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How can I use LinkedIn to create brand awareness?
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How can I use LinkedIn to create brand awareness?

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Presentation given at RoNewMedia, Thursday May 17th 2012

Presentation given at RoNewMedia, Thursday May 17th 2012

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    How can I use LinkedIn to create brand awareness? How can I use LinkedIn to create brand awareness? Presentation Transcript

    • How can I use LinkedIn to create brand awareness? Danny Bermant@brainstormdsgn #LiBrands
    • LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
    • Your LinkedIn profile is part of your brand. Ensure that it adequately promotes you!
    • Ensure that you target the right clients for your recommendations
    • Avoid connecting to strangers. You want to build a network of contacts who know, like and trust your brand
    • Enhancements to your LinkedIn profile (1)
    • Enhancements to your LinkedIn profile (2)
    • Enhancements to your LinkedIn profile (3)
    • Use LinkedIn events to promote your brand
    • You can share polls on LinkedIn groups and even on external websites
    • Having a profile in multiple languages will give you wider access to your target markets
    • Regularly review your profile stats to see who you’re attracting
    • Ensure you have a fully completed LinkedIn page for your company
    • Different products and services can be displayed for different territories
    • You can create stand alone pages for each of your services
    • Group discussions are a great way to engage with other users (and great for sharing links to blog posts)
    • Open vs Closed LinkedIn groups - choose carefully!
    • By managing your own LinkedIn group, you have another avenue to promote your business to your connections
    • LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
    • Use InMail to get in front of your target clients
    • HP Answers used InMail, LinkedIn display ads and Twitter posts to attract users to their group
    • To view the case study, go to http://bit.ly/uTj51S (url is case sensitive)
    • If you employ staff, ensure that you provide social media guidelines
    • If you enjoyed today’s presentation, you may be interested in..Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.phpHow to use LinkedIn win new clients http://www.brainstormdesignltd.com/training/linkedin-training.php