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Social media for business


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How to use Twitter and LinkedIn to attract new business. Presentation given at TrainE-Traide 13th September 2012

How to use Twitter and LinkedIn to attract new business. Presentation given at TrainE-Traide 13th September 2012

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  • 1. The Power of Social Media for Business Thursday September 13th 2012@brainstormdsgn
  • 2. Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
  • 3. How to use Twitter for Business
  • 4. Your Twitter profile is your first opportunity to make an impression
  • 5. Twitter gives you a number of ways to find people to follow. Make sure you follow people for the right reasons
  • 6. By using lists, you can track the most relevant Twitter profiles
  • 7. Twitter makes it easy for you to search relevant conversations in real time
  • 8. Hashtags are a great way to create and track topical discussions
  • 9. To build relationships on Twitter, you need to inform….
  • 10. ….You need to educate…..
  • 11. And most importantly, you need to engage…..
  • 12. Use Twitter to let people know what you’re up to
  • 13. Sometimes it’s ok to blow your own trumpet
  • 14. And occasionally, it’s ok to be personal
  • 15. How to use LinkedIn for business
  • 16. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  • 17. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  • 18. Personalise your LinkedIn recommendation requests
  • 19. LinkedIn makes it easy to add new connections
  • 20. Avoid connecting to people you don’t know
  • 21. Enhancements to your LinkedIn profile (1)
  • 22. Enhancements to your LinkedIn profile (2)
  • 23. Enhancements to your LinkedIn profile (3)
  • 24. Enhancements to your LinkedIn profile (4)
  • 25. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  • 26. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • 27. Many LinkedIn groups give you an opportunity to introduce your business:
  • 28. Use advanced searches to find the people you’d like to do business with
  • 29. LinkedIn also enables you to search by company
  • 30. Once you have found someone, there are a number of ways you can connect with them
  • 31. Any questions?• Follow us on Twitter @brainstormdsgn• Join our LinkedIn group: “Social Media for Business to Business Sales”• Follow our blog