LinkedIn Briefing                   Danny Bermant                   Thursday 5th July@brainstormdsgn
LinkedIn is 277% more successful than Facebook or Twitter                 in generating new leads
LinkedIn profile should include a professional headshot and      subheading should explain how you add value
Your profile can include multiple positions
Personalise your LinkedIn recommendation requests
Avoid connecting to people you don’t know
Enhancements to your LinkedIn profile (1)
Enhancements to your LinkedIn profile (2)
Enhancements to your LinkedIn profile (3)
Search LinkedIn events to find functions that potential             clients may be attending
Make sure you have a completed company page and that it                  includes your staff
List your products & services on your company page
Group discussions are a great way to engage with other   LinkedIn users (and great for sharing blog posts!)
By managing your own LinkedIn group, you have another avenue to promote your business to your connections
Open vs Closed LinkedIn Groups. Choose carefully
HP used LinkedIn groups to improve brand perception                   among SMBs
LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
If you employ staff, ensure that you provide social media                        guidelines
If you enjoyed todays briefing, you may be interested in…Social Media to help you promote your business  http://www.brains...
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Linkedin briefing

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How to use LinkedIn to attract more clients

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Linkedin briefing

  1. 1. LinkedIn Briefing Danny Bermant Thursday 5th July@brainstormdsgn
  2. 2. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  3. 3. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  4. 4. Your profile can include multiple positions
  5. 5. Personalise your LinkedIn recommendation requests
  6. 6. Avoid connecting to people you don’t know
  7. 7. Enhancements to your LinkedIn profile (1)
  8. 8. Enhancements to your LinkedIn profile (2)
  9. 9. Enhancements to your LinkedIn profile (3)
  10. 10. Search LinkedIn events to find functions that potential clients may be attending
  11. 11. Make sure you have a completed company page and that it includes your staff
  12. 12. List your products & services on your company page
  13. 13. Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  14. 14. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  15. 15. Open vs Closed LinkedIn Groups. Choose carefully
  16. 16. HP used LinkedIn groups to improve brand perception among SMBs
  17. 17. LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  18. 18. If you employ staff, ensure that you provide social media guidelines
  19. 19. If you enjoyed todays briefing, you may be interested in…Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.php

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