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Internet world2

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How can I use LinkedIn to create brand awareness?

How can I use LinkedIn to create brand awareness?

Published in: Technology, Business

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  • http: //ow .ly/a4pLl
  • Transcript

    • 1. How can I use LinkedIn to promote brand awareness? Danny Bermant@theidm @brainstormdsgn #LiBrands
    • 2. LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
    • 3. LinkedIn profile should include professional headshot. Subheading should explain how you add value
    • 4. Your profile can include multiple positions
    • 5. Personalise your recommendation requests
    • 6. Avoid connecting to people you don’t know
    • 7. Enhancements to your LinkedIn profile (1)
    • 8. Enhancements to your LinkedIn profile (2)
    • 9. Enhancements to your LinkedIn profile (3)
    • 10. You can also create status updates for your company page
    • 11. List your products and services on your company page
    • 12. LinkedIn discussions are a great way to engage with other users (and share your blog posts)!
    • 13. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
    • 14. Open vs Closed LinkedIn groups. Choose carefully
    • 15. HP used LinkedIn to improve brand perception
    • 16. You can view this case study online http://bit.ly/GSvQ7C
    • 17. A coherent social media strategy will ensure that all your channels are working in harmony…
    • 18. Ensure you have social media guidelines for your staff
    • 19. Any questions?Post your questions using the #LiBrandshashtag and I will reply following thismorning’s presentation

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