Making The Connection Part 2 (Government and Citizens)


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Note: This is a marketing presentation by Neighborhood America (
You can’t engage if you can’t connect. “Making the Connection Part 2” expands upon the concepts of Part 1 by introducing social network concepts and solutions into internal and external government-employee and government-citizen collaboration.

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  • Making The Connection Part 2 (Government and Citizens)

    1. 1. Making the Connection (Part 2) Structured Online Communities for Government and Citizen Collaboration
    2. 2. Online Citizen Networks Why social networking? Are you in the network? In the 2008 presidential campaign, voters responded, and exhibited a rising preference and expectation to using the Internet to share information and to communicate. “ In a nation of more than 300 million people, collaborative technology is the currency that people from all walks of life can use to come together and solve problems.” - Jennifer Dorn, Federal Computer Week December 3, 2007
    3. 3. Citizen Networking for Public Engagement It’s about leveraging communication and information sharing. Connect with constituents and employees to create value.
    4. 4. You can’t Engage if You can’t Connect Building community networks is nothing new. Your organization has been building networks with citizens, stakeholders and employees for years. Major investments have been made in relationship building. Your involvement in your existing networks is an asset – an asset that Neighborhood America can help you to leverage among your diverse constituencies. We can help you deepen your relationships and build new ones through the development of your networks in a way that will drive meaningful dialog and collaboration. Policy making and service delivery will be enhanced, and continuous business improvements will lead to cost savings. Are you in the network?
    5. 5. How the Public and Government Work Together <ul><li>The networks can be small or extremely large. They can be made up of groups or individuals. Their focus is to connect, engage and collaborate with members around projects, issues, events, policies, legislation and rulemaking. </li></ul><ul><li>In structured, internal collaborative networks government effectively taps the expert knowledge and ideas of agency employees to identify ROI for public programs and services. Millions of dollars can be carved from budgets by engaging those charged with stewardship of their agencies’ initiatives. In the right environment, issues and ideas are identified, structured discussions are facilitated leading to internal consensus for executive decision making. </li></ul><ul><li>External networks with citizens and stakeholders can provide important feedback on policies and programs. Engaged early and sustained, these networks offer a valuable knowledge source that can help streamline processes and build consensus, especially around difficult decisions. </li></ul>
    6. 6. Which Kind of Collaboration is Right for You? <ul><li>Neighborhood America offers many options for internal and external engagement and collaboration. Our ELAvate platform (engage. listen. act.) offers different levels of collaboration to meet the information and communication needs and requirements of work teams and decision makers. They can be divided into three general categories: </li></ul><ul><ul><li>Public Comment ® -- see Make the Connection </li></ul></ul><ul><ul><li>(Part 1 ) </li></ul></ul><ul><ul><li>Public discussion/debate </li></ul></ul><ul><ul><li>Public choice </li></ul></ul>
    7. 7. Value and ROI to Government and to Citizens Support Decisions Work Team Collaboration Lower Outreach Costs Media and Citizen Relations Manage Crises Manage Project Lifecycles Generate Ideas Share Best Practices Build Consensus Strengthen Relationships Connect with Citizens Emergency Response Streamline Operations Identify ROI Where is the Value in online communities ? [ ]
    8. 8. Gain Insight and Intelligence from Citizens and Employees
    9. 9. Public Engagement Solutions with a High ROI Examples of Best Practices
    10. 10. Support decisions Support Decisions
    11. 11. Lower Outreach Costs Lower outreach costs
    12. 12. Citizens Healthcare Working Group Lower outreach costs “ Town Hall Meeting” Participant Cost $250 per person Online Participants Cost: $7.50 per 60 Town Hall Meetings Participant Cost: $250 per
    13. 13. Lower Outreach Costs Citizens Health Care Working Group Conventional Outreach Method (“town hall”) Cost Higher than those engaged Online* (*Per Person)
    14. 14. Emergency / Crisis Management Emergency / Crisis management Weather Updates Shelter Updates Traffic Alerts Needs for Assistance
    15. 15. Work Team Collaboration Work team collaboration
    16. 16. Work Team Collaboration Work team collaboration
    17. 17. Strengthen citizen relationships Strengthen Stakeholder Relationships
    18. 18. Strengthen citizen relationships Strengthen Stakeholder Relationships
    19. 19. Strengthen citizen relationships Strengthen Citizen Relationships “ Neighborhood America’s innovative solution proved to be the most effective outreach method. But it wasn’t just the increased level of participation that impressed us. It was also the quality of that feedback received.” Tim Baldwin – URS Project Director Increase Public Participation Online Public Comment Public Meetings
    20. 20. Engaging Communities with Interactivity Enhance the Experience with Web 2.0
    21. 21. Enrich interaction with web 2.0 Enrich Interaction with Web 2.0
    22. 22. Enrich interaction with web 2.0 Enrich Interaction with Web 2.0
    23. 23. ELAvate
    24. 24. Mobile Solutions Enhance Public Outreach 84% of U.S. Consumers Never Leave Home Without It <ul><li>Text Messaging </li></ul><ul><li>Polls, Announcements and Advisories </li></ul><ul><li>Mobile Alerts </li></ul><ul><li>Geo & Demo Targeting </li></ul><ul><li>Real-Time Reporting & Tracking </li></ul><ul><li>Event Promotion </li></ul><ul><li>On-Site Events </li></ul><ul><li>Surveys, Call-to-Action </li></ul><ul><li>Online Integration </li></ul><ul><li>Multiple Means of Entry </li></ul><ul><li>Online web, poll, contest and database integration </li></ul><ul><li>Customized storefront </li></ul><ul><li>Mobile Content </li></ul><ul><li>Mobile Web/WAP sites </li></ul><ul><li>Ringtones and Wallpaper </li></ul><ul><li>Video & Applications </li></ul>
    25. 25. Mobile Solutions Provide Additional Options Benefits of Using NA’s MOVO Mobile for Outreach <ul><li>Creates and strengthens awareness of issues, policies, events that leads to stronger relationships and broader participation among constituents </li></ul><ul><li>One-to-one contact supplements one-to-many and offers a more personal touch and outreach </li></ul><ul><li>Provides direct response channel from the citizen when linked with traditional media like the Internet and traditional outreach, e.g., public forum </li></ul><ul><li>Allows you to make outreach interactive and include a call-to-action </li></ul><ul><li>Provides outreach-centric response stats to measure ROI and effectiveness of campaigns </li></ul><ul><li>Yields great response rates (higher than email and direct mail) </li></ul><ul><li>Makes your administration an “innovator” in promoting the programs and services you provide </li></ul>
    26. 26. About Neighborhood America <ul><li>Founded in 1999, privately held, 100 employees </li></ul><ul><li>Named the ‘best social networking solution’ for enterprises by the software industry (2008 CODiE Award) </li></ul><ul><li>Named among the top Global 250 emerging private companies in the technology sector (2008 AlwaysOn) </li></ul><ul><li>Our customers include some of the largest government agencies, consulting firms and private companies in the United States </li></ul><ul><li>We’re the only company that provides a comprehensive and complete infrastructure solution to collect multiple forms of media across multiple devices – including mobile phones – all from one secure, highly engineered, and tested platform </li></ul>Positioning organizations to build dynamic, interactive communities with cutting-edge technology.
    27. 27. Thank You Contact: Dan Bevarly • 239.591.6815 [email_address]