Your SlideShare is downloading. ×
Social media for business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media for business

153
views

Published on

How to use Twitter and LinkedIn to attract new business. Presentation given at TrainE-Traide 13th September 2012

How to use Twitter and LinkedIn to attract new business. Presentation given at TrainE-Traide 13th September 2012

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
153
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Social Media for Business Thursday September 13th 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
  • 2. Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
  • 3. How to use Twitter for Business
  • 4. Your Twitter profile is your first opportunity to make an impression
  • 5. Twitter gives you a number of ways to find people to follow. Make sure you follow people for the right reasons
  • 6. By using lists, you can track the most relevant Twitter profiles
  • 7. Twitter makes it easy for you to search relevant conversations in real time
  • 8. Hashtags are a great way to create and track topical discussions
  • 9. To build relationships on Twitter, you need to inform….
  • 10. ….You need to educate…..
  • 11. And most importantly, you need to engage…..
  • 12. Use Twitter to let people know what you’re up to
  • 13. Sometimes it’s ok to blow your own trumpet
  • 14. And occasionally, it’s ok to be personal
  • 15. How to use LinkedIn for business
  • 16. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  • 17. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  • 18. Personalise your LinkedIn recommendation requests
  • 19. LinkedIn makes it easy to add new connections
  • 20. Avoid connecting to people you don’t know
  • 21. Enhancements to your LinkedIn profile (1)
  • 22. Enhancements to your LinkedIn profile (2)
  • 23. Enhancements to your LinkedIn profile (3)
  • 24. Enhancements to your LinkedIn profile (4)
  • 25. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  • 26. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • 27. Many LinkedIn groups give you an opportunity to introduce your business:
  • 28. Use advanced searches to find the people you’d like to do business with
  • 29. LinkedIn also enables you to search by company
  • 30. Once you have found someone, there are a number of ways you can connect with them
  • 31. Any questions?• Follow us on Twitter @brainstormdsgn• Join our LinkedIn group: “Social Media for Business to Business Sales”• Follow our blog http://www.brainstorm-digital.co.uk

×