3 in 15 Three fast paced, real world examples of big brands using Twitter 2.25.2009

Example #1: Covering an event

Determine who will tweet Follow the right people Create your hashtag Include multimedia Ask questions Respond Track results Example #1: Covering your event

Determine who will tweet

Follow the right people

Create your hashtag

Include multimedia

Ask questions

Respond

Track results

Example #2: Product Support

Example #2: Product Support Determine resources Assemble the right team Monitor Create issues mgmt process Close the loop Thank existing customers

Determine resources

Assemble the right team

Monitor

Create issues mgmt process

Close the loop

Thank existing customers

Example #3: Full Integration

Example #3: Full Integration

Example #3: Full Integration Collect your assets Create a calendar & guidelines Determine role(s) & process Know your role/tone Legally approved messaging Point to other assets When applicable Engage the community

Collect your assets

Create a calendar & guidelines

Determine role(s) & process

Know your role/tone

Legally approved messaging

Point to other assets

When applicable

Engage the community

To Tweet or Not To Tweet

To Tweet or Not To Tweet

To Tweet or Not To Tweet Have a strategy Set goals Who’s talking In-house or agency Team approach or individual What are the guidelines How often? Calendar, events, etc Grow it organically Track and measure everything Pre and post

Have a strategy

Set goals

Who’s talking

In-house or agency

Team approach or individual

What are the guidelines

How often?

Calendar, events, etc

Grow it organically

Track and measure everything

Pre and post

Thank you :)

Thank you :)

Thank you :) David Binkowski SVP, Word of Mouth Marketing MS&L Worldwide [email_address] twitter: dbinkowski