How can I use LinkedIn to       promote brand awareness?                      Danny Bermant@theidm @brainstormdsgn #LiBrands
LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
LinkedIn profile should include professional   headshot. Subheading should explain           how you add value
Your profile can include multiple positions
Personalise your recommendation requests
Avoid connecting to people you don’t know
Enhancements to your LinkedIn profile (1)
Enhancements to your LinkedIn profile (2)
Enhancements to your LinkedIn profile (3)
You can also create status updates for        your company page
List your products and services on       your company page
LinkedIn discussions are a great way to engage  with other users (and share your blog posts)!
By managing your own LinkedIn group, you have  another avenue to promote your business to              your connections
Open vs Closed LinkedIn groups. Choose carefully
HP used LinkedIn to improve brand perception
You can view this case study online     http://bit.ly/GSvQ7C
A coherent social media strategy will ensure that   all your channels are working in harmony…
Ensure you have social media guidelines for your                     staff
Any questions?Post your questions using the #LiBrandshashtag and I will reply following thismorning’s presentation
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How can I use LinkedIn to create brand awareness?

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  • Internet world2

    1. 1. How can I use LinkedIn to promote brand awareness? Danny Bermant@theidm @brainstormdsgn #LiBrands
    2. 2. LinkedIn is 277% more successful thanFacebook or Twitter at generating leads
    3. 3. LinkedIn profile should include professional headshot. Subheading should explain how you add value
    4. 4. Your profile can include multiple positions
    5. 5. Personalise your recommendation requests
    6. 6. Avoid connecting to people you don’t know
    7. 7. Enhancements to your LinkedIn profile (1)
    8. 8. Enhancements to your LinkedIn profile (2)
    9. 9. Enhancements to your LinkedIn profile (3)
    10. 10. You can also create status updates for your company page
    11. 11. List your products and services on your company page
    12. 12. LinkedIn discussions are a great way to engage with other users (and share your blog posts)!
    13. 13. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
    14. 14. Open vs Closed LinkedIn groups. Choose carefully
    15. 15. HP used LinkedIn to improve brand perception
    16. 16. You can view this case study online http://bit.ly/GSvQ7C
    17. 17. A coherent social media strategy will ensure that all your channels are working in harmony…
    18. 18. Ensure you have social media guidelines for your staff
    19. 19. Any questions?Post your questions using the #LiBrandshashtag and I will reply following thismorning’s presentation
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