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Gamification of Employee Engagement & Company Culture

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Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification …

Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.

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  • 1. GAMIFICATIONOF ENGAGEMENT & CULTURE Designed by @DanBenoni
  • 2. Who are we? ( say hi on  ) #EnGamification@DanBenoni @JeffFermin Gamification Designer Employee Engagement Consultant
  • 3. Presentation: 3 steps ? ? ? ; m R1. Engagement 2. Culture 3. Gamification
  • 4. 1 EMPLOYEE GA GEMENTEN; m R
  • 5. What is Employee Engagement? I # Workplace approach ? ; Employees committed Organization’s l goals Own well-being
  • 6. Early 1900s reward punishment Frederick W. Taylor
  • 7. Early 1900sExtrinsic motivation:•Pay check•Bonus•Promotion Simple & Repetitive
  • 8. TodayIntrinsic motivation:•Mastery•Autonomy•Purpose Complex & Diverse
  • 9. TodayMore Money≠More Motivation Complex & Diverse
  • 10. Problem
  • 11. Problem # Average office25% 55% 20%
  • 12. “MOTHER OF GOD...”
  • 13. 75%$350 B
  • 14. $350 B= + +
  • 15. That’s 5xBill Gates!
  • 16. More reasons to care ; I l +87% +16% 2x Employee Profitability & Customer Retention Productivity Loyalty
  • 17. 3 Engagement Drivers t? ... get i“Three”
  • 18. 3 Engagement Drivers S W nRecognition Feedback Culture & Fun Mastery Autonomy Purpose
  • 19. 2 CULTURE; m R
  • 20. #animonday
  • 21. 5 Types of Initiatives 1 2 3 4 5 m k n U lPhilanthropy Performance Social Environment Wellness
  • 22. company = car
  • 23. ...culture = engine
  • 24. ...initiatives = fuel
  • 25. the problem is...options are limited.
  • 26. OPTION 1TheTraditionalApproach.
  • 27. The Traditional Approach Example: Pedometer Challenge ? ? ?Paper & Boards Spreadsheets Emails Recognition Fun-Factor Feedback
  • 28. OPTION 2 The Engaging Approach.TESLA
  • 29. The Engaging Approach Challenge “we want employees to participate more...” Challenge Participate to a volunteering activity I did it Participate to a sport activity with colleagues I did it PICOrganize a social activity E CE FFI Refer a new candidate 94% I did it participIation! O RTY! did it PA Retweet a blog about the company I did it
  • 30. 3GAMIFICATION; m R
  • 31. Ever heard aboutgamification?
  • 32. ga·mi·fi·ca·tion nounApplication of game mechanicsin other areas of activityto engage users andsolve problems.
  • 33. Gamification: Trend & Hype By 2014... 70% # of Global 2000 will have a least one gamified application
  • 34. Gamification: Elements k ? ? N ? j Points Levels Achievements O ? ? Q Leaderboards Rewards (= S.A.P.S.)
  • 35. Rewards: S.A.P.S. ? > ? > ? > ? Status Access Power Stuff
  • 36. Gamification: The Dark Side•Focus only on extrinsic rewards•Poor game flow & design•Faking intrinsic value
  • 37. Gamification + Engagement Q: “What’s better? Intrinsic... or Extrinsic?” A: Both. Align intrinsic motivation with extrinsic rewards (S.A.P.S.).
  • 38. Gamification + Engagement“ You CAN’T cheat the intrinsic value of something by adding game mechanics... ... but you CAN change the context to make it more engaging.
  • 39. Example5% rewards 12% teams 70 %
  • 40. FINALRECAP
  • 41. Recap part 1: Engagement S M W A n P Mastery Autonomy PurposeRecognition Feedback Culture & Fun
  • 42. Recap part 2: Culture Company Culture Initiatives
  • 43. Recap part 3: Gamification + = Intrinsic Gamification Intrinsic value value more visible
  • 44. Thank you! Questions?@DanBenoni Gamification Designer õ @JeffFermin Employee Engagement Consultant
  • 45. The End
  • 46. References & Creditshttp://www.forbes.com/sites/kevinkruse/2012/09/04/why-employee-engagement/https://www.yammer.com/wp-content/uploads/2012/04/Employee_Engagement_Overview_Brochure.pdfhttp://businessjournal.gallup.com/content/247/the-high-cost-of-disengaged-employees.aspxGamification by Design, Gabe ZichermannDrive, Daniel Pink.http://www.merriam-webster.com/http://www.flickr.com/photos/hello_naomi/2207881678/sizes/l/in/photostream/http://www.liveinthegrey.com/wp-content/uploads/2013/03/Carrot_Stick.jpeg

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