Visua
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Conve
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Sto
ries
Once
upon a
Time
2
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240-678-4697 | Washington, DC | benbasse...
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Graphic Resume

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Graphic Resume

  1. 1. Visua lizations Exper iences Conve rsations Sto ries Once upon a Time 2 3 4 5 6 1 240-678-4697 | Washington, DC | benbassett919@gmail.com | linkedin.com/in/dbenbass | @benbassett919 DAVID BENBASSETT May 2010 - Aug 2010 May 2011 - May 2012 May 2012 - June 2013 Current 1. MS Office 2. Adobe Illustrator 3. Omnigraffle 4. Journey Mapping 5. Social Listening 6. Program Planning Bachelors of Science Graduated May 2012 University of Maryland Robert H. Smith School of Business College Park, MD Overall GPA: 3.5 Marketing and International Business Treffpunkt. RTC’s Insights and Innovation blog. The Lightbulb. Personal blog on marketing, technology, culture, and more. Gamification Brownbag. RTC. Lunch and learn Perspectives. Monthly articles on digital and cultural trends. RTC Agency (WPP Group) Intern, Interactive Strategy RTC Agency (WPP Group) Coordinator, Digital Innovation and Integration RTC Agency (WPP Group) Associate, Insights & Innovation RTC Agency (WPP Group) Experience Strategist, Insights & Innovation Led qualitative market research focused on online conversations of target segments Composed one page analyses on FDA warning letters and relevant digital trends Assisted the User Experience team with website content audits and site design Created personas for 3 new-business pitches using Comscore and secondary digital behavior research Planned the messaging strategy for a client’s new FDA indication, incorporating two different audiences into one website Leveraged Google Analytics to provide recommendations on email cadence and messaging optimization Managed the relaunch of two websites and associated print and digital components of their CRM programs Devise the operational strategy for CRM programs including communication cadences and connections between high-level campaigns and individual tactics Develop the strategic foundation for integrated campaigns, including traditional and digital channels, for multiple national pharmaceutical brands Study visual strategy and continuously look for ways to present information in a visually meaningful manner Created a social media plan for RTC including the definition of a brand voice and strategies for multiple networks I am a strategist. I strive to be well-versed in a variety of disciplines, and to create beautiful: Understand audience physical and emotional experiences and use that knowledge to maintain customer-centricity throughout a campaign Work closely with other departments, often as the bridge between Client Services and Creative RTC Agency Blog. RTC’s core marketing blog

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