How social networks can help build client relationships within the healthcare industry

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- Using Linkedin groups to seek out new clients and referrers
- How LinkedIn discussions can be used to develop new relationships
- Growing your LinkedIn network in order to gain access to new clients and markets
- Using Twitter to gain access to senior managers as well as thought leaders in the healthcare industry

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How social networks can help build client relationships within the healthcare industry

  1. 1.  How social networks can help build client relationships within the healthcare industry Thursday November 1st 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
  2. 2. Using Twitter to gain access to senior managers and thought leaders
  3. 3. Your bio needs to make it very clear what you represent
  4. 4. Use Twitter to follow thought leaders in your industry
  5. 5. …as well as the major organisations involved in research
  6. 6. …and influential people within the NHS
  7. 7. Use Klout to identify key influencers
  8. 8. KredStory will give you detailed insights into them
  9. 9. Use lists to track key contacts you’d like to work with
  10. 10. Use keywords to track relevant discussions
  11. 11. Use keywords to track people you’d like to engage with
  12. 12. Hashtags help you to create and track topical discussions
  13. 13. Attract attention on Twitter by informing….
  14. 14. ….educating….
  15. 15. ….and engaging with the people you’d like to work with
  16. 16. Click on “connect” to see who is interacting with you
  17. 17. Growing your LinkedIn network in order to gain access to new clients and markets
  18. 18. What you say in your professional headline will influence your appearance in search results
  19. 19. Pay attention to your professional summary
  20. 20. Ensure you have recommendations from the right industries
  21. 21. Display relevant articles on your LinkedIn profile
  22. 22. Share videos that may help to educate your contacts
  23. 23. Share polls to engage with your contacts
  24. 24. Share papers you have written
  25. 25. Search LinkedIn events you could be attending
  26. 26. Use your LinkedIn company page to send targeted status updates to your followers
  27. 27. The services listed on your company page can change according to who is viewing it
  28. 28. Use LinkedIn groups and discussions to develop new client relationships
  29. 29. Group discussions enable you to network, brainstorm and do business with others in your industry
  30. 30. Some LinkedIn groups are closed
  31. 31. Others are open
  32. 32. Look at LinkedIn stats to determine if a group is right for you
  33. 33. By managing your own LinkedIn group, you have another avenue to engage with clients
  34. 34. Grow your LinkedIn network to gain access to new clients and markets
  35. 35. The larger your LinkedIn network, the easier it is to get introduced to people you’d like to do business with
  36. 36. Use advanced searches to find other professionals
  37. 37. Once you have found a contact, there are a number of ways you can connect with them
  38. 38. LinkedIn also enables you to search by company
  39. 39. Your LinkedIn stats give you detailed info on who has viewed your profile
  40. 40. Having the LinkedIn App makes it easy to network with others in your industry
  41. 41. LinkedIn Signal enables you to search and monitor relevant discussions
  42. 42. Set out guidelines that actually encourage your staff to engage with clients on social media

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