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How can I use LinkedIn to create brand awareness?

How can I use LinkedIn to create brand awareness?

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Internet world2 Internet world2 Presentation Transcript

  • How can I use LinkedIn to promote brand awareness? Danny Bermant@theidm @brainstormdsgn #LiBrands
  • LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
  • LinkedIn profile should include professional headshot. Subheading should explain how you add value
  • Your profile can include multiple positions
  • Personalise your recommendation requests
  • Avoid connecting to people you don’t know
  • Enhancements to your LinkedIn profile (1)
  • Enhancements to your LinkedIn profile (2)
  • Enhancements to your LinkedIn profile (3)
  • You can also create status updates for your company page
  • List your products and services on your company page
  • LinkedIn discussions are a great way to engage with other users (and share your blog posts)!
  • By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • Open vs Closed LinkedIn groups. Choose carefully
  • HP used LinkedIn to improve brand perception
  • You can view this case study online http://bit.ly/GSvQ7C
  • A coherent social media strategy will ensure that all your channels are working in harmony…
  • Ensure you have social media guidelines for your staff
  • Any questions?Post your questions using the #LiBrandshashtag and I will reply following thismorning’s presentation