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How to write a successful business blog

How to write a successful business blog



Summary of seminar given at the City Business Library

Summary of seminar given at the City Business Library



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    How to write a successful business blog How to write a successful business blog Presentation Transcript

    • How to write a successful business blog Friday October 26th 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
    • Do you have something original to say on your blog?
    • It will help you to have a content plan
    • Google Reader makes it easy to gather info for your blog
    • Google Alerts will notify you whenever any relevant news stories break
    • The content on your blog will determine whether it should be part of your main website or a separate entity
    • Wordpress has a user-friendly interface. You can set up categories for your different blog posts
    • Don’t sell! Use your Blog to educate, inform, and engage with your clients
    • Don’t write a polemic. (a) You’re creating too much work for yourself (b) No one wants to read it long articles!
    • Create a series of short posts that you can schedule inadvance. It’s less work and if the posts are related they build loyalty
    • By sharing questions and answers on your blog, you can demonstrate credibility
    • Don’t be scared to give away a few industry secrets!
    • Polls are a great way to make your blog interactive!
    • Guest bloggers make it easy to provide high quality content (and take the pressure off you!)
    • Use visual content to bring your blog post alive
    • Don’t be scared to rock the boat!
    • Use your Blog as a sales funnel
    • Ensure you moderate blog commenting. There could be potentially libellous comments
    • Make it easy for visitors to share your blog content
    • LinkedIn groups are a great place to share your blog with other businesses!
    • Share blog posts on your LinkedIn profile
    • Write engaging Tweets that will encourage people to click on the links
    • Write engaging Facebook updates that will encourage visitors to click on the link to your blog
    • Blog doesn’t have to be just text. Share images and video
    • Ensure you have social media guidelines that encourage your staff to blog
    • To find out more, go to our websitewww.brainstorm-digital.co.uk and click on “training”
    • We also offer training over Skype