How social networks can help build client relationships within the healthcare industry

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- Using Linkedin groups to seek out new clients and referrers …

- Using Linkedin groups to seek out new clients and referrers
- How LinkedIn discussions can be used to develop new relationships
- Growing your LinkedIn network in order to gain access to new clients and markets
- Using Twitter to gain access to senior managers as well as thought leaders in the healthcare industry

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  • 1.  How social networks can help build client relationships within the healthcare industry Thursday November 1st 2012@brainstormdsgn uk.linkedin.com/in/brainstormdigital
  • 2. Using Twitter to gain access to senior managers and thought leaders
  • 3. Your bio needs to make it very clear what you represent
  • 4. Use Twitter to follow thought leaders in your industry
  • 5. …as well as the major organisations involved in research
  • 6. …and influential people within the NHS
  • 7. Use Klout to identify key influencers
  • 8. KredStory will give you detailed insights into them
  • 9. Use lists to track key contacts you’d like to work with
  • 10. Use keywords to track relevant discussions
  • 11. Use keywords to track people you’d like to engage with
  • 12. Hashtags help you to create and track topical discussions
  • 13. Attract attention on Twitter by informing….
  • 14. ….educating….
  • 15. ….and engaging with the people you’d like to work with
  • 16. Click on “connect” to see who is interacting with you
  • 17. Growing your LinkedIn network in order to gain access to new clients and markets
  • 18. What you say in your professional headline will influence your appearance in search results
  • 19. Pay attention to your professional summary
  • 20. Ensure you have recommendations from the right industries
  • 21. Display relevant articles on your LinkedIn profile
  • 22. Share videos that may help to educate your contacts
  • 23. Share polls to engage with your contacts
  • 24. Share papers you have written
  • 25. Search LinkedIn events you could be attending
  • 26. Use your LinkedIn company page to send targeted status updates to your followers
  • 27. The services listed on your company page can change according to who is viewing it
  • 28. Use LinkedIn groups and discussions to develop new client relationships
  • 29. Group discussions enable you to network, brainstorm and do business with others in your industry
  • 30. Some LinkedIn groups are closed
  • 31. Others are open
  • 32. Look at LinkedIn stats to determine if a group is right for you
  • 33. By managing your own LinkedIn group, you have another avenue to engage with clients
  • 34. Grow your LinkedIn network to gain access to new clients and markets
  • 35. The larger your LinkedIn network, the easier it is to get introduced to people you’d like to do business with
  • 36. Use advanced searches to find other professionals
  • 37. Once you have found a contact, there are a number of ways you can connect with them
  • 38. LinkedIn also enables you to search by company
  • 39. Your LinkedIn stats give you detailed info on who has viewed your profile
  • 40. Having the LinkedIn App makes it easy to network with others in your industry
  • 41. LinkedIn Signal enables you to search and monitor relevant discussions
  • 42. Set out guidelines that actually encourage your staff to engage with clients on social media