3 Real Twitter Case Studies

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This presentation was given by David Binkowski at the Twitter Immersion session on February 26, 2009 at MS&L Worldwide in New York. It goes through three examples of clients who are engaging the Twitter community and some tips for companies looking to join the conversation.

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3 Real Twitter Case Studies

  1. 1. 3 in 15 Three fast paced, real world examples of big brands using Twitter 2.25.2009
  2. 2. Example #1: Covering an event
  3. 3. <ul><li>Determine who will tweet </li></ul><ul><li>Follow the right people </li></ul><ul><li>Create your hashtag </li></ul><ul><li>Include multimedia </li></ul><ul><li>Ask questions </li></ul><ul><li>Respond </li></ul><ul><li>Track results </li></ul>Example #1: Covering your event
  4. 4. Example #2: Product Support
  5. 5. Example #2: Product Support <ul><li>Determine resources </li></ul><ul><li>Assemble the right team </li></ul><ul><li>Monitor </li></ul><ul><li>Create issues mgmt process </li></ul><ul><ul><li>Close the loop </li></ul></ul><ul><li>Thank existing customers </li></ul>
  6. 8. <ul><li>Example #3: Full Integration </li></ul>
  7. 9. Example #3: Full Integration <ul><li>Collect your assets </li></ul><ul><li>Create a calendar & guidelines </li></ul><ul><li>Determine role(s) & process </li></ul><ul><li>Know your role/tone </li></ul><ul><li>Legally approved messaging </li></ul><ul><li>Point to other assets </li></ul><ul><ul><li>When applicable </li></ul></ul><ul><li>Engage the community </li></ul>
  8. 12. <ul><li>To Tweet or Not To Tweet </li></ul>
  9. 13. To Tweet or Not To Tweet <ul><li>Have a strategy </li></ul><ul><li>Set goals </li></ul><ul><li>Who’s talking </li></ul><ul><ul><li>In-house or agency </li></ul></ul><ul><ul><li>Team approach or individual </li></ul></ul><ul><li>What are the guidelines </li></ul><ul><li>How often? </li></ul><ul><ul><li>Calendar, events, etc </li></ul></ul><ul><li>Grow it organically </li></ul><ul><li>Track and measure everything </li></ul><ul><ul><li>Pre and post </li></ul></ul>
  10. 14. <ul><li>Thank you :) </li></ul>
  11. 15. Thank you :) David Binkowski SVP, Word of Mouth Marketing MS&L Worldwide [email_address] twitter: dbinkowski

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