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How to use LinkedIn to attract more clients

How to use LinkedIn to attract more clients

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    Linkedin briefing Linkedin briefing Presentation Transcript

    • LinkedIn Briefing Danny Bermant Thursday 5th July@brainstormdsgn
    • LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
    • LinkedIn profile should include a professional headshot and subheading should explain how you add value
    • Your profile can include multiple positions
    • Personalise your LinkedIn recommendation requests
    • Avoid connecting to people you don’t know
    • Enhancements to your LinkedIn profile (1)
    • Enhancements to your LinkedIn profile (2)
    • Enhancements to your LinkedIn profile (3)
    • Search LinkedIn events to find functions that potential clients may be attending
    • Make sure you have a completed company page and that it includes your staff
    • List your products & services on your company page
    • Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
    • By managing your own LinkedIn group, you have another avenue to promote your business to your connections
    • Open vs Closed LinkedIn Groups. Choose carefully
    • HP used LinkedIn groups to improve brand perception among SMBs
    • LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
    • If you employ staff, ensure that you provide social media guidelines
    • If you enjoyed todays briefing, you may be interested in…Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.php