Grow it organically
- Track and measure everything
- Thank you :)
Thank you :) David Binkowski SVP, Word of Mouth Marketing MS&L Worldwide [email_address] twitter: dbinkowski