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How to promote your brand on LinkedIn
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How to promote your brand on LinkedIn

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Presented to 4Networking Waltham Forest on Friday 27th July.

Presented to 4Networking Waltham Forest on Friday 27th July.

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How to promote your brand on LinkedIn How to promote your brand on LinkedIn Presentation Transcript

  • How to raise your brand’s profile through LinkedIn Danny Bermant Friday 27th July 2012@brainstormdsgn
  • LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  • LinkedIn profile should include a professional headshot and subheading should explain how you add value View slide
  • Your profile can include multiple positions View slide
  • Personalise your LinkedIn recommendation requests
  • Avoid connecting to people you don’t know
  • Enhancements to your LinkedIn profile (1)
  • Enhancements to your LinkedIn profile (2)
  • Enhancements to your LinkedIn profile (3)
  • Search LinkedIn events to find functions that potential clients may be attending
  • Make sure you have a completed company page and that it includes your staff
  • List your products & services on your company page
  • Group discussions are a great way to engage with other LinkedIn users (and great for sharing blog posts!)
  • By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • Open vs Closed LinkedIn Groups. Choose carefully
  • HP used LinkedIn groups to improve brand perception among SMBs
  • LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  • If you employ staff, ensure that you provide social media guidelines
  • If you enjoyed todays briefing, you may be interested in…Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.php