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LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
LinkedIn For Professionals
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LinkedIn For Professionals

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Early in 2012, Luke our Director of Online Marketing gave a presentation for the Australia-Israel Chamber of Commerce. …

Early in 2012, Luke our Director of Online Marketing gave a presentation for the Australia-Israel Chamber of Commerce.

His presentation was on how professionals can leverage LinkedIn for business success.

The presentation discussed history, stats, & features of this social network.

Published in: Technology, Business
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  • 1. LinkedIn for Professionals – AICC 2012 LinkedIn for Professionals Luke Jamieson, Director – Online Marketing
  • 2. LinkedIn for Professionals – AICC 2012 What is LinkedIn?
  • 3. LinkedIn for Professionals – AICC 2012What is LinkedIn? • Social Network for professionals • Build contacts, find jobs & answer questions • If Facebook is a bbq, LinkedIn is networking event • Last year recorded a revenue of $522 million, up 115% on the previous year
  • 4. LinkedIn for Professionals – AICC 2012History of LinkedIn • Thought up in 2002 in Reid Hoffman’s (cofounder) lounge room • Launched May 5, 2003 • After one month had 4,000 members • More than 150 million members worldwide • Now more than 2 members added per second
  • 5. LinkedIn for Professionals – AICC 2012History of LinkedIn • 3 million members March 2012 in Australia • In 2011 – 4.2 billion professional related searches • Management team now includes staff from Google, PayPal, Yahoo, Microsoft and TiVo • As of late last year, LinkedIn had 1000 full time employees.
  • 6. LinkedIn for Professionals – AICC 2012
  • 7. LinkedIn for Professionals – AICC 2012What does it all mean? • Stats are great, but what does it mean for me?
  • 8. LinkedIn for Professionals – AICC 2012What does it all mean? • It means that there is an ever-increasing database of clients, networks, prospects and research data available at your fingertips! • The interesting part…
  • 9. LinkedIn for Professionals – AICC 2012What does it all mean? • Most people only use about 5% of LinkedIn’s functionality!
  • 10. LinkedIn for Professionals – AICC 2012Does this sound like you? • Most people with LinkedIn signed up; • Added their work • Added some basic details • Connected with a few friends • Never logged in again • Sound familiar?
  • 11. LinkedIn for Professionals – AICC 2012Does this sound like you? • LinkedIn are helpful, they made this… • http://learn.linkedin.com/new-users/ • And this… • http://learn.linkedin.com/ • In fact…
  • 12. LinkedIn for Professionals – AICC 2012
  • 13. LinkedIn for Professionals – AICC 2012Some facts on how LinkedIn is used: • Used a lot by recruiters & marketers – free research. • 80% of all jobs in US now filled through LinkedIn • Used to see ways to connect – I tried Richard Branson…
  • 14. LinkedIn for Professionals – AICC 2012
  • 15. LinkedIn for Professionals – AICC 2012Did you know? • You can get recommendations & references? • You can pay to advertise? • You can write status updates like Facebook and also link automatically to your Twitter & Facebook pages? • News stories are targeted to your skills profiles and groups you’ve joined?
  • 16. LinkedIn for Professionals – AICC 2012Did you know? • You can optimise your profile for SEO? • You can create a company profile and list your products & services? • You can ask and answer questions in the Q&A section? • You can search by name, skillset, company and many other factors?
  • 17. LinkedIn for Professionals – AICC 2012Did you know? • There are paid professional options • See who’s viewed your profile • See how people look at your profile • Get people’s details without common connections • Let’s check out Luke’s profile http://au.linkedin.com/in/lukej
  • 18. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn?
  • 19. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Have a complete profile: • Professional profile image – not fishing! • Use your real name • Have a catchy tagline / headline • Show all your relevant experience • List your education • List your websites
  • 20. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Have a complete profile: • Catchy executive summary • Add specialties, skills & interests • Join groups • Specify what offers you’re looking for – Get back in touch – Recruitment / Jobs – Business deals
