LinkedIn for Professionals – AICC 2012            LinkedIn for Professionals         Luke Jamieson, Director – Online Mark...
LinkedIn for Professionals – AICC 2012        What is LinkedIn?
LinkedIn for Professionals – AICC 2012What is LinkedIn?      •   Social Network for professionals      •   Build contacts,...
LinkedIn for Professionals – AICC 2012History of LinkedIn      • Thought up in 2002 in Reid Hoffman’s (cofounder)        l...
LinkedIn for Professionals – AICC 2012History of LinkedIn      • 3 million members March 2012 in Australia      • In 2011 ...
LinkedIn for Professionals – AICC 2012
LinkedIn for Professionals – AICC 2012What does it all mean?      • Stats are great, but what does it mean for me?
LinkedIn for Professionals – AICC 2012What does it all mean?      • It means that there is an ever-increasing database    ...
LinkedIn for Professionals – AICC 2012What does it all mean?      • Most people only use about 5% of LinkedIn’s        fun...
LinkedIn for Professionals – AICC 2012Does this sound like you?      •   Most people with LinkedIn signed up;      •   Add...
LinkedIn for Professionals – AICC 2012Does this sound like you?      • LinkedIn are helpful, they made this…      • http:/...
LinkedIn for Professionals – AICC 2012
LinkedIn for Professionals – AICC 2012Some facts on how LinkedIn is used:      • Used a lot by recruiters & marketers – fr...
LinkedIn for Professionals – AICC 2012
LinkedIn for Professionals – AICC 2012Did you know?      • You can get recommendations & references?      • You can pay to...
LinkedIn for Professionals – AICC 2012Did you know?      • You can optimise your profile for SEO?      • You can create a ...
LinkedIn for Professionals – AICC 2012Did you know?      •   There are paid professional options      •   See who’s viewed...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • Have a complete profile:          • ...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • Have a complete profile:          • ...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      •   Actively monitor and engage with c...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      LinkedIn etiquette:      • Don’t rando...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • Post statuses / links to website & b...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • New sections          • Certificatio...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • Optimising          • Give yourself ...
LinkedIn for Professionals – AICC 2012
LinkedIn for Professionals – AICC 2012
LinkedIn for Professionals – AICC 2012Social Media (Survey of 5000 websites):
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • Company profile          • Create a ...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • Company profile      • Can add your ...
LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?      • If branding is important ensure cons...
LinkedIn for Professionals – AICC 2012Advertising on LinkedIn  • Display Ads
LinkedIn for Professionals – AICC 2012Advertising on LinkedIn  • Text Ads  • Constantly testing & changing!
LinkedIn for Professionals – AICC 2012Advertising on LinkedIn  • Target demographics      – CEOs      – Marketing Departme...
LinkedIn for Professionals – AICC 2012LinkedIn Today - News
LinkedIn for Professionals – AICC 2012LinkedIn Today  • News most shared by people in your industry  • Takes into account ...
LinkedIn for Professionals – AICC 2012LinkedIn Today  • The best part?
LinkedIn for Professionals – AICC 2012LinkedIn Today  • The best part?  • YOU can appear there!
LinkedIn for Professionals – AICC 2012LinkedIn Today  • How?
LinkedIn for Professionals – AICC 2012LinkedIn Today  • How?  • By adding LinkedIn share button to your    website, blog, ...
LinkedIn for Professionals – AICC 2012LinkedIn Today  • How?
LinkedIn for Professionals – AICC 2012LinkedIn Today  • How?
Online Marketing Master Class – AICC 2012LinkedIn Today  • Live Example  • http://www.linkedin.com/today/online_media    ?...
Online Marketing Master Class – AICC 2012Jobs  • Post positions  • Look for new jobs!  • http://www.linkedin.com/jobs?disp...
LinkedIn for Professionals – AICC 2012Jobs  • Save searches – automate with emails  • Get premium and search easier, faste...
LinkedIn for Professionals – AICC 2012Summary / Key Takeaways • Have a complete & professional profile • Look around, fami...
LinkedIn for Professionals – AICC 2012Questions?
LinkedIn for Professionals – AICC 2012              • www.dbgtechnologies.com.au              • Twitter.com/lukeyj        ...
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LinkedIn For Professionals

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Early in 2012, Luke our Director of Online Marketing gave a presentation for the Australia-Israel Chamber of Commerce.

