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Social media? But were manufacturers!

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Why social media and manufacturing were made for each other.

Why social media and manufacturing were made for each other.

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Social media? But were manufacturers! Social media? But were manufacturers! Presentation Transcript

  •  Why social media and manufacturing were made for each other Thursday 21st November 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
  • Using Twitter to discover as well as share the best ideas in your industry
  • Social is about people buying from people
  • Bios can be very personal
  • 50% of a company’s reputation is driven by the CEO’s reputation
  • Use social media to follow thought leaders…
  • …as well as influencers
  • Klout will help you identify key influencers
  • Use keywords to track relevant discussions
  • Use keywords to track others in the same industry as you
  • Hashtags enable you to track as well as participate in trending discussions
  • Attract a loyal audience on Twitter by informing….
  • ….educating….
  • ….and engaging with your followers
  • Twitter is a powerful tool for promoting CSR
  • Click on “connect” to see who is interacting with you
  • Growing your LinkedIn network in order to gain access to suppliers, clients and new markets
  • LinkedIn is 277% more successful at generating new leads compared to other social media platforms
  • What you say in your professional headline will influence your appearance in search results
  • Pay attention to your professional summary
  • Ensure you have recommendations from the right industries
  • Display relevant articles on your LinkedIn profile
  • Share videos that may help to educate your contacts
  • Share polls to engage with your audience
  • Share papers you have written
  • Search LinkedIn events you could be attending
  • Use your LinkedIn company page to send targeted status updates to your followers
  • You can set up the services page to display different products to different markets
  • The larger your LinkedIn network, the easier it is to get introduced to people you’d like to do business with
  • Use advanced searches to find other professionals
  • Once you have found a contact, there are a number of ways you can connect with them
  • LinkedIn also enables you to search by company
  • Your LinkedIn stats give you detailed info on who has viewed your profile
  • Having the LinkedIn App makes it easy to network with others in your industry
  • LinkedIn Signal enables you to search and monitor relevant discussions
  • Use LinkedIn groups and discussions to develop new client relationships
  • Group discussions enable you to network, brainstorm and do business with others in your industry
  • Open groups will attract people beyond your industry, but can sometimes attract spammers!
  • Closed groups ensure that only relevant contacts from your industry are members
  • Look at LinkedIn stats to determine if a group is right for you
  • By managing your own LinkedIn group, you have another avenue to engage with clients
  • Other social media tools
  • Use Pinterest to showcase manufacturing in action
  • Use Youtube to educate your audience about your products
  • Personalise your business by sharing interviews with senior executives
  • Set out social media guidelines that enable your staff to engage responsibly on social media