  • 21. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Actively monitor and engage with connections • Follow up & build relationships • Join / engage in Groups • Know when people change jobs / positions • Research how to make connections with prospects
  • 22. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? LinkedIn etiquette: • Don’t randomly add people you don’t know! • Request an introduction instead and ALWAYS write a personalised message when you add someone you have met / know.
  • 23. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Post statuses / links to website & blog content that is useful to your connections / prospective clients. • Not the place to talk about lunch
  • 24. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • New sections • Certifications – list any certificates, courses and other qualifications • Publications – any articles, news or publications you’ve authored or contributed to • Projects – key projects you’ve been involved in • Honours and Awards – show off your achievements
  • 25. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Optimising • Give yourself a friendly URL • Add 3 links to your websites • Optimise links • Lets take a look how http://au.linkedin.com/in/lukej
  • 26. LinkedIn for Professionals – AICC 2012
  • 27. LinkedIn for Professionals – AICC 2012
  • 28. LinkedIn for Professionals – AICC 2012Social Media (Survey of 5000 websites):
  • 29. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Company profile • Create a company profile (linked from your profile) • People can choose to “follow” your company • Add products & services • http://www.linkedin.com/company/468030?trk=t yah
  • 30. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • Company profile • Can add your blog, automatically shares latest posts on your company page and with your followers. • Can add cool feature images
  • 31. LinkedIn for Professionals – AICC 2012How to squeeze the most out of LinkedIn? • If branding is important ensure consistency. • Some companies have internal staff photos they promote, official position titles & rules about what information can be posted online.
  • 32. LinkedIn for Professionals – AICC 2012Advertising on LinkedIn • Display Ads
  • 33. LinkedIn for Professionals – AICC 2012Advertising on LinkedIn • Text Ads • Constantly testing & changing!
  • 34. LinkedIn for Professionals – AICC 2012Advertising on LinkedIn • Target demographics – CEOs – Marketing Departments – Income Brackets – And much more
  • 35. LinkedIn for Professionals – AICC 2012LinkedIn Today - News
  • 36. LinkedIn for Professionals – AICC 2012LinkedIn Today • News most shared by people in your industry • Takes into account your groups, skills and companies you follow • Great way to keep on top of what’s happening
  • 37. LinkedIn for Professionals – AICC 2012LinkedIn Today • The best part?
  • 38. LinkedIn for Professionals – AICC 2012LinkedIn Today • The best part? • YOU can appear there!
  • 39. LinkedIn for Professionals – AICC 2012LinkedIn Today • How?
  • 40. LinkedIn for Professionals – AICC 2012LinkedIn Today • How? • By adding LinkedIn share button to your website, blog, articles (also great for SEO)
  • 41. LinkedIn for Professionals – AICC 2012LinkedIn Today • How?
  • 42. LinkedIn for Professionals – AICC 2012LinkedIn Today • How?
  • 43. Online Marketing Master Class – AICC 2012LinkedIn Today • Live Example • http://www.linkedin.com/today/online_media ?trk=tod-ind-tnav-113
  • 44. Online Marketing Master Class – AICC 2012Jobs • Post positions • Look for new jobs! • http://www.linkedin.com/jobs?displayHome= &trk=hb_tab_findjobs
  • 45. LinkedIn for Professionals – AICC 2012Jobs • Save searches – automate with emails • Get premium and search easier, faster and save more, learn more
  • 46. LinkedIn for Professionals – AICC 2012Summary / Key Takeaways • Have a complete & professional profile • Look around, familiarise yourself with all the tools • Log in regularly and nurture connections & leads • Use for new client, staff research
  • 47. LinkedIn for Professionals – AICC 2012Questions?
  • 48. LinkedIn for Professionals – AICC 2012 • www.dbgtechnologies.com.au • Twitter.com/lukeyj • Twitter.com/dbgtechnologies • http://au.linkedin.com/in/lukej • Phone 1300 723 618

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