How to write a successful business blog


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Summary of seminar given at the City Business Library

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How to write a successful business blog

  1. 1. How to write a successful business blog Friday October 26th 2012@brainstormdsgn
  2. 2. Do you have something original to say on your blog?
  3. 3. It will help you to have a content plan
  4. 4. Google Reader makes it easy to gather info for your blog
  5. 5. Google Alerts will notify you whenever any relevant news stories break
  6. 6. The content on your blog will determine whether it should be part of your main website or a separate entity
  7. 7. Wordpress has a user-friendly interface. You can set up categories for your different blog posts
  8. 8. Don’t sell! Use your Blog to educate, inform, and engage with your clients
  9. 9. Don’t write a polemic. (a) You’re creating too much work for yourself (b) No one wants to read it long articles!
  10. 10. Create a series of short posts that you can schedule inadvance. It’s less work and if the posts are related they build loyalty
  11. 11. By sharing questions and answers on your blog, you can demonstrate credibility
  12. 12. Don’t be scared to give away a few industry secrets!
  13. 13. Polls are a great way to make your blog interactive!
  14. 14. Guest bloggers make it easy to provide high quality content (and take the pressure off you!)
  15. 15. Use visual content to bring your blog post alive
  16. 16. Don’t be scared to rock the boat!
  17. 17. Use your Blog as a sales funnel
  18. 18. Ensure you moderate blog commenting. There could be potentially libellous comments
  19. 19. Make it easy for visitors to share your blog content
  20. 20. LinkedIn groups are a great place to share your blog with other businesses!
  21. 21. Share blog posts on your LinkedIn profile
  22. 22. Write engaging Tweets that will encourage people to click on the links
  23. 23. Write engaging Facebook updates that will encourage visitors to click on the link to your blog
  24. 24. Blog doesn’t have to be just text. Share images and video
  25. 25. Ensure you have social media guidelines that encourage your staff to blog
  26. 26. To find out more, go to our and click on “training”
  27. 27. We also offer training over Skype