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How can I use LinkedIn to       create brand awareness?                    Danny Bermant@brainstormdsgn #LiBrands
LinkedIn is 277% more successful than Facebook or Twitter                 in generating new leads
Your LinkedIn profile is part of your brand. Ensure that it              adequately promotes you!
Ensure that you target the right clients for your              recommendations
Avoid connecting to strangers. You want to build a network     of contacts who know, like and trust your brand
Enhancements to your LinkedIn profile (1)
Enhancements to your LinkedIn profile (2)
Enhancements to your LinkedIn profile (3)
Use LinkedIn events to promote your brand
You can share polls on LinkedIn groups and even on                external websites
Having a profile in multiple languages will give you wider             access to your target markets
Regularly review your profile stats to see who you’re                     attracting
Ensure you have a fully completed LinkedIn page for your                        company
Different products and services can be displayed for                 different territories
You can create stand alone pages for each of your services
Group discussions are a great way to engage with other   users (and great for sharing links to blog posts)
Open vs Closed LinkedIn groups - choose carefully!
By managing your own LinkedIn group, you have another avenue to promote your business to your connections
LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
Use InMail to get in front of your target clients
HP Answers used InMail, LinkedIn display ads and Twitter         posts to attract users to their group
To view the case study, go to http://bit.ly/uTj51S              (url is case sensitive)
If you employ staff, ensure that you provide social media                        guidelines
If you enjoyed today’s presentation, you may be interested                            in..Social Media to help you promote...
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How can I use LinkedIn to create brand awareness?

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Presentation given at RoNewMedia, Thursday May 17th 2012

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Transcript of "How can I use LinkedIn to create brand awareness?"

  1. 1. How can I use LinkedIn to create brand awareness? Danny Bermant@brainstormdsgn #LiBrands
  2. 2. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  3. 3. Your LinkedIn profile is part of your brand. Ensure that it adequately promotes you!
  4. 4. Ensure that you target the right clients for your recommendations
  5. 5. Avoid connecting to strangers. You want to build a network of contacts who know, like and trust your brand
  6. 6. Enhancements to your LinkedIn profile (1)
  7. 7. Enhancements to your LinkedIn profile (2)
  8. 8. Enhancements to your LinkedIn profile (3)
  9. 9. Use LinkedIn events to promote your brand
  10. 10. You can share polls on LinkedIn groups and even on external websites
  11. 11. Having a profile in multiple languages will give you wider access to your target markets
  12. 12. Regularly review your profile stats to see who you’re attracting
  13. 13. Ensure you have a fully completed LinkedIn page for your company
  14. 14. Different products and services can be displayed for different territories
  15. 15. You can create stand alone pages for each of your services
  16. 16. Group discussions are a great way to engage with other users (and great for sharing links to blog posts)
  17. 17. Open vs Closed LinkedIn groups - choose carefully!
  18. 18. By managing your own LinkedIn group, you have another avenue to promote your business to your connections
  19. 19. LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  20. 20. Use InMail to get in front of your target clients
  21. 21. HP Answers used InMail, LinkedIn display ads and Twitter posts to attract users to their group
  22. 22. To view the case study, go to http://bit.ly/uTj51S (url is case sensitive)
  23. 23. If you employ staff, ensure that you provide social media guidelines
  24. 24. If you enjoyed today’s presentation, you may be interested in..Social Media to help you promote your business http://www.brainstormdesignltd.com/training/social-media-training.phpSocial media for Business to Business sales http://www.brainstormdesignltd.com/training/business-to-business.phpHow to use LinkedIn win new clients http://www.brainstormdesignltd.com/training/linkedin-training.php

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