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FL Municipal Clerks Web 2.0 Workshop 101509
 

FL Municipal Clerks Web 2.0 Workshop 101509

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Half-day workshop to Florida Municipal Clerks at their annual meeting. Focus on why to embrace Web 2.0 and how to lead and steward the transition within their administrations

Half-day workshop to Florida Municipal Clerks at their annual meeting. Focus on why to embrace Web 2.0 and how to lead and steward the transition within their administrations

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    FL Municipal Clerks Web 2.0 Workshop 101509 FL Municipal Clerks Web 2.0 Workshop 101509 Presentation Transcript

    • FACC Professional Education Academy 2009 ● Orlando, Florida Collaborative Information & Communication Technologies BEV Com ● aheadofideas.com Public affairs and Civic Engagement for the 21 st Century October 15, 2009
    • October 15, 2009 Learning Objectives
      • Discussion of the basics & concepts surrounding the Web, social
      • media and Gov 2.0
      • Considerations (legal and political) for developing goals for
      • transparency, citizen engagement and inter-departmental
      • cooperation, i.e., (int/ext communication and collaboration)
      • What you should be doing now for your agencies and citizens
      • Understanding of the challenges, obstacles and opportunities that
      • exist to advance online democracy and governance
      • What challenges can I solve now
      BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 Terminology BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 Hypothesis (Citizen Perspective) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Due to unsatisfactory behavior of elected and appointed officials and perceived lack of access to, and attention and response from government to their constituents, citizen approval rating for government and its leaders is low indicated by their apathy, distrust, insecurity and lack of participation.
    • October 15, 2009 Hypothesis (Government Perspective) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Due to the level of criticism and the lack of participation or intellectual response shown by citizens in public policy matters, government displays skepticism and reluctance to increase interaction with constituents especially through unknown, untested new communication technology. Apathy, distrust and insecurity to connect to and collaborate with constituents is the result.
    • October 15, 2009 Existing Factors BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • Public policy making and legislative processes legally and
      • politically require the input and feedback of citizens
      • Historical and traditional methods for public engagement in
      • government processes have diminished in their
      • effectiveness.
      • In the absence of the collective or a representative voice,
      • special interest groups have advanced their influence and
      • their agendas.
      • Question: Does more information lead to more informed
      • decision making?
    • October 15, 2009 Why the Web and social media are critical for advancing and sustaining democratic processes. (1 of 2) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • A Sea Change – Transformation around peoples’ preferences and expectations for communication and for accessing and sharing information
      • The expanding chasm between citizens and government will not be narrowed through conventional or traditional forms of engagement
      • The growing complexity of public policy making in a nation of growing diversity
      • Citizen distractions to and competition for their attention and time impede on their interest or opportunity to participate in their government.
    • October 15, 2009 Why the Web and social media are critical for advancing and sustaining democratic processes. (2 of 2) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 5. Special interest dominance and influence that permeates public policy making today will accelerate and amplify with the Internet and Web 2.0. 6. Traditional Government-Citizen engagement –how citizens and government interact– is not being carried out online 7. Moving from communication as transaction to collaboration as interaction 8. Capturing all the conversations: formal and informal 9. Redefining public comment and accountability with the Internet and the Millennial generation? 10. The need for Replication versus Reinvention
    • October 15, 2009 1. A Sea Change – Transformation of preferences and expectations (Cradle to Grave) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 2. The Chasm between citizens and government BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 1950 2009 2008 – 56.8% 2004 – 37.1%
    • October 15, 2009 3. Growing Complexity of Public Policy BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 4. Citizen Distractions for Engaging Government BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 5. Special Interest Influence BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Representative Democracy?
    • October 15, 2009 6. Traditional Government Citizen Engagement Centric BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Content Access Collaboration
    • October 15, 2009 6. Traditional Government Citizen Engagement Centric BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Content Access Collaboration
    • October 15, 2009 7. Communication: Interaction versus Transaction BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 8. Capturing Formal Communication BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • The Traditional Town Hall Meeting
      • Issue
      • Event
      • Program
      • Policy
      • Project
      • Formal Public Comment with attribution. Informal, one-on-one dialog also possible
    • October 15, 2009 8. Capturing Informal Communication BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
    • October 15, 2009 8. Capturing Informal and Formal Communication BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida School Hedge Barber Church Party Soccer News Media Govt Forum Work Gym BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 8. Capturing Informal and Formal Communication