His presentation was on how professionals can leverage LinkedIn for business success.

The presentation discussed history, stats, & features of this social network.

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LinkedIn For Professionals

  1. 1. LinkedIn for Professionals – AICC 2012 LinkedIn for Professionals Luke Jamieson, Director – Online Marketing
  2. 2. LinkedIn for Professionals – AICC 2012 What is LinkedIn?
  3. 3. LinkedIn for Professionals – AICC 2012What is LinkedIn? • Social Network for professionals • Build contacts, find jobs & answer questions • If Facebook is a bbq, LinkedIn is networking event • Last year recorded a revenue of $522 million, up 115% on the previous year
  4. 4. LinkedIn for Professionals – AICC 2012History of LinkedIn • Thought up in 2002 in Reid Hoffman’s (cofounder) lounge room • Launched May 5, 2003 • After one month had 4,000 members • More than 150 million members worldwide • Now more than 2 members added per second
  5. 5. LinkedIn for Professionals – AICC 2012History of LinkedIn • 3 million members March 2012 in Australia • In 2011 – 4.2 billion professional related searches • Management team now includes staff from Google, PayPal, Yahoo, Microsoft and TiVo • As of late last year, LinkedIn had 1000 full time employees.
  6. 6. LinkedIn for Professionals – AICC 2012
  7. 7. LinkedIn for Professionals – AICC 2012What does it all mean? • Stats are great, but what does it mean for me?
  8. 8. LinkedIn for Professionals – AICC 2012What does it all mean? • It means that there is an ever-increasing database of clients, networks, prospects and research data available at your fingertips! • The interesting part…
  9. 9. LinkedIn for Professionals – AICC 2012What does it all mean? • Most people only use about 5% of LinkedIn’s functionality!
  10. 10. LinkedIn for Professionals – AICC 2012Does this sound like you? • Most people with LinkedIn signed up; • Added their work • Added some basic details • Connected with a few friends • Never logged in again • Sound familiar?
  11. 11. LinkedIn for Professionals – AICC 2012Does this sound like you? • LinkedIn are helpful, they made this… • http://learn.linkedin.com/new-users/ • And this… • http://learn.linkedin.com/ • In fact…
  12. 12. LinkedIn for Professionals – AICC 2012
  13. 13. LinkedIn for Professionals – AICC 2012Some facts on how LinkedIn is used: • Used a lot by recruiters & marketers – free research. • 80% of all jobs in US now filled through LinkedIn • Used to see ways to connect – I tried Richard Branson…
  14. 14. LinkedIn for Professionals – AICC 2012
  15. 15. LinkedIn for Professionals – AICC 2012Did you know? • You can get recommendations & references? • You can pay to advertise? • You can write status updates like Facebook and also link automatically to your Twitter & Facebook pages? • News stories are targeted to your skills profiles and groups you’ve joined?
  16. 16. LinkedIn for Professionals – AICC 2012Did you know? • You can optimise your profile for SEO? • You can create a company profile and list your products & services? • You can ask and answer questions in the Q&A section? • You can search by name, skillset, company and many other factors?
  17. 17. LinkedIn for Professionals – AICC 2012Did you know? • There are paid professional options • See who’s viewed your profile • See how people look at your profile • Get people’s details without common connections • Let’s check out Luke’s profile http://au.linkedin.com/in/lukej
  18. 18. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?
  19. 19. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Have a complete profile: • Professional profile image – not fishing! • Use your real name • Have a catchy tagline / headline • Show all your relevant experience • List your education • List your websites
  20. 20. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Have a complete profile: • Catchy executive summary • Add specialties, skills & interests • Join groups • Specify what offers you’re looking for – Get back in touch – Recruitment / Jobs – Business deals
  21. 21. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Actively monitor and engage with connections • Follow up & build relationships • Join / engage in Groups • Know when people change jobs / positions • Research how to make connections with prospects
