The 3 Biggest Mistakes That Schools and Colleges
Make on Social Media
19th November, 2013

@brainstormdsgn

uk.linkedin.co...
Key Learnings
• How to use social media to attract new students
• How to raise the profile and reputation of your school
•...
An increasing number of schools have created
video prospectuses on Youtube….

3
…but you’ll have more credibility if you tell a
story about your school through your students

4
What are the 3 biggest mistakes that schools
and colleges make?

5
1. Having an empty Facebook page

6
2. Out of date content on your Facebook page

7
3. Failing to engage with your audience

8
So how can you use social media to attract new
students?

9
Use Facebook ads to reach out to your target
audience

10
Turn your Facebook page into a mini-website

11
Engage with influencers who can raise the
profile of your school

12
What are the 3 most effective ways to engage
with parents and students?

13
1. Tell a story about the school through your pupils

14
2. Inform and educate

15
3. Have a conversation with your audience

16
How do you get the best results if you have no time?

17
1. Schedule all your updates in one go

18
2. Have a weekly brainstorm with your team

19
3. Plan ahead what you want to say

20
4. Get to know your audience. Check your
analytics to see which content engages them

21
Three questions to ask yourself….
•

How can you grow your audience?

•

What can you say that will get them engaged?

•

...
Are you ready to take the next steps?…..
•

Contact me….

•
•
•
•
•
•

Phone:
+44 (20) 8953 8820
Website: brainstorm-digit...
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The 3 Biggest Mistakes That Schools and Colleges Make on Social Media

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When parents and students are choosing a new school, they're as likely to go to your Facebook or Twitter page as they are to your website.

BUT... unlike your website, they can talk to other parents and students and find out what you're really like - or at least the picture painted by others.

If your establishment doesn't have a social media presence, it doesn't have a voice.

During this demonstration you discover....

> The 3 biggest mistakes that schools and colleges make on social media and how to avoid them

> How to use your social networks to attract new students

> How to raise the profile of your school or college

> Learn the 3 ways you can connect with the parents of prospective students as well as engaging with existing parents and students

> Manage your campaign effectively to get the maximum return on a minimal time investment

Published in: Business, Education, Technology
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  • The 3 Biggest Mistakes That Schools and Colleges Make on Social Media

    1. 1. The 3 Biggest Mistakes That Schools and Colleges Make on Social Media 19th November, 2013 @brainstormdsgn uk.linkedin.com/in/brainstormdigital
    2. 2. Key Learnings • How to use social media to attract new students • How to raise the profile and reputation of your school • 3 key ways you can connect with the parents of prospective pupils as well as engaging with existing parents and pupils • Manage your campaign effectively to get the maximum return on a minimal time investment 2
    3. 3. An increasing number of schools have created video prospectuses on Youtube…. 3
    4. 4. …but you’ll have more credibility if you tell a story about your school through your students 4
    5. 5. What are the 3 biggest mistakes that schools and colleges make? 5
    6. 6. 1. Having an empty Facebook page 6
    7. 7. 2. Out of date content on your Facebook page 7
    8. 8. 3. Failing to engage with your audience 8
    9. 9. So how can you use social media to attract new students? 9
    10. 10. Use Facebook ads to reach out to your target audience 10
    11. 11. Turn your Facebook page into a mini-website 11
    12. 12. Engage with influencers who can raise the profile of your school 12
    13. 13. What are the 3 most effective ways to engage with parents and students? 13
    14. 14. 1. Tell a story about the school through your pupils 14
    15. 15. 2. Inform and educate 15
    16. 16. 3. Have a conversation with your audience 16
    17. 17. How do you get the best results if you have no time? 17
    18. 18. 1. Schedule all your updates in one go 18
    19. 19. 2. Have a weekly brainstorm with your team 19
    20. 20. 3. Plan ahead what you want to say 20
    21. 21. 4. Get to know your audience. Check your analytics to see which content engages them 21
    22. 22. Three questions to ask yourself…. • How can you grow your audience? • What can you say that will get them engaged? • How can you convert your fans into enquiries and ultimately enrolled students? 22
    23. 23. Are you ready to take the next steps?….. • Contact me…. • • • • • • Phone: +44 (20) 8953 8820 Website: brainstorm-digital.co.uk Twitter: @bstormdigital Facebook: brainstormdigital LinkedIn: uk.linkedin.com/in/brainstormdigital Youtube: youtube.com/brainstormdesignltd 23

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