How reaching out to
influencers can help grow
your brand
Danny Bermant
@theidm @brainstormdsgn #IDMBootcamp
Who are influencers?
• Early adopters
• Consumer groups
• Professional associations
• Business partners
• Thought leaders
...
Rate influencers to
prioritise them
Why do they matter?
• Impartial
• Brand advocates
• Share conversation with others
• Refer potential customers
• Finger on...
Before you commence your
campaign….
• How would you like influencers to help you?
• More sales?
• Managing your reputation...
Find the right social network
• B2B?
• B2C?
• Both?
• Social networks relevant to your industry?
Brainstorm all the potential
influencers in your industry
• E.g. Regional tourism
• Tourist authorities
• Travel writers a...
Use keywords and hashtags to
find influencers
Use Klout to monitor their social
influence
Commun.it will alert you who to
engage with
Followerwonk gives you insights
into user behaviour
Use lists to track key influencers
Hootsuite enables you to
monitor multiple discussions
Before wooing influencers,
ensure your profile is relevant
To attract influencers,
you need to be….
• Relevant
• Informative
• Educational
• Engaging
• Visible
• Above all, remember...
Steps to engage with influencers
• Identify conversation “triggers”
• Comment on posts
• Alert them to useful info
• Ask t...
Have a content strategy that is
relevant to your infleuncers
Feedly will keep you informed
and will help you source content
Converting influencers into
advocates
• Build up contact
• Connect to their networks
• Give them a taste
• Value their fee...
Your challenge…
What is your influencer strategy?
• You have designed a brand new range of ski
equipment
• Which social ne...
For more information, google
“influencer outreach guide”
Upcoming SlideShare
Loading in...5
×

How Influencers Can Help Promote Your Brand On Social Media

11,200

Published on

In order for your message to reach your target market, you first need to win over the influencers who are speaking to your customers and then encourage them to share and ultimately promote your brand.
During this session we'll be be looking at:

1. Why influencers matter;
2. How to identify them;
2. How to engage with them; and
3. How to convert them into an advocate for your brand.

Published in: Business, Technology
2 Comments
6 Likes
Statistics
Notes
No Downloads
Views
Total Views
11,200
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
2
Likes
6
Embeds 0
No embeds

No notes for slide
  • 1. Source: Traackr: The Many Faces of Influence: http: //traackr .com/faces-of-influence/
  • How Influencers Can Help Promote Your Brand On Social Media

    1. 1. How reaching out to influencers can help grow your brand Danny Bermant @theidm @brainstormdsgn #IDMBootcamp
    2. 2. Who are influencers? • Early adopters • Consumer groups • Professional associations • Business partners • Thought leaders • Journalists
    3. 3. Rate influencers to prioritise them
    4. 4. Why do they matter? • Impartial • Brand advocates • Share conversation with others • Refer potential customers • Finger on the pulse • Insights • Early adopters bring valuable feedback
    5. 5. Before you commence your campaign…. • How would you like influencers to help you? • More sales? • Managing your reputation? • Keeping customers informed?
    6. 6. Find the right social network • B2B? • B2C? • Both? • Social networks relevant to your industry?
    7. 7. Brainstorm all the potential influencers in your industry • E.g. Regional tourism • Tourist authorities • Travel writers and bloggers • Local property • Chamber of Commerce • Travel forums • Expats • Consulate
    8. 8. Use keywords and hashtags to find influencers
    9. 9. Use Klout to monitor their social influence
    10. 10. Commun.it will alert you who to engage with
    11. 11. Followerwonk gives you insights into user behaviour
    12. 12. Use lists to track key influencers
    13. 13. Hootsuite enables you to monitor multiple discussions
    14. 14. Before wooing influencers, ensure your profile is relevant
    15. 15. To attract influencers, you need to be…. • Relevant • Informative • Educational • Engaging • Visible • Above all, remember ‘WIFM’
    16. 16. Steps to engage with influencers • Identify conversation “triggers” • Comment on posts • Alert them to useful info • Ask their advice • Ask for their participation • Complement them • Be genuine • Remember - WIFM • Goal - Know - Like - Trust
    17. 17. Have a content strategy that is relevant to your infleuncers
    18. 18. Feedly will keep you informed and will help you source content
    19. 19. Converting influencers into advocates • Build up contact • Connect to their networks • Give them a taste • Value their feedback • Ask them to share content • Convert online relationship into offline relationship
    20. 20. Your challenge… What is your influencer strategy? • You have designed a brand new range of ski equipment • Which social networks will you use? • Who are your influencers? • How will you identify them? • How will you engage with them? • How will you convert them into advocates?
    21. 21. For more information, google “influencer outreach guide”

    ×