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How can I use LinkedIn to create brand awareness?

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  • Internet world2

    1. 1. How can I use LinkedIn to promote brand awareness? Danny Bermant@theidm @brainstormdsgn #LiBrands
    2. 2. LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
    3. 3. LinkedIn profile should include professional headshot. Subheading should explain how you add value
    4. 4. Your profile can include multiple positions
    5. 5. Personalise your recommendation requests
    6. 6. Avoid connecting to people you don’t know
    7. 7. Enhancements to your LinkedIn profile (1)
    8. 8. Enhancements to your LinkedIn profile (2)
    9. 9. Enhancements to your LinkedIn profile (3)
    10. 10. You can also create status updates for your company page
    11. 11. List your products and services on your company page
    12. 12. LinkedIn discussions are a great way to engage with other users (and share your blog posts)!
    13. 13. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
    14. 14. Open vs Closed LinkedIn groups. Choose carefully
    15. 15. HP used LinkedIn to improve brand perception
    16. 16. You can view this case study online http://bit.ly/GSvQ7C
    17. 17. A coherent social media strategy will ensure that all your channels are working in harmony…
    18. 18. Ensure you have social media guidelines for your staff
    19. 19. Any questions?Post your questions using the #LiBrandshashtag and I will reply following thismorning’s presentation

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