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How to use LinkedIn to attract more clients

How to use LinkedIn to attract more clients

Published in Business , Technology
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Transcript

  • 1. LinkedIn Briefing Danny Bermant Thursday 5th July@brainstormdsgn
  • 2. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  • 3. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  • 4. Your profile can include multiple positions
  • 5. Personalise your LinkedIn recommendation requests
  • 6. Avoid connecting to people you don’t know
  • 7. Enhancements to your LinkedIn profile (1)
  • 8. Enhancements to your LinkedIn profile (2)
  • 9. Enhancements to your LinkedIn profile (3)
  • 10. Search LinkedIn events to find functions that potential clients may be attending
  • 11. Make sure you have a completed company page and that it includes your staff
  • 12. List your products & services on your company page
  • 13. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  • 14. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • 15. Open vs Closed LinkedIn Groups. Choose carefully
  • 16. HP used LinkedIn groups to improve brand perception among SMBs
  • 17. LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  • 18. If you employ staff, ensure that you provide social media guidelines
  • 19. If you enjoyed todays briefing, you may be interested in…Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.php