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The Strategic Designer Brand Strategy Development Workshop

by on Jul 17, 2012

  • 3,320 views

This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand ...

This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.

Refine your organizations positioning
Learn the methodology for developing a strategic branding
Link your organizations goals to its behaviors
Align stakeholders and build internal support for the brand

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The Strategic Designer Brand Strategy Development Workshop The Strategic Designer Brand Strategy Development Workshop Presentation Transcript