The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media

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The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media....And How to Avoid Them!

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The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media

  1. 1. The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media By Danny Bermant, Director of Brainstorm Digital @brainstormdsgn uk.linkedin.com/in/brainstormdigital
  2. 2. What we’ll discuss today • • • • • The 5 Biggest mistakes manufacturers unwittingly make How to avoid them How influencers can act as referrers to new clients How to spot potential leads How to achieve rapid results, even on a small time investment
  3. 3. What are these social networks for?
  4. 4. What matters is finding the right social media platform for your business
  5. 5. What are the 5 biggest mistakes manufacturers inadvertently make?
  6. 6. 1. No Social Media Spokesperson
  7. 7. 2. Senior Executives and Key Account Managers have no visibility
  8. 8. 3. LinkedIn company page is missing or incomplete
  9. 9. 4. Failing to engage with your fans (or your critics)
  10. 10. Failure to make use of Rich Media
  11. 11. Who are influencers and how can they help you?
  12. 12. Influencers may be….. • • • • • • • Existing customers Consumer groups Professional associations Business partners Thought leaders Journalists Bloggers
  13. 13. Influencers can appear in different guises • • • • • Posting comments on user forums Publishing reviews on blogs Conversing with you on LinkedIn groups Sharing your updates on Twitter Uploading videos of your products onto Youtube
  14. 14. How can influencers help you reach new customers?
  15. 15. 1. They’re seen as impartial
  16. 16. 2. They can act as your advocate
  17. 17. 3. They can reach way beyond your existing audience
  18. 18. How can you reach potential leads?
  19. 19. Use social media to “eavesdrop” on potential sales opportunities
  20. 20. Use LinkedIns advanced search to pinpoint exactly who you want to meet
  21. 21. Use influencers in your network to refer you to clients
  22. 22. How can you effectively resource your social media activity?
  23. 23. 1. Schedule content in advance
  24. 24. 2. Delegate a social media spokesperson who is supported by your staff
  25. 25. 3. Have a content calendar
  26. 26. 4. Make sure you have the right tools to do your job
  27. 27. Questions to discuss • • • • • • Who is your target market Who can refer you to new clients? Who can act as an influencer? How would you spot potential opportunities? Does your company have a social media spokesperson? How will you resource your social media campaign?
  28. 28. Are you ready to generate new leads? • How to contact us…. • • • • • • Email: danny@brainstorm-digital.co.uk Website: brainstorm-digital.co.uk Twitter: @bstormdigital Facebook: brainstormdigital LinkedIn: uk.linkedin.com/in/brainstormdigital Youtube: youtube.com/user/brainstormdesignltd

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