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How can I use LinkedIn to create brand awareness?
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How can I use LinkedIn to create brand awareness?


Presentation given at RoNewMedia, Thursday May 17th 2012

Presentation given at RoNewMedia, Thursday May 17th 2012

Published in Business , Technology
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  • 1. How can I use LinkedIn to create brand awareness? Danny Bermant@brainstormdsgn #LiBrands
  • 2. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  • 3. Your LinkedIn profile is part of your brand. Ensure that it adequately promotes you!
  • 4. Ensure that you target the right clients for your recommendations
  • 5. Avoid connecting to strangers. You want to build a network of contacts who know, like and trust your brand
  • 6. Enhancements to your LinkedIn profile (1)
  • 7. Enhancements to your LinkedIn profile (2)
  • 8. Enhancements to your LinkedIn profile (3)
  • 9. Use LinkedIn events to promote your brand
  • 10. You can share polls on LinkedIn groups and even on external websites
  • 11. Having a profile in multiple languages will give you wider access to your target markets
  • 12. Regularly review your profile stats to see who you’re attracting
  • 13. Ensure you have a fully completed LinkedIn page for your company
  • 14. Different products and services can be displayed for different territories
  • 15. You can create stand alone pages for each of your services
  • 16. Group discussions are a great way to engage with other users (and great for sharing links to blog posts)
  • 17. Open vs Closed LinkedIn groups - choose carefully!
  • 18. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • 19. LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  • 20. Use InMail to get in front of your target clients
  • 21. HP Answers used InMail, LinkedIn display ads and Twitter posts to attract users to their group
  • 22. To view the case study, go to http://bit.ly/uTj51S (url is case sensitive)
  • 23. If you employ staff, ensure that you provide social media guidelines
  • 24. If you enjoyed today’s presentation, you may be interested in..Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.phpHow to use LinkedIn win new clients http://www.brainstormdesignltd.com/training/linkedin-training.php