Stop worrying start tweeting


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How Twitter can help teaching professionals bring their classes to life

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Stop worrying start tweeting

  1. 1. Stop worrying and start tweeting!How Twitter will help you bring your teaching to lifeWednesday 1st May 2013@brainstormdsgn #JedTech
  2. 2. A bit about me…• Advising schools on how to attract pupils, engage with parentsand make learning fun through use of social media• I do this through…..• Training• Developing a strategy and content• Setting objectives and KPIs• Ongoing mentoring, feedback and reporting
  3. 3. Key Learnings• Setting up your Twitter account• How social media can make learning fun• How to network and collaborate with other teachingprofessionals• Ensuring you have a social media strategy to help you achieveyour goals• How to minimise any potential risks from using social media
  4. 4. Twitter facts• Over 500 million users• Over 340 million updates posted per day.• Profiles can be both branded and personal• You can follow and communicate with anyone(provided they don’t have a protected profile)• Twitter is one big public conversation!• Tweets and profiles can be easily searched. Network with otherteaching professionals - join in the conversation!• Important for reputation management - see what people aresaying about your school!• Stay safe - you can block and report malicious users
  5. 5. Why Twitter?• 140 character limit ideal for short attention spans• Is used by a lot of your pupils and its fast interactive naturemakes learning fun• Is a public conversation, makes it easy for you to keep thepublic informed• By writing engaging tweets, you can share blog posts, images,and even video• It’s a great place to brainstorm with other educationprofessionals for the best ideas• Above all it’s safe. Twitter enables you to block as well as reportmalicious users. Your professional Twitter acccount is separatefrom your personal account
  6. 6. Twitter profiles can be branded orpersonal. You have 160 characters
  7. 7. How your school should be usingTwitter• Your bio must have a USP• Twitter should be a two way communication not just a news feed• Follow thought leaders who can enhance your teaching• Use it to keep parents in the loop• Showcase the school’s achievements e.g. share photos andvideos• Share updates that are on your Facebook page• Share the schools view e.g. blog post from head teacher• Think of ways to promote user generated content:• Use it to enhance your teaching through quizzes, discussions,competitions and even games
  8. 8. Steps to setting up a Twitteraccount• Go to• Enter your full name, email address, and a password• Click Sign up for Twitter• On the next page, you can select a memorable and shortusername• Double-check your name, email address, password, andusername• Click Create my account.You may be asked to complete aCaptcha to let us know that youre human• Twitter will send a confirmation email to the address youentered on sign up, click the link in that email to confirm youremail address and account.
  9. 9. Selecting the right username• Your username is the name your followers use when sending@replies, mentions, and direct messages. It will also form theURL of your Twitter profile page.• You can change your username in your account settings at anytime, as long as the new username is not already in use.• Usernames should be short and memorable as it will need to beincluded in tweets which are only 140 characters
  10. 10. Once you’ve set up your account…• Fill in your bio• Either use a photo of yourself or a logo• Write your first tweet• Don’t follow people before you’ve taken the above steps• Why follow people?!- Because what they say is relevant to you- Because you already have a relationship with them- Because you’d like to develop a relationship with them- Some of these people will follow you back
  11. 11. Help! How do I write a tweet?• Ask a question• Share useful information• Retweet content that’s relevant to your audience• Respond to, comment on things other people say• Include #hashtags, @usernames and hyperlinks where possible• Mention your other social media channels• Share rich media from your school• Share your blog posts• Share external content such as news or vidoes• Mention upcoming events• Repeat all the above (reworded)• Above all Educate - Inform - Engage
  12. 12. For Twitter to work, your updatesneed to be engaging
  13. 13. Find the people you want tofollow using the “discover” tool oruse the search box
  14. 14. To help you come up with greatideas, create a list of your favouritetwitter users
  15. 15. Use keywords, #hashtags and liststo track relevant discussions
  16. 16. Share photos of class activities
  17. 17. You can also embed youtube andvine content
  18. 18. Twitter enables you to block orreport malicious and abusive users
  19. 19. Steps to report malicious users• Bookmark this link:• Go to the offensive tweet, click on “expand”, then click on details• You’ll then have a link to the specific tweet in the URL bar• Copy this link and then paste into the “abusive tweets” formwhere it say “link to tweet”. Fill in the rest of the blanks on theform and you’re good to go.• Ensure you mass report as this is more likely to get results
  20. 20. If there are mass reportsconcerning a particular user, you’remore likely to get results
  21. 21. Do you have a Twitter strategy?• What is your objective?• Key message to get across• Will there be a personal page as well as a school page?• Who is responsible• Job description for those implementing the campaign• Who to target, who to follow and connect with• How will you attract more followers• Guidelines on posting - ratio of educational to conversational posts• Frequency of posting and response times• Where will you source content from?• Content plan• How social will be integrated with other marketing activity• Social media guidelines for staff
  22. 22. Use Hootsuite to schedule tweetsand monitor what people are sayingon Twitter
  23. 23. Google Alerts will notify you on allthe relevant stories
  24. 24. Do you have a social media policyfor your staff?• Tone to be used (serious/playful/non-aggressive etc)• Frequency of posts• Where to source content from• How complaints are dealt with and how quickly• Acceptable contact with pupils and parents• Infringement of copyright• Avoiding conflicts of interest• Rectifying mistakes• Disclosing confidential information• Not damaging the reputation of your schoolExamples to follow:••
  25. 25. Exercise:Create your Twitter strategy• What will you say on your Twitter bio?• What will be the main objective of your Twitter campaign?• Who will you follow and engage with?• Who will be taking responsibility for this?• How will you educate, inform and engage with your audience?
  26. 26. Any questions?• For more info, go to• Social Media for Schools - 1 day course takes place• Tweet me your questions. Include the hashtag #JEdTech tofollow the discussion• Contact me at about an insettraining day