Demystifying Digital Media

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Digital Media... How it works, how to teach it, how it can help you meet OFSTED requirements

Digital Media... How it works, how to teach it, how it can help you meet OFSTED requirements

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  • See article: http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/
  • See: http://pinterest.com/petplan/meet-the-team/
  • See article: http://www.socialmediaexaminer.com/how-to-use-google-hangouts-for-your-business/

Transcript

  • 1. Demystifying Digital Media How it works, how to teach it, how it can help you meet OFSTED requirements Friday 8th March 2013@brainstormdsgn #AskDanny uk.linkedin.com/in/brainstormdigital
  • 2. A bit about me…• Advising schools on how to attract pupils, engage with parents and make learning fun through use of social media• I do this through…..• Training• Developing a strategy and content• Setting objectives and KPIs• Ongoing mentoring, feedback and reporting8th March 2013 Demystifying Digital Media 2
  • 3. Key Learnings• How to combine digital technology with social media to make learning fun• What software is out there? How can it be used?• How to network and collaborate with other teaching professionals to ensure you follow best practice• Information and resources to empower you and make you feel more confident about technology• Ensuring you have a social media policy that sets out clear guidelines for your school8th March 2013 Demystifying Digital Media 3
  • 4. Platforms we’ll cover• Facebook• Twitter• Pinterest• Google+• LinkedIn• LearningPool• Edmodo• …and a few other tools8th March 2013 Demystifying Digital Media 4
  • 5. Why digital media?• Visual / interactive media has a higher level of engagement• Easy for both pupils and teachers to use• Makes learning fun• Engage pupils through collaboration• Ability to monitor progress• Online discussions can remove the situation of certain pupils dominating a discussion whilst giving quieter or more intimidated students the opportunity and encouragement to join in• It’s safe when used properly!8th March 2013 Demystifying Digital Media 5
  • 6. 8th March 2013 Demystifying Digital Media 6
  • 7. Facebook facts• Over 950 million users• Popular for posting rich media: photo albums, videos etc…posts featuring images generate 53% more likes• The identity of the Facebook page administrator is hidden• Privacy settings enable you to block obscenities as well as any terminology you deem unfit for discussion• Inappropriate posts can be removed• Your page can be set to prevent pupils posting pictures• It’s free!• How your school could be utilising Facebook - Create fun exercises on your Facebook posts - Install “apps” on your page (there may be a charge) - Engage with parents, involve with the pupils education8th March 2013 Demystifying Digital Media 7
  • 8. Educational posts should be visualwherever possible8th March 2013 Demystifying Digital Media 8
  • 9. Post downloadable resources8th March 2013 Demystifying Digital Media 9
  • 10. Get parents involved with pupilseducation8th March 2013 Demystifying Digital Media 0 1
  • 11. Apps for attracting fans, buildingengagement and for educationalpurposes8th March 2013 Demystifying Digital Media 1 1
  • 12. By making digital media social,pupils are encouraged tocollaborate (or compete!)8th March 2013 Demystifying Digital Media 2 1
  • 13. Schools can use Apps to getteachers more engaged8th March 2013 Demystifying Digital Media 3 1
  • 14. Facebook security8th March 2013 Demystifying Digital Media 4 1
  • 15. 8th March 2013 Demystifying Digital Media 5 1
  • 16. Twitter facts• Over 500 million users• Over 340 million updates posted per day.• Profiles can be both branded and personal• You can follow and communicate with anyone (provided they don’t have a protected profile)• Tweets and profiles can be easily searched. Network with other teaching professionals - join in the conversation!• Important for reputation management - see what people are saying about your school!• Stay safe - you can block and report malicious users8th March 2013 Demystifying Digital Media 6 1
  • 17. Use keywords and #hashtags totrack relevant discussions8th March 2013 Demystifying Digital Media 7 1
  • 18. 8th March 2013 Demystifying Digital Media 8 1
  • 19. www.pinterest.com• A photo-sharing website that allows users to put together collections of photos (and video).• Launched in March 2010, grew to over 12 million users in under 2 years• Has a mainly female audience• Photos link back to the website they were sourced from• Is the 4th largest driver of traffic worldwide• It’s free!• How your school should be using Pinterest - Encourage pupils to post photo collections for a project - Source infographics to aid your teaching - Use your school page to distribute learning resources8th March 2013 Demystifying Digital Media 9 1
  • 20. Pinterest will help personaliseyour school8th March 2013 Demystifying Digital Media 0 2
  • 21. Infographics are widely available -making complex informationeasier to absorb8th March 2013 Demystifying Digital Media 1 2
