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How social networks can help build client relationships within the healthcare industry
 

How social networks can help build client relationships within the healthcare industry

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- Using Linkedin groups to seek out new clients and referrers ...

- Using Linkedin groups to seek out new clients and referrers
- How LinkedIn discussions can be used to develop new relationships
- Growing your LinkedIn network in order to gain access to new clients and markets
- Using Twitter to gain access to senior managers as well as thought leaders in the healthcare industry

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    How social networks can help build client relationships within the healthcare industry How social networks can help build client relationships within the healthcare industry Presentation Transcript

    •  How social networks can help build client relationships within the healthcare industry Thursday November 1st 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
    • Using Twitter to gain access to senior managers and thought leaders
    • Your bio needs to make it very clear what you represent
    • Use Twitter to follow thought leaders in your industry
    • …as well as the major organisations involved in research
    • …and influential people within the NHS
    • Use Klout to identify key influencers
    • KredStory will give you detailed insights into them
    • Use lists to track key contacts you’d like to work with
    • Use keywords to track relevant discussions
    • Use keywords to track people you’d like to engage with
    • Hashtags help you to create and track topical discussions
    • Attract attention on Twitter by informing….
    • ….educating….
    • ….and engaging with the people you’d like to work with
    • Click on “connect” to see who is interacting with you
    • Growing your LinkedIn network in order to gain access to new clients and markets
    • What you say in your professional headline will influence your appearance in search results
    • Pay attention to your professional summary
    • Ensure you have recommendations from the right industries
    • Display relevant articles on your LinkedIn profile
    • Share videos that may help to educate your contacts
    • Share polls to engage with your contacts
    • Share papers you have written
    • Search LinkedIn events you could be attending
    • Use your LinkedIn company page to send targeted status updates to your followers
    • The services listed on your company page can change according to who is viewing it
    • Use LinkedIn groups and discussions to develop new client relationships
    • Group discussions enable you to network, brainstorm and do business with others in your industry
    • Some LinkedIn groups are closed
    • Others are open
    • Look at LinkedIn stats to determine if a group is right for you
    • By managing your own LinkedIn group, you have another avenue to engage with clients
    • Grow your LinkedIn network to gain access to new clients and markets
    • The larger your LinkedIn network, the easier it is to get introduced to people you’d like to do business with
    • Use advanced searches to find other professionals
    • Once you have found a contact, there are a number of ways you can connect with them
    • LinkedIn also enables you to search by company
    • Your LinkedIn stats give you detailed info on who has viewed your profile
    • Having the LinkedIn App makes it easy to network with others in your industry
    • LinkedIn Signal enables you to search and monitor relevant discussions
    • Set out guidelines that actually encourage your staff to engage with clients on social media