    • October 15, 2009 8. Web 2.0 can capture both forms of dialog BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida School Hedge Barber Church Party Soccer News Gym Public Forum
    • October 15, 2009 9. Redefining Public Comment BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Real versus Virtual / Attributed versus Anonymous
    • October 15, 2009 10. Replication instead of Reinvention BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • Processes
      • Standards
      • Procedures
    • October 15, 2009 Putting the Solutions to Work (1 of 2) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • What’s the Strategy? Goal?
      • 2. Legal Challenges – Transparency, Open Records
      • 3. Political Challenges for agencies and individuals
      • 4. Your role is to manage not control
      • 5. How important is Moderation, Attribution, Validation ?
      • 6. What’s the cost?
      • 7. Open Source, Proprietary or Build Your Own
    • October 15, 2009 Putting the Solutions to Work (2 of 2) BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 8. What business model to use? - Your own - Existing social network (MySpace, YouTube, Face Book) - Third party facilitator 9. Employee policies interacting in your online environment or in other social networks 10. Where can collaborative technologies be effective in governing (Internally and Externally) 11. How do you measure?
    • October 15, 2009
      • What’s the Strategy? Goal?
      BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • Web 2.0 Checklist
      • Define your project and audience
      • Make your pitch
      • Get support from executive staff
      • Get support from IT
      • Dedicate staff time
      • Decide how to handle comments
      • Ethical considerations
      • Know when to call it quits or a success
    • October 15, 2009 2. Legal Challenges – Transparency, Open Records BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Transparent or Translucent? Challenge to create policies that will provide the boundaries and general rules of engagement Disclosure + Dialog “ If I don’t know who you are, I don’t care what you have to say.”
    • October 15, 2009 3. Political Challenges for agencies and individuals BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Target Audience
      • Increase external awareness of your agency or
      • administration and its activities and services
      • (The advantage of incumbency)
      • Diversify dialog about agency activities and goals
      • Better internal understanding of new technologies
      • Internal creativity and willingness to experiment
      • Peer or industry recognition
      Benefits :
    • October 15, 2009 4. Your role is to manage not control Lifeguard or Cat Herder? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Identify internal and external processes you can apply collaborative technologies (Web 2.0) today that improve governance. What services could be improved and how? How can you save money and how much? Generate internal buy-in and great ideas that increase morale? Make can you build citizenship and improve public participation?
    • October 15, 2009 5. How important is Moderation, Attribution, Validation ? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida 6. What’s the cost? (Think Investment) 7. Open Source, Proprietary or Build Your Own
    • October 15, 2009 8. What business model to use? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • Your own: www.ourcityname.gov
      • Option to build site as a community or include it in your existing site
      2. Existing social network 3. Third party facilitator
    • October 15, 2009 9. Employee Policies BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida “ The social networking sites are not the problem. It’s the employees who are the problem.” Consider existing policies for use of telephones, email also used for personal and business
    • October 15, 2009 10. How do you measure? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida You are a community. Act like one on the Web.
      • The Value
      • Improving Reputation and Relationships ( see hypothesis )
      • Q: If you were to celebrate 100% success a year from now, what would be different about your organization?
      Engagement Relationships R O I
    • October 15, 2009 The “3 Ships” of Democracy BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Citizenship – The role of citizens and civic participation Leadership – The role of directors, elected officials Stewardship – The role of government employees Discussion
    • October 15, 2009 The Municipal Clerk as an agent of change for Online Government BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • What are the communication & information needs and wants of your citizens AND of your public officials?
      • Why would citizens and public officials come to or join the community? Access to data, people and communication: To learn and to be heard
      • Remember Tactics Before Tools
      • Ask your citizens – Engage them (early)
      • Be the Trustee for the public and for your government
    • October 15, 2009 Learning Objectives – Did we cover them? BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida
      • Discussion of the basics & concepts surrounding the Web, social
      • media and Gov 2.0
      • Considerations (legal and political) for developing goals for
      • transparency, citizen engagement and inter-departmental
      • cooperation, i.e., (int/ext communication and collaboration)
      • What you (c)(sh)ould be doing now for your agencies and citizens
      • Understanding of the challenges, obstacles and opportunities that
      • exist to advance online democracy and governance
      • What challenges can I solve now
    • October 15, 2009 You made it! Thank you for your time, attention and input! BEV Com aheadofideas.com Public affairs and Civic Engagement for the 21 st Century FACC Professional Education Academy 2009 • Orlando, Florida Dan Bevarly Bevarly Communications ( BEV Com) www.aheadofideas.com Twitter: @dbevarly LinkedIn: dbevarly 239 . 823 . 1811