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How can I use LinkedIn to create brand awareness?
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How can I use LinkedIn to create brand awareness?

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Presentation given at RoNewMedia, Thursday May 17th 2012

Presentation given at RoNewMedia, Thursday May 17th 2012

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How can I use LinkedIn to create brand awareness? How can I use LinkedIn to create brand awareness? Presentation Transcript

  • How can I use LinkedIn to create brand awareness? Danny Bermant@brainstormdsgn #LiBrands
  • LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  • Your LinkedIn profile is part of your brand. Ensure that it adequately promotes you!
  • Ensure that you target the right clients for your recommendations
  • Avoid connecting to strangers. You want to build a network of contacts who know, like and trust your brand
  • Enhancements to your LinkedIn profile (1)
  • Enhancements to your LinkedIn profile (2)
  • Enhancements to your LinkedIn profile (3)
  • Use LinkedIn events to promote your brand
  • You can share polls on LinkedIn groups and even on external websites
  • Having a profile in multiple languages will give you wider access to your target markets
  • Regularly review your profile stats to see who you’re attracting
  • Ensure you have a fully completed LinkedIn page for your company
  • Different products and services can be displayed for different territories
  • You can create stand alone pages for each of your services
  • Group discussions are a great way to engage with other users (and great for sharing links to blog posts)
  • Open vs Closed LinkedIn groups - choose carefully!
  • By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  • LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  • Use InMail to get in front of your target clients
  • HP Answers used InMail, LinkedIn display ads and Twitter posts to attract users to their group
  • To view the case study, go to http://bit.ly/uTj51S (url is case sensitive)
  • If you employ staff, ensure that you provide social media guidelines
  • If you enjoyed today’s presentation, you may be interested in..Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.phpHow to use LinkedIn win new clients http://www.brainstormdesignltd.com/training/linkedin-training.php