  • 22. Teaching Central has a collection ofresources to help you plan ahead8th March 2013 Demystifying Digital Media 2 2
  • 23. Pupils can create photo collectionsaround a specific theme8th March 2013 Demystifying Digital Media 3 2
  • 24. www.google.com/+• You can set up a groups, knowns as “communities” where you can collaborate and share information• Users can also hold video conversations, known as a hangout, with their audience. Up to 9 people can join these conversations• Hangouts can also be streamed via Youtube and embedded within the user’s website• Because it is integrated with Google’s search engine, it has the potential to upstage both Facebook and Twitter. It currently has 400 million users, 235 million of whom are active monthly users8th March 2013 Demystifying Digital Media 4 2
  • 25. “Hangouts” can include up to 9 delegatesand can be streamed8th March 2013 Demystifying Digital Media 5 2
  • 26. Use Google Reader and GoogleAlerts to source useful content8th March 2013 Demystifying Digital Media 6 2
  • 27. LinkedIn facts• Over 175 million users• Often described as “Facebook for professionals”• Contains both personal and company profiles• Has groups where you can network with like-minded professionals• Has a high conversion rate. 2.74% of visits convert to leads• How your school should be using LinkedIn - Use the database to find other teaching professionals - Network and brainstorm with them on LinkedIn groups - Develop mutually beneficial partnerships - Increase your visibility so that you can be found by others8th March 2013 Demystifying Digital Media 7 2
  • 28. Make sure you are visible to others,ensure your profile is complete!8th March 2013 Demystifying Digital Media 8 2
  • 29. Groups enable you to brainstormand network with otherprofessionals as well as alumni8th March 2013 Demystifying Digital Media 9 2
  • 30. Create your own LinkedIn group8th March 2013 Demystifying Digital Media 0 3
  • 31. 8th March 2013 Demystifying Digital Media 1 3
  • 32. About www.learningpool.com• Offer E-Learning courses to help governors and teaching professionals follow best practice• Used by over 300 organisations, over 700,000 served• User friendly interface, learn in your own time• Encourages governors and local authorities to share information. As a result of this, their catalogue size has trebled• Costs £89 per school per year8th March 2013 Demystifying Digital Media 2 3
  • 33. The Learning Pool Environment8th March 2013 Demystifying Digital Media 3 3
  • 34. 8th March 2013 Demystifying Digital Media 4 3
  • 35. What is www.edmodo.com ?• A FREE social learning platform for teachers, students, and parents• Has a similar user-interface to Facebook• Provides teachers and students a secure place to connect, collaborate and share content• Teachers are also able to post grades, assignments and quizzes to students• Students can submit homework and view their grades and any comments the teacher may have posted about their assignment.• Teachers can also create polls and post topics for discussion among the students• Teachers can differentiate and individualize learning through the creation of sub-groups within a course. After each course period is completed; the teacher closes out the network and creates a new one for the next course• There are also iOS and Android apps available• To prevent outsiders from joining school networks, Edmodo provides special codes to schools and classes. These codes are given to students and are necessary to join groups8th March 2013 Demystifying Digital Media 5 3
  • 36. The Edmodo user interface8th March 2013 Demystifying Digital Media 6 3
  • 37. Other tools• www.edublogs.org Safe secure blog that can be used for student blogging, facilitating discussions, class publications, posting videos, podcasts and documents• www.schooltube.com YouTube for schools. Due to its school based nature it is not generally blocked by the school filters• www.teachertube.com YouTube for teachers proving a great resource for both lesson plans and actual lesson content. Unfortunately it is also amass with adverts8th March 2013 Demystifying Digital Media 7 3
  • 38. Do you have a social media policyfor your staff?• Tone to be used (serious/playful/non-aggressive etc)• Frequency of posts• Where to source content from• How complaints are dealt with and how quickly• Acceptable contact with pupils and parents• Infringement of copyright• Avoiding conflicts of interest• Rectifying mistakes• Disclosing confidential information• Not damaging the reputation of your schoolExamples to follow:• http://www.ibm.com/blogs/zz/en/guidelines.html• http://shop.nordstrom.com/c/social-networking-guidelines8th March 2013 Demystifying Digital Media 8 3
  • 39. Any questions?• For more info, go to www.brainstormdesignltd.com/blog/• Social Media for Schools - 1 day course takes place 25th April www.brainstormdesignltd.com/schools - Attendees at EICE receive a 25% discount• Tweet me your questions. Include the hashtag #AskDanny to follow the discussion8th March 2013 Demystifying Digital Media 9 3