  22. 22. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? LinkedIn etiquette: • Don’t randomly add people you don’t know! • Request an introduction instead and ALWAYS write a personalised message when you add someone you have met / know.
  23. 23. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Post statuses / links to website & blog content that is useful to your connections / prospective clients. • Not the place to talk about lunch
  24. 24. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • New sections • Certifications – list any certificates, courses and other qualifications • Publications – any articles, news or publications you’ve authored or contributed to • Projects – key projects you’ve been involved in • Honours and Awards – show off your achievements
  25. 25. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Optimising • Give yourself a friendly URL • Add 3 links to your websites • Optimise links • Lets take a look how http://au.linkedin.com/in/lukej
  26. 26. LinkedIn for Professionals – AICC 2012
  27. 27. LinkedIn for Professionals – AICC 2012
  28. 28. LinkedIn for Professionals – AICC 2012Social Media (Survey of 5000 websites):
  29. 29. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Company profile • Create a company profile (linked from your profile) • People can choose to “follow” your company • Add products & services • http://www.linkedin.com/company/468030?trk=t yah
  30. 30. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Company profile • Can add your blog, automatically shares latest posts on your company page and with your followers. • Can add cool feature images
  31. 31. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • If branding is important ensure consistency. • Some companies have internal staff photos they promote, official position titles & rules about what information can be posted online.
  32. 32. LinkedIn for Professionals – AICC 2012Advertising on LinkedIn • Display Ads
  33. 33. LinkedIn for Professionals – AICC 2012Advertising on LinkedIn • Text Ads • Constantly testing & changing!
  34. 34. LinkedIn for Professionals – AICC 2012Advertising on LinkedIn • Target demographics – CEOs – Marketing Departments – Income Brackets – And much more
  35. 35. LinkedIn for Professionals – AICC 2012LinkedIn Today - News
  36. 36. LinkedIn for Professionals – AICC 2012LinkedIn Today • News most shared by people in your industry • Takes into account your groups, skills and companies you follow • Great way to keep on top of what’s happening
  37. 37. LinkedIn for Professionals – AICC 2012LinkedIn Today • The best part?
  38. 38. LinkedIn for Professionals – AICC 2012LinkedIn Today • The best part? • YOU can appear there!
  39. 39. LinkedIn for Professionals – AICC 2012LinkedIn Today • How?
  40. 40. LinkedIn for Professionals – AICC 2012LinkedIn Today • How? • By adding LinkedIn share button to your website, blog, articles (also great for SEO)
  41. 41. LinkedIn for Professionals – AICC 2012LinkedIn Today • How?
  42. 42. LinkedIn for Professionals – AICC 2012LinkedIn Today • How?
  43. 43. Online Marketing Master Class – AICC 2012LinkedIn Today • Live Example • http://www.linkedin.com/today/online_media ?trk=tod-ind-tnav-113
  44. 44. Online Marketing Master Class – AICC 2012Jobs • Post positions • Look for new jobs! • http://www.linkedin.com/jobs?displayHome= &trk=hb_tab_findjobs
  45. 45. LinkedIn for Professionals – AICC 2012Jobs • Save searches – automate with emails • Get premium and search easier, faster and save more, learn more
  46. 46. LinkedIn for Professionals – AICC 2012Summary / Key Takeaways • Have a complete & professional profile • Look around, familiarise yourself with all the tools • Log in regularly and nurture connections & leads • Use for new client, staff research
  47. 47. LinkedIn for Professionals – AICC 2012Questions?
  48. 48. LinkedIn for Professionals – AICC 2012 • www.dbgtechnologies.com.au • Twitter.com/lukeyj • Twitter.com/dbgtechnologies • http://au.linkedin.com/in/lukej • Phone 1300 723 618
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